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The reality of engaging with the public, generating ROI and cross channel success, through social media

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Digital Now Australia 2010

Digital Now Australia 2010
Rob Hudson's Presentation from the Brisbane Event.

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    The reality of engaging with the public, generating ROI and cross channel success, through social media The reality of engaging with the public, generating ROI and cross channel success, through social media Presentation Transcript

    • social media
    • Numbers Conversationpredictable movement reason for movement Real time
    • 5
    • DRIVERS 6
    • Individual Income Interest Fame $ Reward Real life Ego Prizes Other people RELEVANCE
    • INTERACTION 8
    • a rdToo H
    • Too H a rd Too Easy
    • pic nic! t’s no ic, i& TV nPical, WebSoci
    • DRIVERS $
    • INTERACTION VIDEO UPLOAD
    • INTERACTION Y EAS TOO R D TOO HA WEBCAM CAPTURE
    • INTERACTION SY TOO EA RD TOO HA PRE-RECORDED AUDIO
    • INTERACTION TOO EASY TOO HARD ONLINE VIDEO EDITOR
    • RESULTS Sales up 12% 200 adverts put to air 1000’s of user promoting the site No negative adverts uploaded
    • eno ugh? u fan re yo ebA al & WSoci
    • A JOR PRIZED RIVERS - M $
    • E RS – 1000 MINOR PRIZDRIVE $
    • INTERA CTION – GRAND PRIZE VIDEO UPLOAD
    • INTERA CTION – GRAND PRIZE Y EAS TOO R D TOO HA PHOTO UPLOAD
    • INTERACTION – 1000 MINOR PRIZES TOO HARD TOO EAS Y LIKE THE PAGE
    • INTERACTION – 1000 MINOR PRIZES TOO HAR D TOO EAS Y BRANDED POSTS
    • INTERACTION – 1000 MINOR PRIZES Y TOO EAS D TOO H AR CONVERSATION
    • RESULTS 10,000 Facebook fans in 17 days 1000 sponsored prizes sent out
    • Kick Ass vasia2Can Soc l &Web
    • DRIVERS $
    • INTERACTION TOO HARD ✓ TOO EASY VOTE
    • INTERACTION ✓ TOO HARD TOO EASY LIKE / SHARE
    • RESULTS In 12 weeks… 25,000 people took part 55,000 votes cast & over 1 million site visits
    • 1. Model Social Drivers $ Understand what drives your target market tointeract with your communication in a social space,give them a reason to join in.
    • 2. Balance your interactionProfile your target markets ability to interactin the way you want. Remember that not everyoneknows how (or wants) to produce content.
    • 3. Be AgileRemember that while statistics help us predict ourconsumers, social media has a habit of surprisingthe best of us. Monitor closely and be adaptable.