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哪   	
  
中国手机市场营销
中国手机市场营销
–

           --



    	
  
WAP
中国手机市场营销
(   /   )




            关
中国手机市场营销
2011   5              9


                          关                 达   5

           9          38% 3.32




                                        2




           每      1

               2011       1.5    	
  
-2010   9




            运

 开
2010   2.232


	
  

                      2011
                          4.487
QQ
么
(             ,
FourSquare ),      (
      Twitter),    (
Spotify)
               (
      Facebook)

“      ”,

                               种
                                   种
                           种
3G




     ,
          每           600
          每    1700
                            2/3
         2/3     19-28
HTML5
        丰
中国手机市场营销
中国手机市场营销
开
种            开



    • 
    • 
    • 
    • 
开   关
卡




    卡
        卡
300
      咖啡


                    卡
           2009


             卡      6800

           Paypal           卡
                        .
Delta
中国手机市场营销
GE
GE   Moodometer   确
适




        划

    离
7种
           99702




               复
38%        复


       Facebook    Twitter
中国手机市场营销
Digital Jungle
Digital Jungle


• 
• 
• 
•    2011     离
• 
     – 
     – 
     – 
     – 
     – 
     – 


•             帮
     –    众
     – 
     – 
Digital  Jungle  




                           • 
                           • 
                           • 
CEO, Digital Jungle
                           • 
                      	
                           • 

                           • 
Thank You!	
                                     Dr	
  Mathew	
  McDougall|	
  ma1@digitaljungle.com.cn	



Follow	
  on	
  Twi1er	
                                     Email	
  
@digitaljunglecn	
                                           info@digitaljungle.com.cn	
  


Connect	
  on	
  Linkedin	
                                  PresentaFons	
  on	
  SlideShare	
  
www.linkedin.com/company/digital-­‐jungle	
                  www.slideshare.net/digitaljungle	
  	
  

Community	
  on	
  Facebook	
                                Website	
  
www.facebook.com/digitaljungle	
                             www.digitaljungle.com.cn	
  

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中国手机市场营销

  • 1.   哪  
  • 4. --  
  • 5. WAP
  • 7. ( / ) 关
  • 9. 2011 5 9 关 达 5 9 38% 3.32 2 每 1 2011 1.5  
  • 10. -2010 9 运 开
  • 11. 2010 2.232   2011 4.487
  • 13. ( , FourSquare ), ( Twitter), ( Spotify) ( Facebook) “ ”, 种 种 种
  • 14. 3G , 每 600 每 1700 2/3 2/3 19-28
  • 15. HTML5
  • 18. 开 种 开 •  •  •  • 
  • 19.
  • 20. 卡 卡
  • 21. 300 咖啡 卡 2009 卡 6800 Paypal 卡 .
  • 22. Delta
  • 24. GE GE Moodometer 确
  • 25. 划 离
  • 26. 7种 99702 复 38% 复 Facebook Twitter
  • 30. •  –  –  –  –  –  –  •  帮 –  众 –  – 
  • 31. Digital  Jungle   •  •  •  CEO, Digital Jungle •  •  • 
  • 32. Thank You! Dr  Mathew  McDougall|  ma1@digitaljungle.com.cn Follow  on  Twi1er   Email   @digitaljunglecn   info@digitaljungle.com.cn   Connect  on  Linkedin   PresentaFons  on  SlideShare   www.linkedin.com/company/digital-­‐jungle   www.slideshare.net/digitaljungle     Community  on  Facebook   Website   www.facebook.com/digitaljungle   www.digitaljungle.com.cn