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Content Marketing
From Anywhere…

Content Marketing
Works
Even from Armenia

Including Armenia
Hi, my Name is

Aram
Harutyunyan
I am from
Gyumri, Armenia
My focus is…

Getting
New Customers
My company is here…
Gyumri, Armenia
…I want to sell here
How do I find
new customers
outside of
Armenia?
I tried

Not so great.
Expensive too.
My Solution…

Content
Marketing
There are
three goals
in
business
1. Get new customers
!

2. Sell something
!

3. Make profit
Content Marketing!
is about getting new
customers by creating
and distributing engaging
information. Here is how
YOU can do it.
Step 1
Select you distribution outlets. Our primary focus is on
small businesses around the world, so our focus is on
LinkedIn, Twitter, Slideshare and YouTube.

Here are the preferred distribution platforms
according to dazeinfo.com
Step 2
Choose your content format. We do content marketing
to businesses who are looking for design services - so
we create video, presentations, ebooks and animation.
Step 3
Start a Blog. The content you create should connect
visitors to your blog. Then you convert them into new
customers.

Blog
I know you are thinking
this is old news. But if
you do not have a blog,
add one. You will get
traffic and customers.
!
There is a reason it is the
most popular. It is the
best way to get new
customers to your
website.

Visit our Blog
Blog

There are thousands of articles on blogging so do some
research on Google to find out more. I have a few
suggestions:

1.
2.
3.
4.
5.
6.

Give readers a take-away
Practice good SEO
Don’t be self-promotional
Stay on topic
Post at least twice a month
Get a guest writer to add value
Step 4
Create a Newsletter. There is more to marketing then just
social media. Email marketing works and is the most cost
effective way to connect with your customers.

Newsletter
Your customers will not
go to your website on a
regular basis to read
your blog and many may
miss it on social media.
But they will NOT miss it
in their email inbox.
!
They will share the good
content with their
connections.
Step 5
Select your content platforms. Here are popular and
FREE tools you can use to create your content.
Presentations
Video

eBooks

Infographics

Slideshare

Prezi

YouTube

Vimeo

Issuu

Scribid

visual.ly

Tableau
Slideshare

One of the most effective platforms for content marketing
is Slideshare.net, especially if you are looking for more
business customers.

1. 18 million registered users
2. 60 million unique visitors a month
3. Highest increase in terms of usage in
B-to-B, from 23% to 40%.
4. Highly compatible, for easy viewing on
iPads, iPhones and Android devices.
5. Brings the world market to you.
Slideshare sample campaign

How to promote Armenian IT Industry?
iTechnology.am, Armenia’s
leading IT magazine, wanted
to extend their reach beyond
traditional readers.
!

So for their WordPress issue,
we created a Slideshare
presentation: View Here
Slideshare sample campaign

Lessons Learned
•

•

•

•

It was targeted to a community:

WordPress Users. We shared on
LinkedIn and Facebook groups.
Many shares and re-tweets made
by others made it go viral.
Was featured on the Slideshare.net
homepage, for extra exposure.
Also built awareness in the
Armenian community.
Slideshare sample campaign

Benefits
•
•

•

•

•

Over 188,000+ readers.
Very engaging comments on
many different websites.
Global Exposure - readers from
22 different countries.
Increased readership on
iTechnology.
Embedded in 22 other websites
in giving it more exposure.
Video
Video is a great way to narrate stories, impress your
audience, persuade prospects and get new customers.

1. Video will be 55% of all internet traffic
by 2016.
2. Mobile video traffic will increase by
eighteen times by 2016 (from 2011).
3. YouTube is the #2 search engine on
the internet behind Google.
4. Buyers are becoming increasingly
influenced by video.
Animation & Video Examples
Here are two examples of animated videos we have done
to promote our services. If you would like more details
about video, you can read our blog. Read about video or
read about animation.
Digital Pomegranate

My Personal Example

View on YouTube

View on YouTube
Animation & Video

Visual Marketing Tool
•

•

•

•

Video is a great education tool
because people are visual.
Give the potential customers an
insight into you business value.
You should also embedded a
call to action for the viewer
which will create a response.
Video - when done deftly - can
turn concepts and intangible
things into something concrete.
eBooks
As a content marketing tactic. eBooks are best for
businesses that need to communicate complex
information in an easy, readable format.
eBooks are growing in popularity as a form
content marketing, especially among B2B
marketers. According to the 2014 B2B
Content Marketing Benchmarks Report, 34%
are using eBooks as a content marketing
tactic while 57% of B2B users consider
eBooks to be an effective tactic to get new
customers.
eBooks
Lists, tips, and best practices with examples tend to be
the most compelling eBook content formats. Here are the
four benefits of eBooks.

1. Establishes your company as a
thought leader and influencer.
2. It is a perfect platform to repurpose
content from your blog.
3. Provide PDF and embeddable versions
of the eBook for easy sharing.
4. It is a great way to pull different
content together to tell your story.
eBooks - sample campaign
View on Issue

View on Scribd

CommPRO.biz, a leading marketing
and PR publication wanted to find new
readers. They wished to repurpose many
popular articled in an eBook to expand
awareness and readership. We designed
the all the graphics and layout design.
•

•

Over 100,000+ Readers on
different platforms.
High preterition in Europe as
eBook was downloaded from
Issue to mobile devices for
offline reading.
Innovative Design…Affordable Pricing

Visit Our Website

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Content Marketing from Anywhere - Including Armenia

  • 1. Content Marketing From Anywhere… Content Marketing Works Even from Armenia Including Armenia
  • 2. Hi, my Name is Aram Harutyunyan I am from Gyumri, Armenia
  • 4. My company is here… Gyumri, Armenia
  • 5. …I want to sell here
  • 6. How do I find new customers outside of Armenia?
  • 7. I tried Not so great. Expensive too.
  • 10. 1. Get new customers ! 2. Sell something ! 3. Make profit
  • 11. Content Marketing! is about getting new customers by creating and distributing engaging information. Here is how YOU can do it.
  • 12. Step 1 Select you distribution outlets. Our primary focus is on small businesses around the world, so our focus is on LinkedIn, Twitter, Slideshare and YouTube. Here are the preferred distribution platforms according to dazeinfo.com
  • 13. Step 2 Choose your content format. We do content marketing to businesses who are looking for design services - so we create video, presentations, ebooks and animation.
  • 14. Step 3 Start a Blog. The content you create should connect visitors to your blog. Then you convert them into new customers. Blog I know you are thinking this is old news. But if you do not have a blog, add one. You will get traffic and customers. ! There is a reason it is the most popular. It is the best way to get new customers to your website. Visit our Blog
  • 15. Blog There are thousands of articles on blogging so do some research on Google to find out more. I have a few suggestions: 1. 2. 3. 4. 5. 6. Give readers a take-away Practice good SEO Don’t be self-promotional Stay on topic Post at least twice a month Get a guest writer to add value
  • 16. Step 4 Create a Newsletter. There is more to marketing then just social media. Email marketing works and is the most cost effective way to connect with your customers. Newsletter Your customers will not go to your website on a regular basis to read your blog and many may miss it on social media. But they will NOT miss it in their email inbox. ! They will share the good content with their connections.
  • 17. Step 5 Select your content platforms. Here are popular and FREE tools you can use to create your content. Presentations Video eBooks Infographics Slideshare Prezi YouTube Vimeo Issuu Scribid visual.ly Tableau
  • 18. Slideshare One of the most effective platforms for content marketing is Slideshare.net, especially if you are looking for more business customers. 1. 18 million registered users 2. 60 million unique visitors a month 3. Highest increase in terms of usage in B-to-B, from 23% to 40%. 4. Highly compatible, for easy viewing on iPads, iPhones and Android devices. 5. Brings the world market to you.
  • 19. Slideshare sample campaign How to promote Armenian IT Industry? iTechnology.am, Armenia’s leading IT magazine, wanted to extend their reach beyond traditional readers. ! So for their WordPress issue, we created a Slideshare presentation: View Here
  • 20. Slideshare sample campaign Lessons Learned • • • • It was targeted to a community:
 WordPress Users. We shared on LinkedIn and Facebook groups. Many shares and re-tweets made by others made it go viral. Was featured on the Slideshare.net homepage, for extra exposure. Also built awareness in the Armenian community.
  • 21. Slideshare sample campaign Benefits • • • • • Over 188,000+ readers. Very engaging comments on many different websites. Global Exposure - readers from 22 different countries. Increased readership on iTechnology. Embedded in 22 other websites in giving it more exposure.
  • 22. Video Video is a great way to narrate stories, impress your audience, persuade prospects and get new customers. 1. Video will be 55% of all internet traffic by 2016. 2. Mobile video traffic will increase by eighteen times by 2016 (from 2011). 3. YouTube is the #2 search engine on the internet behind Google. 4. Buyers are becoming increasingly influenced by video.
  • 23. Animation & Video Examples Here are two examples of animated videos we have done to promote our services. If you would like more details about video, you can read our blog. Read about video or read about animation. Digital Pomegranate My Personal Example View on YouTube View on YouTube
  • 24. Animation & Video Visual Marketing Tool • • • • Video is a great education tool because people are visual. Give the potential customers an insight into you business value. You should also embedded a call to action for the viewer which will create a response. Video - when done deftly - can turn concepts and intangible things into something concrete.
  • 25. eBooks As a content marketing tactic. eBooks are best for businesses that need to communicate complex information in an easy, readable format. eBooks are growing in popularity as a form content marketing, especially among B2B marketers. According to the 2014 B2B Content Marketing Benchmarks Report, 34% are using eBooks as a content marketing tactic while 57% of B2B users consider eBooks to be an effective tactic to get new customers.
  • 26. eBooks Lists, tips, and best practices with examples tend to be the most compelling eBook content formats. Here are the four benefits of eBooks. 1. Establishes your company as a thought leader and influencer. 2. It is a perfect platform to repurpose content from your blog. 3. Provide PDF and embeddable versions of the eBook for easy sharing. 4. It is a great way to pull different content together to tell your story.
  • 27. eBooks - sample campaign View on Issue View on Scribd CommPRO.biz, a leading marketing and PR publication wanted to find new readers. They wished to repurpose many popular articled in an eBook to expand awareness and readership. We designed the all the graphics and layout design. • • Over 100,000+ Readers on different platforms. High preterition in Europe as eBook was downloaded from Issue to mobile devices for offline reading.