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Ebook reading among Russian 7-15 year olds, June 2013: study report
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Ebook reading among Russian 7-15 year olds, June 2013: study report

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The report examines the results of the study on the Russian kids e-book reading: how many Russian kids read ebooks, Which devices, do they purchase or read for free, etc. 1500 kids were surveyed …

The report examines the results of the study on the Russian kids e-book reading: how many Russian kids read ebooks, Which devices, do they purchase or read for free, etc. 1500 kids were surveyed online.

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  • 1. Ebook reading among Russian 7-15 year olds, June 2013: study report Roman Ravve roman.ravve@gmail.com digitalparentingrussia.comД
  • 2. Tvidi.Ru is a joint project of RBC Media Holding and Tweegee (Israel). It is the largest Russian Internet portal for kids and teens 6-16 years with online games, virtual worlds, forums, comics, news, chat rooms, social network, online cinema, photo storage services, video and audio files. The monthly audience is more than 2.2 million users. Д Digital Parenting Russia project monitor how parents in Russia capitalize on digital media, what they think, what they buy and how do they perceive the digital impact on their children's development, education, social skills and family relationships. (DigitalParentingRussia.com) DigitalParentingRussia.com
  • 3. About this study The study has been conducted in june 2013, by online poll on the highly popular Russian children social network Tvidi.ru 1477 people between 7 and 15 year old participated in the poll. The study was developed as a part of Digital Parenting Russia initiative. DigitalParentingRussia.com
  • 4. Introduction 12 millions kids between 7 and 15 years old currently live in Russia*, and with about 90% internet penetration among this age group and virtually no piracy restrictions in the country, ebook reading rapidly delve into children life. With no public library systems offering digital media loans, Internet constitute the main access channel to the media that otherwise young people need to pay out of the pocket. The significant range of dedicated reading devices retail cost is well under $100, so majority of young ebook readers use them as primary reading platform. * www.gks.ru - Federal State Statistics Service DigitalParentingRussia.com
  • 5. Summary Half of the Russian kids read ebooks. Most of the readers downloaded books for free and read on dedicated e-reading devices. Less then 1 of 5 ebook readers ever bought the ebook. One third of ebook readers read on tablets and desktop computers. Despite of the small screen, smartphones are widely used for reading, so till the 8 grade the share of kids who read on smartphones rich the share of readers on desktops and tablets. DigitalParentingRussia.com
  • 6. Most of the young ebook readers rely on the opinion of other readers from Internet. Almost 2 in a 5 readers had to cancel their reading time, because of family members occupied the reading device. 76% of students prepare their homework using ebooks, and only 2 in 5 students still use print. No matter how they read - one third of children can not have their reading time because of lack of quite environment. DigitalParentingRussia.com
  • 7. Summary of survey findings in details One half of the surveyed kids read ebooks. 48%52% How many kids read ebooks? 9-15 y.o. read don’t read DigitalParentingRussia.com
  • 8. Elementary students read mainly on a desktop computer or laptop, but in a middle school the book reading rapidly jumped to the dedicated e-bookreading devices. 34 41 36 18 58 38 34 22 54 36 38 31 ereader desktop tablet smartphone Which devices kids read on in 2013? % ebook readers 7-15 y.o. 7-9 y.o. 10-12 y.o. 13-15 y.o. DigitalParentingRussia.com
  • 9. Almost 2 in a 5 readers canceled their reading time, because of family members occupied the reading device. 29 31 37 cant find the book in internet no access to the quit place parents or siblings occupied the device Can'nt read the ebook because... % ebook readers 7-15 y.o. DigitalParentingRussia.com
  • 10. Elementary kids are the most oppressed readers - more than half of them admit that they face device competion with parents and siblings. Growing up means to obtain the own device for reading and in the high school only 1 in a 5 children still need to share the device with other family members. 57 40 22 7 to 9 10 to 12 13 - 15 Kids who experienced difficulties with book reading, because of parents/siblings that occupied the device, by age % ebook readers 7-15 y.o. DigitalParentingRussia.com
  • 11. 17% of ebook readers ever bought their books, and 3% wants to do this but don’t know how. Almost 90% of kids downloaded or read the book online for free. One in a five kids dowloaded book from torrent trecker. 67 31 19 17 3 download from website read online download via torrent purchase don’t know how to buy the book, but I would like to do it How kids usually obtain the ebooks? % ebook readers 7-15 y.o. DigitalParentingRussia.com
  • 12. Most of the students prepare their homework using ebooks, and only 2 in 5 still use print. 3 in a 4 kids prepare homework reading from screen or printing out the downloaded materials. Only 2 in a 5 students use print books to complete their school related tasks. 39% 40% 44% paper books, borrowing from friends/library print out online materials, to read on paper read on a screen of desktop/ tablet / phone The most common sources, to prepare the homework for school % respondents 7-15 y.o. DigitalParentingRussia.com
  • 13. Students who read the ebooks more often use the internet to prepare their homework and rarely go to the print books, compared to the students overall. 81% 36% 72% 41% read on a screen or print out borrow paper books from library or friends When I looking for the materials to prepare my homework, I ... % respondents 7-15 y.o. read ebooks don’t read ebooks DigitalParentingRussia.com
  • 14. DigitalParentingRussia.com The print still has obvious advantages: it lets them to make notes on the pages and better navigate the text. Probably, this is the reason why 40% of students still prefer to print out the downloaded materials. 16 48 48 57 no advantages easier to share it with a friend easier to make notes on a pages easier to navigate the pages The main advantages of the print book over digital one? % ebook readers 7-15 y.o.
  • 15. DigitalParentingRussia.com The other readers opinions from Internet make the widest influence on ereading kids, more then even parents advices and real world friends. Only 1 in 10 kids takes into account their teacher recommendations for the literature. 27 37 43 friends advices parents advices online feedbacks What helps me choose the ebook to read? % ebook readers 7-15 y.o.
  • 16. DIGITAL PARENTING RUSSIA STUDY Сhildren, parents, Internet and digital devices in Russia. Stats, facts and insight. FOLLOW UP Twitter: @digitalparentru facebook: DigitalParentingRussia Slideshare: digitalparentingrussia CONTACT contact@digitalparentingrussia.com +38(096)962.06.78 DigitalParentingRussia.com

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