A presentation given by Susan Zabeti and Claudia Sagripanti of Group M Australia, at Digital Now Australia (DNA09).
Meeting the challenge of media platform fragmentation.
How do marketers meet the challenge of increasingly fragmented, diverse media platforms in a world where content still remains king?
How can you reach consumers, when should you be trying to reach them and through which channel? What does an integrated campaign look like in 2009?
What are the latest approaches to reaching consumers and why are they effective?
You will walk away with a series of simple lessons on what to do and what not to do, along with a series of ideas on how to reach consumers and encourage engagement.