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Technology: How do you extend the Superbowl?
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Technology: How do you extend the Superbowl?

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Technology: How do you extend the Superbowl? Technology: How do you extend the Superbowl? Presentation Transcript

  • A shift is upon us....
  • CONSUMERS NOW WANT TOENGAGE EVERYWHERE AT ANYTIME
  • Chevy Camaro – Miss Evelyn http://youtu.be/TCaCNz0Vml8 VW Passat – Darth Vadar http://youtu.be/R55e-uHQna0
  • 1,507,203 43,568,588
  • During the Super Bowl, mobilesearches on:GoDaddy increased 315x compared to38x on desktopChrysler spiked 102x compared to 48xon desktop
  • Super computers ineveryone s hands By the end of 2011 52% of Australians will have a Smartphone Nearly half of all Australian smartphone users are dual screening
  • POSSIBILITIES LIE IN PLATFORMS
  • GOOGLE+ HANGOUTShttp://youtu.be/AwULXJlOxOU
  • GOOGLE+ HANGOUTS Daria Musk http://youtu.be/elkaaeVKMyU
  • GOOGLE+ HANGOUTSNew Daria Musk Hangout Platform http://youtu.be/5xq3rUpgnv4
  • GOOGLE+ HANGOUTS Black Eyed Peas Concert http://youtu.be/edk2ZcW2GnQ
  • GOOGLE+ HANGOUTS Michael Dell Using Hangouts http://youtu.be/XT8H2Zcsk1A
  • GOOGLE+ HANGOUTSArchbishop Desmond Tutu and The Dalai Lama http://youtu.be/1_HqVFEzY2U
  • Online content consumption has evolved
  • Mobile is always with us
  • New platforms are only limited byyour imagination