Traces of the Trackers. Tracking the Trackers: A historical analysis using the Internet ArchivePresentation Transcript
Traces of the Trackers Tracking the Trackers: A historical analysis using the Internet Archive Digital Methods Summer School 2012Anne Helmond, Hugo Huurdeman, Thaer Samar, Nili Steinfeld, Lonneke van der Velden
natively digital archived objects“one archives the website over the referencescontained therein (hyperlinks), the systems thatdelivered them (engines), the ecology in whichthey may or may not thrive (the sphere) andthe pages or accounts contained therein thatkeep the user actively grooming his or heronline proﬁle and status (the platform).” Rogers, Richard. Digital Methods. MIT Press (forthcoming)
tracing ecologiesThis research project looks at a speciﬁcarchived object: tracker ﬁngerprints.In this research we would like to look at theecologies websites may be embedded inbeyond traditional hyperlinks, engines, spheresand platforms. What are other natively digitalarchived objects that we can study, and can wemap website ecologies around websitesthrough ‘invisible’ back-end linking?
Methodology1. WayBack Machine, select 1 year > Internet Archive URL into LinkRipper2. Clean URL list, one URL per day3. IA URLs per year into Tracker Tracker tool4. Analyze and visualize results
total number of unique trackers per year
Gephi movie over time: Trackers on the New York Times front page 2001-2011
Further research• “Back-ﬁngerprint” old trackers > add new old tracker ﬁngerprints to track• Repeat for a set of websites• Changing characteristics of tracking technologies• Look into media-concentration: who owns which trackers?• Which other types of media ecologies can we map using the Internet Archive?