Lift13 Event Presentation - The Chinese Digital Landscape
 

Lift13 Event Presentation - The Chinese Digital Landscape

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A presentation delivered to an Emakina event at the Lift13 Conference in Geneva, Switzerland. The presentation outlines the Digital China landscape and provides some interesting stats and numbers on ...

A presentation delivered to an Emakina event at the Lift13 Conference in Geneva, Switzerland. The presentation outlines the Digital China landscape and provides some interesting stats and numbers on Chinese Internet and Social Media usage

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Lift13 Event Presentation - The Chinese Digital Landscape Lift13 Event Presentation - The Chinese Digital Landscape Presentation Transcript

  • UNDERSTANDING DIGITAL CHINA
  • Dr. Mathew McDougall… Telling my Story •  Founder & CEO – Digital Jungle •  Author – Chinese Social Media Universe •  Blogger – Digital Marketing Inner Circle •  Speaker – Adtech, PATA, SES… many more •  China - 9+ years experience living/working •  Partner supporting Emakina in Asia
  • Chinese Internet at a GlanceGet ready for some BIG numbers
  • Chinese Population – 1, 343, 240, 000
  • Chinese Internet Users – 564, 000, 000
  • that’s roughly(42%) Penetration Source: CNNIC, Jan 2013
  • There are more internet usersin China than people living in all of Western Europe
  • 201250,900,000 New internet users in China Source: CNNIC, Jan 2013
  • 23.7% of the rural population uses the Internet, compared to 59.1% in urbanareas.Chinese access the Internet at home (91.7%); only 22.4% use the Internet in cafés or bars.
  • 80% of Chinese internet users are under 40 years old
  • The average user is 25 Years old Source: Tech in Asia, Oct 2012
  • (56%)of Chinese internet users are male Source: CNNIC, Jan 2013
  • Mobile users outnumbers PC users420,000,000   Mobile internet users in China VS. 398,000,000   PC-based internet users in China Source: CNNIC, Jan 2013
  • A Changing China
  • In the Social Media Universe, we have already defined parallel universes - the Western and Chinese Web.
  • Where there is Facebook, Twitter, YouTube, etc. in the West
  • We have Renren, Weibo, Youku, etc. in China
  • The Chinese Internet landscape
  • 450 Million broadband users 167 Million Simultaneous Users on QQ 420 Million smart phone users
  • (75%)Of mobiles in China are used for internet Source: CNNIC, Jan 2013
  • Chinese internet users to overtake English language users by 2015 Source: UN Broadband Commission
  • 2012Online Banking - The fastest growing internet activity
  • (43%)Of China’s internet users take part in online shopping Source: CNNIC, Jan 2013
  • China has the largest number of online shoppers in the world
  • China’s eBay, TaoBaogenerates 50,000 sales per minute Source: Boston Consulting Group, May 2012
  • (59%)Of shoppers aged between 25 and 35 Source: China Internet Watch, Dec 2012
  • Revenue in Chinas e-commercesector amounts to 1.76 trillionRMB (US$278.89 billion) atpresent, and grew by 25.8percent from the previous year;the plan set forth by authorities isfor that to hit 2.8 trillion RMB($443.68 billion) by 2015.
  • 80% of the country’s social media users say they use these sites to search for information about products and brands
  • (38%) refer to friends’Of China’s internet users SNS comments when making shopping decisions Source: China Internet Watch, Nov 2012
  • 91%  Visit social media in China VS. 67%   In USA Source: McKinsey, April 2012
  • China’s social media users spendan average of 46 minutes every single day accessing socialmedia sites; added together, thismeans social media users spent at least 167 billion hours – some19 million years of human time –on social media activities in 2012.
  • Students tend to use socialmedia sites while graduates tend to use micro blogs Source: Nielson, May 2012
  • More than 90% of online shoppers buy books music and films,and clothing and footwear online.Source: PwC,Dec 2011
  • Tencent accounts for56% ofChina’s SM users through its QZone, Tencent Weibo, and Pengyou sites Source: Tencent Financial Report, Aug 2012
  • (66%)Of China’s internet users follow brands Source: Insites Consulting, Sept 2012
  • 66% of Chinese Social Media Users follow Brands.On average each of China’s social media users follow 8 brands Source: DCCI, Sept 2012
  • (80%) of Chinese netizens care aboutcommercial information on social networking sites Source: China Internet Watch, Nov 2012
  • In the 1st half of 2012, social sharing in China increased by (60%) Source: China Internet Watch, Sept 2012
  • With so much social sharing, online reputation maybe an issue
  • China’s Top SNS’s By Registered Users Qzone 712 MTencent Weibo 507M Sina Weibo 400 M Pengyou 259 M Renren 172 M
  • 1,104,000,000 Mobile subscribers in China Source: Ministry and of industry and mobile technology of the people’s republic of China, Dec 2012
  • 10,000,000New subscribers per month in 2012 Source: Ministry and of industry and mobile technology of the people’s republic of China, Dec 2012
  • Smart phone penetration is (22%) Source: Chinese National Bureau of Statistics, Sept 2012
  • (62%)Of mobile-internet users are younger than 30 Source: Chinese National Bureau of Statistics, Sept 2012
  • 475,000,000 Unique visitors of online video in Youku and Tudou each month Source: China Scope Financial, Sept 2012
  • 5,600,000human years spent each year streaming web videos in China
  • The Chinese Search Market is shifting and fragmenting.. Google who!
  • Search Optimization Vs.SEO and SEM are powerfulDigital strategies, but in China bothrequire local insight, planning andimplementation to succeed
  • Contact Digital Jungle us. Weare hiring! pinterest.com/digitaljungle facebook.com/digitaljunglecn plus.google.com/digitaljungle @digitaljunglecn weibo.com/digitaljungle Contact www.dmic.asia slideshare.net/digitaljungle