Seven Rules for Kick-Ass Market Positioning

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The valuations of market category leaders are 10x that of their competitors. Yet, building a leadership position in established and emerging market categories remains elusive for most enterprise technology companies. Learn a new approach to company positioning that has proven to drive leadership positions and serve as a catalyst for revenue stimulus and category changing buying criteria.

Published in: Economy & Finance
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Seven Rules for Kick-Ass Market Positioning

  1. 1. Seven Rules for Kick-Ass Market Positioning g Chris Roon Partner
  2. 2. Today’s Agenda Introduction When to re-position? New Positioning Model 7 New Rules: Winning Positioning Strategies Conclusion C l i
  3. 3. Introduction Chris Roon: Seasoned Sales Marketing Veteran: 23 years sales marketing Marketing Arts – 15 years and 180 clients Breadth of services: – Market Validation > Positioning > Launch > Field Enablement Positioning – 6 step process – Highlights today
  4. 4. Our Positioning Clients g

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