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Now & Next - Mediacom

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DNA://11 Brisbane …

DNA://11 Brisbane
Now & Next - Mediacom

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Transcript

  • 1. Now & Next
  • 2. Now & Next 2012.
  • 3. “The best way to predict the future is to invent it.” - Alan Kay
  • 4. “The best way to predict the future is to invent it.” - Alan Kay
  • 5. “The future is already here. It’s just unevenly distributed.” - William Gibson
  • 6. Current FutureTechnology Technology
  • 7. Current Future BehaviourTechnology Technology
  • 8. Mobile & TabletCurrent Future Behaviour NFCTechnology Technology Big Data
  • 9. Mobile & TabletCurrent Future Behaviour NFCTechnology Technology Big Data
  • 10. Calls + SMS
  • 11. Calls + SMS Email Apps + BrowsingSource: AppsFire Mobile Usage Report, January 2011.
  • 12. 2011 2012Source: Gartner, April 2011.
  • 13. Source: IDC APAC, September 2011
  • 14. iPod (236,000)Source: Apple, 2011 Launch +9 months
  • 15. iPhone (3,700,000) iPod (236,000)Source: Apple, 2011 Launch +9 months
  • 16. iPad (14,800,000) iPhone (3,700,000) iPod (236,000)Source: Apple, 2011 Launch +9 months
  • 17. It’s portable. It’s entertaining.It knows where I am. It’s a camera. It can hear. It can speak. It’s touchy.
  • 18. 1. Every brand needs a mobile strategy.
  • 19. Mobile & TabletCurrent Future Behaviour NFCTechnology Technology Big Data
  • 20. NFWhat? Near field communication (NFC), allows for simplified transactions,data exchange, and wireless connections between two devices in close proximity to each other, usually by no more than a few centimeters.
  • 21. 600,000 450,000 300,000 150,000 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015Source: IHS iSuppli, May 2011
  • 22. "As mobiles become paymentdevices, the ability to buy off a posterin a bus shelter or a shopping mall is going to be transformative." -William Eccleshare CEO, ClearChannel
  • 23. 1. Every brand needs a mobile strategy.2. Loyalty and payment centre stage.
  • 24. Mobile & TabletCurrent Future Behaviour NFCTechnology Technology Big Data
  • 25. “Data is the new oil”
  • 26. “Data is the new oil”Data is the new water.
  • 27. Slow data Fast data Web analytics Social media mentions Media performance Sales Brand tracking CPA / CTRCustomer information The weather
  • 28. Slow data Fast data Unlimited Fast Fast + + Storage + Networks + Computers Real time media trading Dynamic creative optimisation Individual / Household targeting Dynamic landing pages Long term planning data Customer insights R&D
  • 29. Pragmatic Chaos. 10% better.$1,000,000 prize.
  • 30. "A squirrel dying in front of your housemay be more relevant to your interests right now than people dying in Africa." - Mark Zuckerberg.
  • 31. 57 signals.
  • 32. 1. Every brand needs a mobile strategy.2. Loyalty and payment are going to becentre stage.3. Everyone is in the data business.
  • 33. Current Future BehaviourTechnology Technology
  • 34. Social UbiquityCurrent Future Internet of Things BehaviourTechnology Technology The Lounge Room
  • 35. Social UbiquityCurrent Future Internet of Things BehaviourTechnology Technology The Lounge Room
  • 36. 1. Social will become part of everything.
  • 37. Social UbiquityCurrent Future Internet of Things BehaviourTechnology Technology The Lounge Room
  • 38. By year end 2012, physical sensors will create 20% of non-video internet traffic.Source: Gartner,
  • 39. By year end 2012, physical sensors will create 20% of non-video internet traffic. All your stuff is about to get online.Source: Gartner,
  • 40. 1. Social will become part of everything.2. Everything will get connected.
  • 41. Social UbiquityCurrent Future Internet of Things BehaviourTechnology Technology The Lounge Room
  • 42. “The computer industry is converging with the television industry in the same sense that the automobile converged with the horse.” - George Gilder
  • 43. There are no masses; there are only ways of seeing people as masses.
  • 44. There are no masses; there are only ways of seeing people as masses.
  • 45. •Addressability (through data)•Interactivity (through mobile and tablets)•Socialness (through connectivity)
  • 46. 1. Social will become part of everything.2. Everything will get connected.3. An audience of one.
  • 47. Now Next1. Every brand needs a mobile strategy. 1. Social will become part of everything.2. Loyalty and payment centre stage. 2. Everything will get connected.3. Everyone is in the data business. 3. An audience of one.
  • 48. Thanks.