What is motivating consumers online?
A presentation given by Jonathan Sinton, from TNS Australia, at Digital Now Australia (DNA09).
From this presentation you will hear about the very latest digital trends in the Australian market.
You will also gain important insight into what is motivating consumers to change their digital behaviour and how Australian behaviour differs from Asia. You will walk away with a practical guide to navigating the digital landscape through understanding the consumer better.
Consumers are evolving through a detailed understanding of consumer behaviour, marketers can create more effective, impactful digital strategies. You need to look beyond the headline statistics and develop a sophisticated understanding of what your target consumers are doing online, and why.