DigitalMe Social Media Marketing Cases
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DigitalMe Social Media Marketing Cases






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DigitalMe Social Media Marketing Cases Presentation Transcript

  • 1. Social Media IntelligenceTuesday, March 6, 2012
  • 2. About us Launched in July 2009, DigitalMe developed a solid expertise in strategies and management of companies positioning in social networks, by working with large clients such as MSC Cruises, Warner Home Video, Cardif, BritishTelecom, Chubb Insurance, Cemig, Clickon, Fundação Getúlio Vargas and others. Digital me is always updated with the market changes and new trends and operates with focus on relationship with the public, producing search optimized content, link building, Google Domination, customer services on social networks, branding and branded content through actions on social media. Due to its performance DNA, strategic planning always focus on results, aiming to generate business for the clients, through lead generation, traffic generation and encouraging the purchase and recommendation of products and services in social networks. In 2011, DigitalMe became part of the Lead Media Group, a French-Brazilian group of online marketing companies.Tuesday, March 6, 2012
  • 3. Services Brand Management in Social Media - Benchmarking and competitive analysis - Monitoring and analysis of brand exposure on social networks - Analysis and planning of digital presence - Strategy of brand positioning in social networks - Adequacy and development of tones and messages to social networks, based on the brand guide - Profiles management and relationship with the public - Content curation and production - Communities management - Customer service on social networks - Crisis management - Actions and promotions to stimulate sharing, engagement and lead generation Digital PR and advertising on social media - Sponsored posts and tweets - Promotional actions - Disclosure for online vehicles Creation and development for social media - Applications for social networks - Gamification Training and consulting - Positioning and best practices guides for companies - Consultancy and staff trainingTuesday, March 6, 2012
  • 4. Strategy and management What we do - Monitoring - Competitor and brand positioning analysis - Strategic planning of brand positioning in social networks - Profile, community and engagement management - Analytic reports Content generation - Optimized content for social networks and newsletters - Creation of SocialAds - Releases for online vehicles Production and design - Focus on registration + interactivity + traffic generation - Email marketing and newsletters integrated with social networks - Facebook tabs and fangate - Templates and avatars - SlideShare presentations Digital PR - Releases about the actions on social media to outreach to blogs and online vehicles - Traffic generation and link building for better positioning on Google Lead generation - Forms on blogs and Facebook - Facebook Connect buttonTuesday, March 6, 2012
  • 5. What we do } { Acces to content Interesting information SocialAd Registration Content Social Networks Form / Facebook Connect + Fanpage Actions / / Blog Promotions Email MKT Content Sharing Digital PR Inviting Friends Facebook, Twitter, email, GoogleTuesday, March 6, 2012
  • 6. Engagement - Relevant content on social networks and blogs to encourage the sharing and interactivity (news, products, links to the blog) - Newsletters with the blog content and invitation to participate in the promotions and share with friends - Monitoring, interaction with the public, response to questions and comments - Customer services on social networksTuesday, March 6, 2012
  • 7. Engagement Relevant content, monitoring, interaction, participation - Teasers, creating expectations about the release of promotions - Informations about company, products and promotions - Quizzes - Pictures + phrases to stimulate sharing - Questions and challenges - Tips - Products selected by theme - Content associated with the market and with the interests of the target - Monitoring of mentions, questions, comments and posts (blog,Twitter and Facebook) - Daily updating and monitoring of profiles on social networks - Use of social networks to increase the dissemination of information about the brandTuesday, March 6, 2012
  • 8. EngagementTuesday, March 6, 2012
  • 9. Lead Generation Forms on Facebook Tabs Fangate: only fans can see the Form and share buttons promotional tabTuesday, March 6, 2012
  • 10. Lead Generation Facebook connect button - Capture of email and other public information about the user on Facebook - Authorization to publish on the users wall The BoutiqueTuesday, March 6, 2012
  • 11. Method Sharing { Facebook Twitter Analysis of Content Relationship with Disclosure Monitoring impact and creation the public feedback Blog Other networks Suggestions of themes, videos and actionsTuesday, March 6, 2012
  • 12. Dissemination - Use of sharing resources (social buttons, invite friends through email, Google and Yahoo contacts) - SocialAdTuesday, March 6, 2012
  • 13. Main clientsTuesday, March 6, 2012
  • 14. CasesTuesday, March 6, 2012
  • 15. Case MSC Cruises 25,000 visits to the blog Diário de Blog MSC in 4 months Content updated daily with travel and tourism tips and information about the company’s cruises and shipsTuesday, March 6, 2012
  • 16. Case MSC Cruzeiros From 3600 to 81000 Facebook fans in 4 months Daily content, special actions, applications, promotions and interactivity Over 10% of fans interacting daily with the brand and helping to recommend the informationTuesday, March 6, 2012
  • 17. Case Meu Amigo Pet Over 23000 visits in 2 months Daily content about pets, product recomendation and promotions on the ecommerce Pet of the Week’s choice, to encourage the participation of the publicTuesday, March 6, 2012
  • 18. Case Chubb Insurance Chubb Insurance - Accent Magazine 14000 monthly visits Exclusive quality content to targeted audience Daily actualization to attract and retain clientsTuesday, March 6, 2012
  • 19. Case Sotreq CAT Institucional content and relationship with the market and with employees Over 1200 visits to the blog on the first monthTuesday, March 6, 2012
  • 20. Case British Telecom Brasil Institutional positioning as a reference in the segment, with articles on the blog, videos and SlideShare presentations Positioning in organic search with the content on social networksTuesday, March 6, 2012
  • 21. Case Fundação Getúlio Vargas - EAESP News about the institution and relationship with students and the marketTuesday, March 6, 2012
  • 22. Case Makro Atacadista B2B focus, with the “Entrepeneur’s Guide” and information for the costumers.Tuesday, March 6, 2012
  • 23. Case Cardif Insurance Autofácil Content with SEO and link building for positioning on Google and focus on lead generation.Tuesday, March 6, 2012
  • 24. Case MusicMob Launch of the crowdfunding project, coverage of the events by social networks and focus on attracting new fans. Over 2000 fans in one monthTuesday, March 6, 2012
  • 25. Case Cordvida Content and link building for Google Domination (placement of profiles on social networks in the first page of organic search)Tuesday, March 6, 2012
  • 26. Cases Apetrexo, Oferta Única e Onodera Special actions and promotions Apetrexo: Special action Oferta Única: Onodera: Special action to to attract new fans and from 1804 to 3718 fãs in generate content, by receiving generate traffic and sales, 12 days videos made by the public whereby fans indicates links for products on the ecommerce siteTuesday, March 6, 2012
  • 27. Case Launch of Harry Potter DVD for Warner Creation of blog and Twitter profile of the character Hermione - Duration of 45 days (2009, nov 20 to dec 25) - Almost 1500 followers on Twitter - 30 posts about products, promotions and events published on the blog - Over 17000 visits in 5 weeks - Average of 501 daily visits - 133 comments by fans - Over 8000 clicks on links on Twitter - Blog was recommended by fan clubs from Japan, Italy and USA - One day with the hashtag #harrypotter on Twitter trending topics Brazil - Influential profile with engaged followers who purchased the products listed and gave feedback KloutTuesday, March 6, 2012
  • 28. Case Cemig Energy Customer serviceTuesday, March 6, 2012
  • 29. Cases Cemig and MSC Crisis management Cemig: 4 days without energy in the Minas Gerais state. Nearly 400 complaints answered by Twitter and 6 posts for explanation published on blog. MSC Cruzeiros: Message of support published after the disaster with Costa Concordia ship. 1425 likes, 105 shares and 159 favorable comments.Tuesday, March 6, 2012
  • 30. Rua Luís Coelho, 340 - 6º Andar - São Paulo - 55 11 2155 1186Tuesday, March 6, 2012