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Google Innovation - DNA09

by Digital Now Australia on Jun 26, 2009

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A presentation given by Justin Baird, from Google, at Digital Now Australia (DNA09). ...

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A presentation given by Justin Baird, from Google, at Digital Now Australia (DNA09).

A Consumer Engagement Framework

Placing the interests of the user first, Google has focused on creating the best user experience possible across its consumer products and advertising solutions.

Their understanding of the consumer journey has evolved significantly over the past ten years, and this has led to deeper insights into identifying the changing needs and wants of the online consumer.

Justin presents a Consumer Engagement Framework (CEF) which explores five stages that underpin how a marketer can effectively engage with this new consumer.

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  • archanathakkar1 Archana Thakkar Google is being run by Indians, managerially and technically. Even though Page and Schmidt are CEO and Executive Chairman of Big G, but still we can’t forget that it was Amit Singhal, an IIT Roorkey Graduate, who re-wrote the whole algorithm of Google Search Engine in 2000 which made Google the best in the industry. Then, Nikesh Arora of BHU-IT is the Chief Business Manager; Vic Goundotra is the man behind the whole Google Plus… and, many many more. Search FAMOUS INDIANS WORKING IN GOOGLE for more details. 5 months ago Reply
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Google Innovation - DNA09 — Presentation Transcript