Growing Member Relationships: What are the problems CUs are facing today? Not too long ago a member had to walk into a branch to join, add a new service they needed or get a loan for a dream that they had. The face-to-face contact made our jobs easier to up-sell additional products or tell them what was new at the credit union. Not any more.....
Growing Member Relationships: What’s the first problem CUs are facing today?
Members can now
Join the CU remotely;
Apply for loans online;
Get loans from mortgage and student loan CUSOs;
Make remote deposits from faxes and scanners;
Make deposits/withdrawals from free ATMs; and
Hit a shared-branch in just about every major city
Face-to-face contacts are disappearing every day!
How do you ask....
What is the Automatic Relationship Builder (ARB)?
DMI’s next generation email engine that helps deepen customer relationships online. The ARB targets members with customized email messages based on “in market” actions, needs or qualifications from email, web pages or MCIF systems. It’s benefits:
Replaces traditional direct marketing production and postage costs with targeted email
Consistent, managed contact that grows your business at every level of the virtual channel
Variable image and text replacement in each email based on demographics
Ability to track click-throughs to identify members and areas of interest to launch targeted, timely follow-ups.
Growing Member Relationships: Worried about using email? Recent data from an Internet Strategy Consortium survey of more than 15,000 online credit union members reveals that members want to receive informational and promotion email from their credit union. Source: Callahan & Associates May 2008
How would you like your bank (or credit union) to communicate with you following the opening of your account? Source: Javelin Strategy and Research N = 2,230