Digital Marketing Philippines: What You Need to Know About Filipinos and Internet Usage

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Filipinos' internet usage continue to rise. You will be surprised by these data.

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Digital Marketing Philippines: What You Need to Know About Filipinos and Internet Usage

  1. 1. Digital Marketing Philippines: Filipinos and Internet Usage
  2. 2. • There are 2.4 billion internet users worldwide • 33.6 million are in the Philippines Philippines is a fast rising country when it comes to digital media.
  3. 3. Filipino internet audience is the fastest growing in Asia • 52% of Filipinos have high speed internet connection at home • 42% are online daily spending • 21.5 hours online a week
  4. 4. Filipinos are searching • 6.8 million internet users are searching • 84% users engage in search / navigation activities • 63% users search on mobile everyday
  5. 5. Filipino consumers use their phones to research everywhere • 69% at home • 21% on the go • 17% in a store • 14% on public transport
  6. 6. Filipinos are open to online ads • 35% are open to relevant ads • 83% believe relevant ads make lives easier • 85% of Filipinos watch online videos on products/services they’re buying
  7. 7. Filipinos are world’s second on multimedia usage • In a five-hour span, they spend 99 minutes on the TV • 143 minutes on laptops • 174 minutes on smartphones • and 110 minutes on tablets, with some being used simultaneously
  8. 8. • It's projected that there will be 66 million internet users in the Philippines by 2016. • This means that there will be larger market for search advertising and social media which are good for online marketers and businesses! • Way to go Philippines!
  9. 9. Sources: • Google Partners – google.com/partners • Digitalmoz - http://digitalmoz.com/seo-in-the-philippines/why-small-businesses-in- the-philippines-should-start-doing-seo-right-this-very-moment/ • Inquirer - http://technology.inquirer.net/34966/ph-worlds-second-on-multimedia- usage • Visit digitalmoz.com for more info about internet marketing in the Philippines!

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