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Social Media for the Workplace Day 2
 

Social Media for the Workplace Day 2

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    Social Media for the Workplace Day 2 Social Media for the Workplace Day 2 Presentation Transcript

    • Social Media for the Workplace Day 2 BREANNA WESTON DIGITAL NATIVES: TECHNOLOGY COACH BREANNA@DITIALNATIVESCOACH.COM 503.567.8402
    • Social Media Optimization BEST PRACTICES
    • Planning Have goals and objectives Use metrics Commit time and resources Know your audience
    • Content is King Fresh, unique, authentic – how? How much content? Don’t spam Content calendar Follow etiquette rules for the tool Shareable and linkability
    • Content Ideas Exclusive discounts & promotions Product tutorials & demonstrations Customer and employee interviews Behind-the-scenes look Industry news Responses to customer questions Questions & polls for market research Reviews Lists Discussion of industry event, news, trend, etc. Personal insight or opinion Thank yous Guest blog posts
    • Participation and Feedback Allow comments Listen It is about the conversation not sales Acknowledge and respond to feedback, especially negative feedback. Apologize even if it is not your fault.
    • Why do people “like” businesses? http://socialmediachimps.com/wp- content/uploads/2012/03/why-people-follow- brands-social-media-infographic.jpg http://www.dr4ward.com/.a/6a00e54fd9f0598833 0163036219b1970d-pi
    • Negative Feedback Ignore It Respond to It Bury It
    • Written Rules of Social Media Marketing Copyright, Fair Use and Creative Commons Trademarks Libel Laws Governing Reviews and Endorsements Site Policies Guidelines for Employees’ Social Media Participation  IBM  American Red Cross
    • Unwritten Rules Don’t overpromote Don’t spam Ply nice Acknowledge Other People Be personable Be honest
    • Social Media Analytics
    • Why? Have you achieved your SMART objectives? End of the year reports? What works? How can we use this for the future?
    • Social Media Analytics Level 1: Reach Level 2: Engagement Level 3: Advocacy Level 4: ROIhttp://www.openforum.com/articles/does-your-business-understand-social-media-analytics 90/9/1 Rulehttp://en.wikipedia.org/wiki/1%25_rule_%28Internet_culture%29
    • Analytics Provided by Tools Facebook Insights/search public posts Youtube Video Manager Twitter Search
    • Free Third Party Tools Google Alerts Simply Measured SEOmoz Google Analytics Addictomatic Klout
    • Account Management Tools HootSuite TweetDeck
    • Return On Investment (ROI)A performance measure used to evaluate the efficiency of an investment or tocompare the efficiency of a number of different investments. To calculate ROI,the benefit (return) of an investment is divided by the cost of the investment;the result is expressed as a percentage or a ratio.The return on investment formula:(Gain from Investment – Cost of Investment)/(Cost of Investment)In the above formula "gains from investment", refers to the proceeds obtainedfrom selling the investment of interest. Return on investment is a verypopular metric because of its versatility and simplicity. That is, ifan investment does not have a positive ROI, or if there are other opportunitieswith a higher ROI, then the investment should be not be undertaken.http://www.investopedia.com/terms/r/returnoninvestment.asp/#axzz20HsjN7nC
    • ROI Example Facebook marketing campaign to sell your books. You post a coupon for $1 off of your $11 book. Your employee spends 10 hours on this campaign for a total cost $200. You sell 50 books for a total of $500. (500-200)/200= 1.5 = 150%
    • Qualitative Tone Themes Twittermood
    • Search Engine Optimization
    • SEO Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engines "natural," or un-paid ("organic" or "algorithmic"), search results. For blogs and websites
    • Google’s Search Engine Optimization Starter Guide Create unique and accurate page titles Make use of the description “meta” tag Improve the structure of your URLs Make your site easier to navigate Offer quality content and services Write better anchor text Notify Google of mobile sites Promote your website in the right ways Make use of free webmaster tools
    • SEO Search Engine Reputation Management Keyword Research  AdWords Create Content Using Keywords SEO Penalizations Build Relationships