Seven Rules for Kick-Ass Market Positioning

  • 1,048 views
Uploaded on

The valuations of market category leaders are 10x that of their competitors. Yet, building a leadership position in established and emerging market categories remains elusive for most enterprise …

The valuations of market category leaders are 10x that of their competitors. Yet, building a leadership position in established and emerging market categories remains elusive for most enterprise technology companies. Learn a new approach to company positioning that has proven to drive leadership positions and serve as a catalyst for revenue stimulus and category changing buying criteria.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,048
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
57
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Seven Rules for Kick-Ass Market Positioning g Chris Roon Partner
  • 2. Today’s Agenda Introduction When to re-position? New Positioning Model 7 New Rules: Winning Positioning Strategies Conclusion C l i
  • 3. Introduction Chris Roon: Seasoned Sales & Marketing Veteran: 23 years sales & marketing Marketing Arts – 15 years and 180 clients Breadth of services: – Market Validation > Positioning > Launch > Field Enablement Positioning – 6 step process – Highlights today
  • 4. Our Positioning Clients g