Using insights to drive your Digital Strategy
by Digital Next Australia on Nov 15, 2010
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Digital Now Australia ...
Digital Now Australia
Jonathan Sinton's Presentation
How well do you know your digital audience? Do you know what they're saying about your product or organisation online? Does your digital strategy hit the mark?
TNS will present extracts from a new, landmark study called Digital Life, the largest and most comprehensive review of the global digital consumer ever undertaken. Conducted in 46 countries around the world, the study offers vital insights into what your customers are doing online, why, and what will they do more of in the future.
Digital Life introduces a new framework for understanding the different types of consumer archetypes in Australia. TNS will discuss how each archetype behaves differently, what motivates them and how brands have been able to connect more deeply with them.
You will also come away with insight into how these digital archetypes align with major Australian and International brands and how you can profile these archetypes within your own category.
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