This is my talk on getting to grips with how you can use web analytics to support SEO analysis & performance.
It is aimed at people who want to understand the role of web analytics for SEO and learn some tips & techniques to help their analysis.
* Setting goals, objectives & KPIs
* Benchmarking performance
* Evaluating keyphrase performance
* Evaluating external links
* Evaluating assisted conversions
* Interpreting data
* Key takeaways
* Useful resources
This is part of Dave Chaffey's Smart Insights Digital Marketing Summit 2013, recorded on Friday 11th January at 12.00 (UK time).
Owner, Digital Juggler