DIGITAL JUNGLE
AGENCY CREDENTIALS
WE’RE A DIGITAL
AGENCY
THAT SPECIALISES IN
CHINESE
LANGUAGE MARKETING
China is in the midst of one of history’s most
drama...
700 million
Active smart devices
678 million
Chinese Internet users in 2015.
#1 in world
The Chinese digital landscape is
...
There is no such thing as a single “Chinese consumer.” One size does not fit all.
Cultural and ethnic balances are differe...
05
WE BUILD YOUR
ECOMMERCE
BUSINESS
Many Chinese online shoppers are eagerto
purchase products from foreign brands,which t...
WHAT WE DO
FULL SERVICE DIGITAL AGENCY
06
BRANDING &
LOCALISATION
We identify and establish key
brand values and goals for...
RESEARCH THROUGH DATA SOCIAL MINING
Digital Jungle uses data mining and sentiment
analysis technology to examine millions ...
BRANDING & LOCALISATION
GETTING THE RIGHT POSITION
BRANDING & STRATEGY
Digital Jungle offers a comprehensive range of stra...
DIGITAL MARKETING
MULTICHANNEL APPROACH
PAID MEDIA
Digital Jungle will plan and execute
across all major paid media channe...
WEB & APP
DEVELOPMENT
WEBSITE & MAGENTO DEVELOPMENT
Digital Jungle provides Chinese language website development services ...
WECHAT SOLUTIONS
WE PROVIDE WECHAT
ECOMMERCE & DEVELOPMENT
As an official WeChat Agent, we work with
companies to build ap...
12
APPS
E-COMMERCE
Best-selling template for
companies targeting
China
REAL ESTATE
Promote real estate
properties directly...
13
SHOP
WECHAT SHOP
WeChat shop is a simple online shop which allows you to promote your goods to your
personal WeChat cir...
05
PAY
WECHAT PAY
WeChat payments started as a fun way to send “lucky money” to friends, but has bloomed into a disruptive...
ECOMMERCE
SOLUTIONS
COMPLETE ECOMMERCE SOLUTIONS
Digital Jungle provides end-to-end solutions for brands and merchants wan...
PORTFOLIO
15
WE CREATE
WEBSITES
THAT JUST
WORK
PORTFOLIO
RECKITT BENCKISER
SCOPE: SEARCH & CONTENT
Project Description
Digital Jungle was engaged to provide Baidu SEM an...
PORTFOLIOPORTFOLIO
FINANCIAL
WESTPAC BANK
SCOPE: SOCIAL MEDIA
Project Description
When Westpac wanted to reach Chinese
imm...
24
REA GROUP
SCOPE: SOCIAL/SEARCH/DSP
Project Description
Digital Jungle established and managed the search
(SEO & SEM) an...
PORTFOLIOPORTFOLIO
FOOD
MISSION FOODS
SCOPE: SOCIAL MEDIA
Project Description
After the re-branding of the company, the br...
PORTFOLIOPORTFOLIO
AUTOMOTIVE
BENTLEY MOTORS
SCOPE: SOCIAL MEDIA & APP DEV
ProjectDescription
Brandawareness/exposure thro...
OUR CLIENTS
20
BEIJING
4/F, Beibiaodecheng
Commercial Centre,
No.25, Yonganli Middle Street
ChaoyangDistrict, Beijing
T: +86 10 6561 5818...
PARTING THOUGHT
22
IF YOU WANT TO MARKET TO A
CHINESE AUDIENCE
THEN DIGITAL JUNGLE IS THE
OBVIOUS CHOICE
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Digital Jungle Credentials - Cross Cultural Digital Marketing Agency

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Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.

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Digital Jungle Credentials - Cross Cultural Digital Marketing Agency

  1. 1. DIGITAL JUNGLE AGENCY CREDENTIALS
  2. 2. WE’RE A DIGITAL AGENCY THAT SPECIALISES IN CHINESE LANGUAGE MARKETING China is in the midst of one of history’s most dramatic consumer revolutions. We have the opportunity to do more than just localize products and brands for Chinese consumers. We have the chance to innovate for a consumer who is becoming increasingly sophisticated and demands the things they buy, satisfy emotional, intellectual, and social needs. DIGITAL JUNGLE WAS FOUNDED IN 2011 TO CONNECT WESTERN BRANDS WITH A CHINESE SPEAKING AUDIENCE; LIVING IN CHINA OR ABROAD. Dr. Mathew McDougall Founder & CEO
  3. 3. 700 million Active smart devices 678 million Chinese Internet users in 2015. #1 in world The Chinese digital landscape is DIFFERENT 5,000 websites The number of sites China has banned 650 million Active users of Tencent’s mobile messaging app WeChat, 60 per cent use the app’s built-in WeChat Wallet CHINESE DIGITAL LANDSCAPE US$14.3 billion 2015 Singles Day – China’s eCommerce day 158 minutes The time spent each day using mobile phone for entertainment/social media US$672 billion E-commerce retails sales in 2015
  4. 4. There is no such thing as a single “Chinese consumer.” One size does not fit all. Cultural and ethnic balances are different per city, as is the spread of wealth of each province and city. What works in Beijing may not apply in Shanghai, resonate in Nanjing, or be relevant for Chengdu. Consumer spending is not only increasing, it is evolving. As income levels rise among the Chinese middle class, the mainstream segment is growing. The majority of these new spenders are first-time buyers, keen on partaking in the Chinese dream. Chinese consumers feel it is their moral obligation to share with others their experiences with a product, purchase, or service. WE DEVELOP YOUR BRANDS China has become the world’s biggest battleground for consumer goods sales as both foreign and local companies aggressively compete for shoppers with rising incomes.
  5. 5. 05 WE BUILD YOUR ECOMMERCE BUSINESS Many Chinese online shoppers are eagerto purchase products from foreign brands,which they typically viewas superiorin quality toChinese products.Thatoffers a growth opportunity for many international brands and retailers. E-commerce in China grew by 31.4 percent, reaching a total market value of more than 13.4 trillion RMB ($2.1 trillion) in 2014, according to data released by the China E-Commerce Research Center (CECRC). Further in 2014, the Chinese government introduced a new policy on what it calls “cross-border e-commerce” (CBEC), which makes it easier for overseas brands to sell online in China. The policy legalizes the sales of products for personal consumption if the products are certified in the manufacturer’s home country. Many Western brands accessed China’s e-commerce market via Tmall and JD.com Global sites. This has a number of advantages but is definitely not right for all brands. There is no one-size-fits-all solution, as companies have different objectives and resources in their globalization efforts. However, in a market like China’s, where local knowledge and culture are crucial to succeed, more thought needs to be given to the business strategy process and how to better serve local customers and adapt in a rapidly changing market.
  6. 6. WHAT WE DO FULL SERVICE DIGITAL AGENCY 06 BRANDING & LOCALISATION We identify and establish key brand values and goals for the Chinese consumer. Building the brand through strong recognition and influencing loyalty with these consumers. RESEARCH & INSIGHTS Chinese Internet use and on- line behaviour is rapidly evolving. Using advanced data mining techniques, the data informs our strategy & insight reports. DIGITAL MARKETING Providing campaign & project based programs that include multi- channel tactics. i.e., Social (WeChat/Weibo) Search (Baidu/Qihoo) , DSP, KOL’s EDM WEB & APP DEVELOPMENT Designing and developing Chinese language websites. From branded, to content to eCommerce sites.
  7. 7. RESEARCH THROUGH DATA SOCIAL MINING Digital Jungle uses data mining and sentiment analysis technology to examine millions of digital conversations. Through this analysis it is possible to accurately segment and identify trends in the data that indicate a perception towards a particular brand, location or service. It is also possible to identify key opinion leaders (KOL’s) and the people that shape the brand conversations. These deeper understandings of your brand assist in developing future communications and the next interactions between your brand and consumers. RESEARCH & INSIGHTS 07
  8. 8. BRANDING & LOCALISATION GETTING THE RIGHT POSITION BRANDING & STRATEGY Digital Jungle offers a comprehensive range of strategic and tactical brand services for those companies wishing to reach a Chinese consumer. LOCALISATION Don’t fall into thinking you can just translate your website or marketing materials. You need professional Chinese language copy writers to craft the right message and create a consistent brand experience. Our copy writers areNAATI certified and bring experience to your projects. We work across many sectors offering a broad scope of design experience within brand creation and visual identity, strategic planning, typography, packaging, publication design, environmental and way-finding solutions, copywriting and much more.
  9. 9. DIGITAL MARKETING MULTICHANNEL APPROACH PAID MEDIA Digital Jungle will plan and execute across all major paid media channels. From mobile to PC. Premium display to DSP. Baidu and Qihoo paid Search (SEM) to WeChat/Weibo paid social ads. We even manage paid social media KOL’s. EARNED MEDIA We are experienced in creating and running social media and content programs. Our programs on WeChat and Weibo drive fan acquisition, social engagement and lead generation. OWNED MEDIA The Digital Jungle development team can create Chinese language web/mini sites, build eCommece platforms and create apps for WeChat, iOS/Android. 09 $ Y w
  10. 10. WEB & APP DEVELOPMENT WEBSITE & MAGENTO DEVELOPMENT Digital Jungle provides Chinese language website development services ranging from building a simple marketing landing page through to programming the most complex enterprise custom ecommerce and web applications. Our development services include: Front End development, PHP development, Zend Framework application development, Magento ecommerce development, WordPress/Joomla Content Management System (CMS) development, and much more. It’s not often that you come across a beautifully designed websitethat is also technically sound. At Digital Jungle we develop our websitesto be exceptional.
  11. 11. WECHAT SOLUTIONS WE PROVIDE WECHAT ECOMMERCE & DEVELOPMENT As an official WeChat Agent, we work with companies to build apps, develop WeChat Shops and setup WePay accounts for taking multi-currency payments. WE PROVIDE WECHAT MANAGEMENT Digital Jungle will verify Subscription and Service accounts for Chinese & International companies. Additionally, provide complete management and content development of your WeChat account. A B K $ i g OFFICAL INTERNATIONAL PARTNER
  12. 12. 12 APPS E-COMMERCE Best-selling template for companies targeting China REAL ESTATE Promote real estate properties directly via WeChat HOTEL Serve your Chinese customers before and during their stay WeChat apps add functionality and create significant engagement for your WeChat Service and Subscription accounts. WECHAT APPS You can simply license our industry solutions, and with some simple customizations you will be up and running, ready to engage your WeChat followers. If you want Digital Jungle to create a new app then no problem. Just let us know your requirements and we will build it for you
  13. 13. 13 SHOP WECHAT SHOP WeChat shop is a simple online shop which allows you to promote your goods to your personal WeChat circle. WeChat shop is a new WeChat function that creates ecommercecapabilitiesfor businesses looking at reaching a WeChat consumer.
  14. 14. 05 PAY WECHAT PAY WeChat payments started as a fun way to send “lucky money” to friends, but has bloomed into a disruptive system- over 200 million users have now bound their credit cards to WeChat, and that’s within just2 years of its launch. Now users can make payments in-store, via a WeChat shop or between users to purchase online goods, order room service and much more all without having to exit the app. As an official WeChat Pay Agent, Digital Jungle integrates WeChat Pay with WeChat shops and other WeChat services to better reach and deliver value to your followers. 14
  15. 15. ECOMMERCE SOLUTIONS COMPLETE ECOMMERCE SOLUTIONS Digital Jungle provides end-to-end solutions for brands and merchants wanting to conduct cross border ecommerce with China. We provide an end-to-end solution for brands looking to establish an e-commerce presence in China. Our combined expertise have helped numerous brands to plan, setup and manage their businesses in China. We provide our clients with a single vendor solution for the China market; Strategy – Consulting, Market place presence, competitive reviews, brand analysis Marketing – SEO, SEM (Baidu, 360), Programatic, Video, Social (Weibo, Sina, QQ, WeChat), Mobile, Content and Catalogue creation, Full website management Technology – Website Design, Creation and Management, CMS, Merchant solution, full e- commerce platforms Logistics – Call & Chat Centre, Warehousing and Fulfilment, Shipping and Reverse Logistics Our expertise takes the risk out of expanding your brand into the world’s fastest growing market.
  16. 16. PORTFOLIO 15 WE CREATE WEBSITES THAT JUST WORK
  17. 17. PORTFOLIO RECKITT BENCKISER SCOPE: SEARCH & CONTENT Project Description Digital Jungle was engaged to provide Baidu SEM and SEO services for the Durex China site. Additionally, an extensive content program was developed that published fun, educational and informative branded and unbranded articles to raise the profile of Durex in China.
  18. 18. PORTFOLIOPORTFOLIO FINANCIAL WESTPAC BANK SCOPE: SOCIAL MEDIA Project Description When Westpac wanted to reach Chinese immigrants and students studying in Australia, they reached out to Digital Jungle to plan and execute a Chinese social media program. Digital Jungle verified a WeChat Subscription and Weibo Account then ran a proactive content and competition program to attract and engage the target Chinese audience.
  19. 19. 24 REA GROUP SCOPE: SOCIAL/SEARCH/DSP Project Description Digital Jungle established and managed the search (SEO & SEM) and Chinese social media accounts for myfun.com. The goal was to establish the site as a trusted destination for Chinese looking to purchase a property for investment and/or immigration. The predominate audience was from Tier 1 & 2 cities in China, in a middle to upper income bracket. REALESTATE PORTFOLIO
  20. 20. PORTFOLIOPORTFOLIO FOOD MISSION FOODS SCOPE: SOCIAL MEDIA Project Description After the re-branding of the company, the brand & product awareness needed to be developed on the Chinese social media platforms Weibo & WeChat. Furthermore, the target audience needed to be trained on how and when to consume the tortilla wraps and corn chips and perceive these products as healthy, convenient and fun! Target Audience: Males & Females working full- time aged 20-40 / Cooking at home for the family / Mothers with kids
  21. 21. PORTFOLIOPORTFOLIO AUTOMOTIVE BENTLEY MOTORS SCOPE: SOCIAL MEDIA & APP DEV ProjectDescription Brandawareness/exposure throughnew “social”channels inChina is the core objective, incorporate into the Bentley customer journey, driving measurable traffic tothe Bentley website, looking towards sales development into the mid-long term. TargetAudience. HNWI& Ultra HNWI, 3 categories, ClassicLuxury, FlamboyantLuxury, Newor Contemporary Luxury. Supportedthe release of the “DragonRed” continental V8 PORTFOLIO
  22. 22. OUR CLIENTS 20
  23. 23. BEIJING 4/F, Beibiaodecheng Commercial Centre, No.25, Yonganli Middle Street ChaoyangDistrict, Beijing T: +86 10 6561 5818 SYDNEY Level 3, Suite 303 10 Help street Chatswood, 2067 Sydney, Australia T: +61 2 9415 3888 OUR LOCATIONS 21 SHANGHAI SuiteA07, Block C, InfoShare Business Centre, No.905 Yu Yuan Road, Changning District, Shanghai T: +86 21 6226 3759 LONDON Level 3, 26 Finsbury Square London EC2A 1DS United Kingdom T: +44 20 8123 9528 AUCKLAND Level 1 Suite B, 99 Hurstmere Rd, Takapuna Auckland, 0622 New Zealand T: +64 9 488 7599
  24. 24. PARTING THOUGHT 22 IF YOU WANT TO MARKET TO A CHINESE AUDIENCE THEN DIGITAL JUNGLE IS THE OBVIOUS CHOICE
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