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Messaging & Creative Engagement
 

Messaging & Creative Engagement

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DNA://11 - Y&R

DNA://11 - Y&R

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    Messaging & Creative Engagement Messaging & Creative Engagement Presentation Transcript

    • Tuesday, 1 November 2011
    • consumer engagement - the new operating modelTuesday, 1 November 2011
    • digital nationTuesday, 1 November 2011
    • 9 out of 10 Australians go online (54% have broadband) 83% offlineTuesday, 1 November 2011
    • the next 2 billion online will be mobile Global Australia 23% 35%Tuesday, 1 November 2011
    • 90% 52% 48% 10% 2008 2011Tuesday, 1 November 2011
    • 42.9% 37.2% 2010 2011Tuesday, 1 November 2011
    • 2011Tuesday, 1 November 2011
    • 2012Tuesday, 1 November 2011
    • 2013Tuesday, 1 November 2011
    • 2014Tuesday, 1 November 2011
    • 6.4x 5.3xTuesday, 1 November 2011
    • 3,000,000,000 views a dayTuesday, 1 November 2011
    • 100,000,000,000 hits a dayTuesday, 1 November 2011
    • partners friends family kittens waking up colleagues angry birds celebrities nigerian prince strangers brandsTuesday, 1 November 2011
    • 18% of users check Facebook while their head is still on the pillow in the morning Consumer Lab Study 2011 - Ericsson USTuesday, 1 November 2011
    • 130 relationships Dunbars  law  =150Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • adverti sing entertainment >Tuesday, 1 November 2011
    • adverti sing entertainment >Tuesday, 1 November 2011
    • ertainm ent ent advertising >Tuesday, 1 November 2011
    • advertainmentTuesday, 1 November 2011
    • advergamingTuesday, 1 November 2011
    • Call of Duty: Black Ops November 2010 First 24 hours = $364M $1B in 42 daysTuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • case studiesTuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • Tuesday, 1 November 2011
    • TXTTuesday, 1 November 2011
    • Be engagingTuesday, 1 November 2011
    • Be socialTuesday, 1 November 2011
    • Be mobileTuesday, 1 November 2011
    • Thank YouTuesday, 1 November 2011