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SEO Analysis - Using Web Analytics to Support SEO

by on Jan 11, 2013

  • 2,437 views

This is my talk on getting to grips with how you can use web analytics to support SEO analysis & performance. ...

This is my talk on getting to grips with how you can use web analytics to support SEO analysis & performance.

It is aimed at people who want to understand the role of web analytics for SEO and learn some tips & techniques to help their analysis.

Contents:
* Setting goals, objectives & KPIs
* Benchmarking performance
* Evaluating keyphrase performance
* Evaluating external links
* Evaluating assisted conversions
* Interpreting data
* Key takeaways
* Useful resources

This is part of Dave Chaffey's Smart Insights Digital Marketing Summit 2013, recorded on Friday 11th January at 12.00 (UK time).

Thanks James
Owner, Digital Juggler

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SEO Analysis - Using Web Analytics to Support SEO SEO Analysis - Using Web Analytics to Support SEO Presentation Transcript