The ARB is DMI’s next generation email engine that helps deepen customer relationships online. It targets members with customized email messages based on “in market” actions, needs or qualifications from email, web pages or MCIF systems.
The ARB benefits:
Replaces traditional direct marketing production and postage costs with targeted email
Consistent, managed contact that grows your business at every level of the virtual channel
Ability to track clicks to identify members & areas of interest to launch timely follow-ups
Worried about using email to grow member relationships? Recent data from an Internet Strategy Consortium survey of more than 15,000 online credit union members reveals that members want to receive informational and promotion email from their credit union. Source: Callahan & Associates May 2008
How would you like your bank (or credit union) to communicate with you following the opening of your account? Source: Javelin Strategy and Research N = 2,230
Growing Member Relationships @ NARFE Premier FCU
The Good –
new website and brand
~80 new members per month
new Membership Committee focused on “growth goals”
new Federal Employees coming?
The Bad –
~110 closed accounts per month
why do accounts go dormant????
The Ugly –
negative net membership growth (80-110 = -30)
how do you communicate value with dormant accounts?
deepening relationships in the current economic climate
NARFE Premier FCU’s Automatic Relationship Builder
A new way to:
On-board new members
Deepen relationships with existing members
Re-activate potential dormant accounts
Another Way We’re Here for You…. $10 Reward for Your Family Members
Another Way We’re Here for You…. Accounts that keep YOUR Money in YOUR pocket
Another Way We’re Here for You…. Convenience.. All Day. Every Day
Another Way We’re Here for You…. Credit Cards that Work for You!
Another Way We’re Here for You…. Stepping UP Your Savings
Another Way We’re Here for You…. Where’s life taking you?
Another Way We’re Here for You…. Ready. Set. Drive