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Google's author rank why you need it


Author Rank is one of the ways that dramatically shifted the face of SEO in the last 12 months.

Author Rank is one of the ways that dramatically shifted the face of SEO in the last 12 months.

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  • 1. Googles Author Rank - Why you need it Author Rank is one of the ways that dramatically shifted the face of SEO in the last 12 months. By now you must know that Google will rank content written by an established writer than a content written by an anonymous or untrustworthy writer. As what Google has admitted to is that who you are matters in SEO. Google is actively monitoring how much the blog posts you produce are shared, tweeted, linked on Facebook Fan Pages, etc. Google knows that if the internet as a whole isnt listening to you and isnt sharing your sites, its probably not great work. And it probably doesnt deserve to be ranked highly in Google and get all that free SEO traffic. Thats the general situation now. This kind of outside engagement via social media - the emerging Google+ - and who you and your blog are (and Googles interpretation of your popularity in the marketplace) that are going to matter more and more this year 2012. These changes are to look forward to because it means that big corporate brands or the people with the biggest link building budgets wont necessarily be the automatic winners in the top 10 of the Search Engine Results Pages (SERPs). Whos going to win are the people doing work that matters - the dedicated folks creating something worth sharing day by day. Its where one should invest and focus his/her 2012 business plan. If you dont, your sites will be left behind, an ancient (in internet years) but useless stuff. This idea of putting your reputation (which Google is looking at) on the line and making a difference in your niche - is a lot scarier than buying some PLR articles, installing Wordpress and adding Adsense to the mix. Its dangerous. You could fail and it might be embarrassing. But the idea of creating a legacy with your business resonates with you and it sounds inspiring. Isnt it? Indeed, its time for you, as an SEO professional, to work on your personal brand in order to increase your SEO power.Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast