Content Marketing
From Anywhere…

Content Marketing
Works
Even from Armenia

Including Armenia
Hi, my Name is

Aram
Harutyunyan
I am from
Gyumri, Armenia
My focus is…

Getting
New Customers
My company is here…
Gyumri, Armenia
…I want to sell here
How do I find
new customers
outside of
Armenia?
I tried

Not so great.
Expensive too.
My Solution…

Content
Marketing
There are
three goals
in
business
1. Get new customers
!

2. Sell something
!

3. Make profit
Content Marketing!
is about getting new
customers by creating
and distributing engaging
information. Here is how
YOU can d...
Step 1
Select you distribution outlets. Our primary focus is on
small businesses around the world, so our focus is on
Link...
Step 2
Choose your content format. We do content marketing
to businesses who are looking for design services - so
we creat...
Step 3
Start a Blog. The content you create should connect
visitors to your blog. Then you convert them into new
customers...
Blog

There are thousands of articles on blogging so do some
research on Google to find out more. I have a few
suggestions:...
Step 4
Create a Newsletter. There is more to marketing then just
social media. Email marketing works and is the most cost
...
Step 5
Select your content platforms. Here are popular and
FREE tools you can use to create your content.
Presentations
Vi...
Slideshare

One of the most effective platforms for content marketing
is Slideshare.net, especially if you are looking for...
Slideshare sample campaign

How to promote Armenian IT Industry?
iTechnology.am, Armenia’s
leading IT magazine, wanted
to ...
Slideshare sample campaign

Lessons Learned
•

•

•

•

It was targeted to a community:

WordPress Users. We shared on
Lin...
Slideshare sample campaign

Benefits
•
•

•

•

•

Over 188,000+ readers.
Very engaging comments on
many different websites...
Video
Video is a great way to narrate stories, impress your
audience, persuade prospects and get new customers.

1. Video ...
Animation & Video Examples
Here are two examples of animated videos we have done
to promote our services. If you would lik...
eBooks
As a content marketing tactic. eBooks are best for
businesses that need to communicate complex
information in an ea...
eBooks
Lists, tips, and best practices with examples tend to be
the most compelling eBook content formats. Here are the
fo...
eBooks - sample campaign
View on Issue

View on Scribd

CommPRO.biz, a leading marketing
and PR publication wanted to find ...
Innovative Design…Affordable Pricing

Visit Our Website
Content Marketing from Anywhere  - Including Armenia
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Content Marketing from Anywhere - Including Armenia

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My focus is on getting new customers. Digital Pomegranate is a web and graphics design firm based in Gyumri, Armenia and we struggled to attract new clients based on traditional marketing. We have found great success using content marketing to build our brand and increase exposure new business. We now do graphic design, video editing, animation development, image editing and design infographics for businesses around the globe. Here are some of the lesions and successes we have learned.

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Content Marketing from Anywhere - Including Armenia

  1. 1. Content Marketing From Anywhere… Content Marketing Works Even from Armenia Including Armenia
  2. 2. Hi, my Name is Aram Harutyunyan I am from Gyumri, Armenia
  3. 3. My focus is… Getting New Customers
  4. 4. My company is here… Gyumri, Armenia
  5. 5. …I want to sell here
  6. 6. How do I find new customers outside of Armenia?
  7. 7. I tried Not so great. Expensive too.
  8. 8. My Solution… Content Marketing
  9. 9. There are three goals in business
  10. 10. 1. Get new customers ! 2. Sell something ! 3. Make profit
  11. 11. Content Marketing! is about getting new customers by creating and distributing engaging information. Here is how YOU can do it.
  12. 12. Step 1 Select you distribution outlets. Our primary focus is on small businesses around the world, so our focus is on LinkedIn, Twitter, Slideshare and YouTube. Here are the preferred distribution platforms according to dazeinfo.com
  13. 13. Step 2 Choose your content format. We do content marketing to businesses who are looking for design services - so we create video, presentations, ebooks and animation.
  14. 14. Step 3 Start a Blog. The content you create should connect visitors to your blog. Then you convert them into new customers. Blog I know you are thinking this is old news. But if you do not have a blog, add one. You will get traffic and customers. ! There is a reason it is the most popular. It is the best way to get new customers to your website. Visit our Blog
  15. 15. Blog There are thousands of articles on blogging so do some research on Google to find out more. I have a few suggestions: 1. 2. 3. 4. 5. 6. Give readers a take-away Practice good SEO Don’t be self-promotional Stay on topic Post at least twice a month Get a guest writer to add value
  16. 16. Step 4 Create a Newsletter. There is more to marketing then just social media. Email marketing works and is the most cost effective way to connect with your customers. Newsletter Your customers will not go to your website on a regular basis to read your blog and many may miss it on social media. But they will NOT miss it in their email inbox. ! They will share the good content with their connections.
  17. 17. Step 5 Select your content platforms. Here are popular and FREE tools you can use to create your content. Presentations Video eBooks Infographics Slideshare Prezi YouTube Vimeo Issuu Scribid visual.ly Tableau
  18. 18. Slideshare One of the most effective platforms for content marketing is Slideshare.net, especially if you are looking for more business customers. 1. 18 million registered users 2. 60 million unique visitors a month 3. Highest increase in terms of usage in B-to-B, from 23% to 40%. 4. Highly compatible, for easy viewing on iPads, iPhones and Android devices. 5. Brings the world market to you.
  19. 19. Slideshare sample campaign How to promote Armenian IT Industry? iTechnology.am, Armenia’s leading IT magazine, wanted to extend their reach beyond traditional readers. ! So for their WordPress issue, we created a Slideshare presentation: View Here
  20. 20. Slideshare sample campaign Lessons Learned • • • • It was targeted to a community:
 WordPress Users. We shared on LinkedIn and Facebook groups. Many shares and re-tweets made by others made it go viral. Was featured on the Slideshare.net homepage, for extra exposure. Also built awareness in the Armenian community.
  21. 21. Slideshare sample campaign Benefits • • • • • Over 188,000+ readers. Very engaging comments on many different websites. Global Exposure - readers from 22 different countries. Increased readership on iTechnology. Embedded in 22 other websites in giving it more exposure.
  22. 22. Video Video is a great way to narrate stories, impress your audience, persuade prospects and get new customers. 1. Video will be 55% of all internet traffic by 2016. 2. Mobile video traffic will increase by eighteen times by 2016 (from 2011). 3. YouTube is the #2 search engine on the internet behind Google. 4. Buyers are becoming increasingly influenced by video.
  23. 23. Animation & Video Examples Here are two examples of animated videos we have done to promote our services. If you would like more details about video, you can read our blog. Read about video or read about animation. Digital Pomegranate My Personal Example View on YouTube View on YouTube
  24. 24. Animation & Video Visual Marketing Tool • • • • Video is a great education tool because people are visual. Give the potential customers an insight into you business value. You should also embedded a call to action for the viewer which will create a response. Video - when done deftly - can turn concepts and intangible things into something concrete.
  25. 25. eBooks As a content marketing tactic. eBooks are best for businesses that need to communicate complex information in an easy, readable format. eBooks are growing in popularity as a form content marketing, especially among B2B marketers. According to the 2014 B2B Content Marketing Benchmarks Report, 34% are using eBooks as a content marketing tactic while 57% of B2B users consider eBooks to be an effective tactic to get new customers.
  26. 26. eBooks Lists, tips, and best practices with examples tend to be the most compelling eBook content formats. Here are the four benefits of eBooks. 1. Establishes your company as a thought leader and influencer. 2. It is a perfect platform to repurpose content from your blog. 3. Provide PDF and embeddable versions of the eBook for easy sharing. 4. It is a great way to pull different content together to tell your story.
  27. 27. eBooks - sample campaign View on Issue View on Scribd CommPRO.biz, a leading marketing and PR publication wanted to find new readers. They wished to repurpose many popular articled in an eBook to expand awareness and readership. We designed the all the graphics and layout design. • • Over 100,000+ Readers on different platforms. High preterition in Europe as eBook was downloaded from Issue to mobile devices for offline reading.
  28. 28. Innovative Design…Affordable Pricing Visit Our Website

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