Lora Kratchounova at Digitalk, June 3, 2013

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Lora Kratchounova at Digitalk, June 3, 2013

  1. 1. Building a brand and position in themarketsSpecial focus on partnershipsand infrastructure
  2. 2. The Brand Gurus Panel2Steffen KrauseAmazon WebServices@sk_blnChris LindlandBetabrand@cordaroundsMaria KaraivanovaCloudflare@MariaKarIan WheelerAs himselfNO Twitter handleTenko NikolovSiteGround@tnikolovLora KratchounovaScratch M+M@ScratchMM
  3. 3. The Evolution of Marketing…andBranding3Past Present Future
  4. 4. Branding = Trust Marketing4Brands never stand aloneBrands are never finished
  5. 5. Kicking This Discussion Off• Your entrepreneurial journey• Proudest moment as entrepreneur• Your definition of brand• Definition of startup brand?• One word that describes your personal brand• Your one branding tip for startups5
  6. 6. For Chris: @cordarounds• From online storage to fashion?• How do you know you are on the right path?What’s the Betabrand brand?• How much do you invest in brand today?• Target markets for Betabrand?• Brand = visual identity?• Top 3 tips on how to build a brand for a startup6
  7. 7. For Ian (no Twitter handle)• Your new startup!• How do you know if a startup is poised forsuccess?• What makes a brand brand?• How do you create a successful company withchannel partners?• Your philosophy on startup growth7
  8. 8. For Maria: @MariaKar• Define the CloudFare brand• What’s exciting about startups vs. globalbrands?• Your observations on brand-building across theworld?• How can a startup gain the attention of largestrategic investors?• How can a startup build an ecosystem ofpartners? Pros and cons of building a brand vs.strategic partnerships?8
  9. 9. For Tenko: @tnikolov• GoDaddy.com and Hostgator.com – here comesSiteground.com!• How important is brand-building to Siteground?• Your take on tech IP?• Tell us about your support network• Your plans on building a strong brand forSiteground.com• How do you attract the right talent to help yougrow the company?9
  10. 10. For Steffen: @sk_bln• How do you get from ground zero to one of themost respected tech brands in the world?• 2 trillion objects stored in Amazon S3 - How doyou prioritize markets to get to such scale?• What is AWS secret for success?• How do you compete with global brands such asEMC/ VMware, Microsoft, IBM?• Tell us about AWS Trusted Advisor – amazingservice, btw!10
  11. 11. Time for Your Questions11Steffen KrauseAmazon WebServices@sk_blnChris LindlandBetabrand@cordaroundsMaria KaraivanovaCloudflare@MariaKarIan WheelerAs himselfNO Twitter handleTenko NikolovSiteGround@tnikolovLora KratchounovaScratch M+M@ScratchMM

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