Chinese Social Media Fast Facts (July, 2012)

Chinese Social Media Fast Facts July 2012

[Fast Facts [From 2004 to 2011, the number of Chinese Internet users has increased by 462%. China now has over 513 million Internet users, which is 22.5% of the world’s total Internet population.1 [ Fast Facts

[Fast Facts [The amount of time Chinese spend on the internet has been steadily increasing and is now almost as much time as they spend watching TV.2 [ Fast Facts

[Fast Facts [Internet penetration in China is only at 38.3%. Compared to the USA, there is a lot more room for growth.3 [ Fast Facts

[Fast Facts [The most popular online activity for Chinese netizens is instant messaging followed closely by search Travel Booking Group Buying Shopping SNS Weibo Email Gaming Video News Music Search IM 0 50 100 150 200 250 300 350 400 4504 Number of users in millions [ Fast Facts

Social Media Facts

[Social Media Facts [Qzone is the largest social network with over 500 million active users. Over 80% of social media users in China have more than one social media account.5 [ Social Media Facts

[Social Media Facts [Chinese netizens spend an average of19.8 hours online in a week, of which, the largest amount of time is spent on portals (24.4%).6 [ Social Media Facts

[Social Media Facts [We can see that very quickly after a western social platform is created a Chinese version is created.7 [ Social Media Facts

[Social Media Facts [It is expected that by 2014 43% of the total digital spending in China will be for display ads. In 2011, 61% of Chinese social media users have admitted that they have made a purchase decision because of a digital marketing campaign. 2010 2011 2012E 2013E 2014E 8 [ Social Media Facts

[Social Media Facts [In 2011 many platforms (Sina, Jiepang, Shanda, Tencent, Dianping) upgraded their Location Based Services to include; coupon downloads, QR code scanning and location based social networking. The reason most Chinese people use LBS is due to convenience followed by social needs.9 [ Social Media Facts

E-commerce Facts

[E-commerce Facts [There are over 195 million online shoppers in China that spent over 6 trillion RMB in 2011 & make 11 million online transactions made per day. 44% of online shoppers in China make a purchase once a week ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ 10 [ E-commerce Facts

[E-commerce Facts [Male and female online shoppers are almost half and half (male 51.7% vs. female 48.3%). The youth are the main force of online shopping, 60.8% of online shoppers are aged between 18-30. 48.3 51.7 % %11 [ E-commerce Facts

[E-commerce Facts [There are over 3000 group buying sites in China. The top 4 group buying sites have over 45% of the market share.12 [ E-commerce Facts

[E-commerce Facts [Payment for online purchases are typically made through 3 rd party services, Alipay is the largest with over 600 million registered accounts.13 [ E-commerce Facts

Mobile Facts

[Mobile Facts [In 2011, mobile e-commerce in China reached 11.5 billion RMB and is expected to continue growing. Amazon China Dangdang Vancl 1% 1% 360buy 3% 9% Taobao mobile 86% 11.5 billion RMB Percentage of Mobile e-Commerce Market14 Share (2012 Q1) [ Mobile Facts

[Mobile Facts [In 2011, China’s mobile internet users topped 360 million and the number of 3G subscribers hit 120 million. Smart phone users check their phones, on average, every 6 minutes with 92% of youths admitting to using their mobile phones on the toilet Mobile expected to overtake PC by 201515 2008 2009 2010 2011 2012E 2013E 2014E [ Mobile Facts

[Mobile Facts [China’s smartphone users reached 190 million.16 [ Mobile Facts

[Mobile Facts [In 2011, China became the 2nd largest app downloading county, only behind US. In 2011, 613 445 apps were available in China, 74% of which were available for free, versus 25% globally.17 [ Mobile Facts

Search Facts

[Search Facts [There are over 35 million web searches made every hour in China 35 million web searches per hour 18 [ Search Facts

[Search Facts [The size of Chinas search engine market hit 5.53 billion yuan ($877 million) in the ﬁrst quarter of 2012 with 95% of search market share owned by Baidu and Google. Others Soso 0% Google Sogou 1% 18% 3% Baidu 78%3 [ Search Facts

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Chinese Social Media Fast Facts (July, 2012)

by Digital Jungle on Jul 19, 2012

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