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Nature vs. Nurture

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Digital Now Australia 2010...

Digital Now Australia 2010
Justin Baird's Presentation

The age old debate of Nature versus Nurture is happening right now online. The third reincarnation of the Internet is being driven by social engagement - engagement that provides an interactive, lean-forward opportunity for anyone to be a part of the conversation. More and more products and services are being deployed on the web, and this presents new challenges and opportunities for measurement of user-experience, behaviour and engagement on a large scale.

How is consumer behaviour driven online, and how do we determine success online? We need metrics that can help businesses develop insights to make decisions that are both data-driven and user-centred - focused on people's behaviour, not the technology!

Nature versus Nurture explores online engagement, social design, consumer connections and how the data flood can be siphoned into valuable behavioural insights.

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Nature vs. Nurture Nature vs. Nurture Presentation Transcript

  • YOU ARE HERE
  • YOU ARE HERE
  • Engaging consumers online: Create Promote Scale Engage Nurture
  • Technology creates new ways for consumers to connect
  • Technology creates new ways for consumers to connect
  • Consumers connect with products online
  • Consumers connect with community online
  • Understand Behaviour, Not Technology.
  • How is this going to fundamentally improve my relationship with my customers?
  • How are people connected around your business?
  • Designing for relationships
  • consumer behaviour - platforms browsing in desktop the bedroom? tv news dinner lunch break morning commute mobile
  • Large Scale Behavioural Metrics
  • Listen to your HEART instead of measuring your PULSE
  • P Pageviews U Uptime L Latency S Seven-day actives E Earnings
  • H Happiness E Engagement A Adoption R Retention T Task Success
  • H E Engagement A level of involvement, R frequency of use T
  • What does it mean to be “7-day active”? S M T W T F S
  • What does it mean to be “7-day active”? S M T W T F S Gmail “5 of 7”: % of 7-day active users who visit on 5+ days out of 7
  • H E efficiency, error rate, A task completion R T Task Success
  • Is business search still discoverable?
  • Goals Signals Metrics