Greening the Data Center:
The IT Industry’s Energy
Efficiency Imperative
Larry Vertal, Senior Strategist
Advanced Micro Devices

Why All the Interest in Data Centers?
Building the case for Government Incentives/Regulation… HR 5646
1. Directed EPA to study energy efficient servers and data centers
2. Directs federal agencies to consider energy efficiency for server purchases
• Critical national and global infrastructure
• Surging demand for data processing and storage
• Rising energy intensity leads to higher cost of delivering
information services
• Power and cooling limits in existing facilities
• Driving data center building boom
• Cost of electricity and supporting infrastructure now surpasses
capital cost of IT equipment
• Impact on regional power grids
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