My focus is on getting new customers. Digital Pomegranate is a web and graphics design firm based in Gyumri, Armenia and we struggled to attract new clients based on traditional marketing. We have found great success using content marketing to build our brand and increase exposure new business. We now do graphic design, video editing, animation development, image editing and design infographics for businesses around the globe. Here are some of the lesions and successes we have learned.

1. Content Marketing
From Anywhere…
Content Marketing
Works
Even from Armenia
Including Armenia

2. Hi, my Name is
Aram
Harutyunyan
I am from
Gyumri, Armenia

3. My focus is…
Getting
New Customers

4. My company is here…
Gyumri, Armenia

5. …I want to sell here

6. How do I find
new customers
outside of
Armenia?

7. I tried
Not so great.
Expensive too.

8. My Solution…
Content
Marketing

9. There are
three goals
in
business

10. 1. Get new customers
!
2. Sell something
!
3. Make profit

11. Content Marketing!
is about getting new
customers by creating
and distributing engaging
information. Here is how
YOU can do it.

12. Step 1
Select you distribution outlets. Our primary focus is on
small businesses around the world, so our focus is on
LinkedIn, Twitter, Slideshare and YouTube.
Here are the preferred distribution platforms
according to dazeinfo.com

13. Step 2
Choose your content format. We do content marketing
to businesses who are looking for design services - so
we create video, presentations, ebooks and animation.

14. Step 3
Start a Blog. The content you create should connect
visitors to your blog. Then you convert them into new
customers.
Blog
I know you are thinking
this is old news. But if
you do not have a blog,
add one. You will get
traffic and customers.
!
There is a reason it is the
most popular. It is the
best way to get new
customers to your
website.
Visit our Blog

15. Blog
There are thousands of articles on blogging so do some
research on Google to find out more. I have a few
suggestions:
1.
2.
3.
4.
5.
6.
Give readers a take-away
Practice good SEO
Don’t be self-promotional
Stay on topic
Post at least twice a month
Get a guest writer to add value

16. Step 4
Create a Newsletter. There is more to marketing then just
social media. Email marketing works and is the most cost
effective way to connect with your customers.
Newsletter
Your customers will not
go to your website on a
regular basis to read
your blog and many may
miss it on social media.
But they will NOT miss it
in their email inbox.
!
They will share the good
content with their
connections.

17. Step 5
Select your content platforms. Here are popular and
FREE tools you can use to create your content.
Presentations
Video
eBooks
Infographics
Slideshare
Prezi
YouTube
Vimeo
Issuu
Scribid
visual.ly
Tableau

18. Slideshare
One of the most effective platforms for content marketing
is Slideshare.net, especially if you are looking for more
business customers.
1. 18 million registered users
2. 60 million unique visitors a month
3. Highest increase in terms of usage in
B-to-B, from 23% to 40%.
4. Highly compatible, for easy viewing on
iPads, iPhones and Android devices.
5. Brings the world market to you.

19. Slideshare sample campaign
How to promote Armenian IT Industry?
iTechnology.am, Armenia’s
leading IT magazine, wanted
to extend their reach beyond
traditional readers.
!
So for their WordPress issue,
we created a Slideshare
presentation: View Here

20. Slideshare sample campaign
Lessons Learned
•
•
•
•
It was targeted to a community:
WordPress Users. We shared on
LinkedIn and Facebook groups.
Many shares and re-tweets made
by others made it go viral.
Was featured on the Slideshare.net
homepage, for extra exposure.
Also built awareness in the
Armenian community.

21. Slideshare sample campaign
Benefits
•
•
•
•
•
Over 188,000+ readers.
Very engaging comments on
many different websites.
Global Exposure - readers from
22 different countries.
Increased readership on
iTechnology.
Embedded in 22 other websites
in giving it more exposure.

22. Video
Video is a great way to narrate stories, impress your
audience, persuade prospects and get new customers.
1. Video will be 55% of all internet traffic
by 2016.
2. Mobile video traffic will increase by
eighteen times by 2016 (from 2011).
3. YouTube is the #2 search engine on
the internet behind Google.
4. Buyers are becoming increasingly
influenced by video.

23. Animation & Video Examples
Here are two examples of animated videos we have done
to promote our services. If you would like more details
about video, you can read our blog. Read about video or
read about animation.
Digital Pomegranate
My Personal Example
View on YouTube
View on YouTube

24. Animation & Video
Visual Marketing Tool
•
•
•
•
Video is a great education tool
because people are visual.
Give the potential customers an
insight into you business value.
You should also embedded a
call to action for the viewer
which will create a response.
Video - when done deftly - can
turn concepts and intangible
things into something concrete.

25. eBooks
As a content marketing tactic. eBooks are best for
businesses that need to communicate complex
information in an easy, readable format.
eBooks are growing in popularity as a form
content marketing, especially among B2B
marketers. According to the 2014 B2B
Content Marketing Benchmarks Report, 34%
are using eBooks as a content marketing
tactic while 57% of B2B users consider
eBooks to be an effective tactic to get new
customers.

26. eBooks
Lists, tips, and best practices with examples tend to be
the most compelling eBook content formats. Here are the
four benefits of eBooks.
1. Establishes your company as a
thought leader and influencer.
2. It is a perfect platform to repurpose
content from your blog.
3. Provide PDF and embeddable versions
of the eBook for easy sharing.
4. It is a great way to pull different
content together to tell your story.

27. eBooks - sample campaign
View on Issue
View on Scribd
CommPRO.biz, a leading marketing
and PR publication wanted to find new
readers. They wished to repurpose many
popular articled in an eBook to expand
awareness and readership. We designed
the all the graphics and layout design.
•
•
Over 100,000+ Readers on
different platforms.
High preterition in Europe as
eBook was downloaded from
Issue to mobile devices for
offline reading.

28. Innovative Design…Affordable Pricing
Visit Our Website