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Capgemini  - A customer experience for the digital generation
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Capgemini - A customer experience for the digital generation

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  • 1. A Customer Experience for the Digital Generation Source: Nielsen, “The Digital Consumer”, February 2014; Business Insider,“The Top 10 Corporate Social Media Disasters”, November 2013 The Digital Consumer Average number of devices owned 4 of smartphone owners visit social networks every day 47% consumers multitask using their smartphone or tablet when watching TV 84% Monthly time spent on browser/apps on smartphones 34 Hours 17 Mins The Rise of C2C Marketing Engaging the Digital Consumer Digital Leaders Get it When sales declined at Dominos Dominos launched a hashtag campaign “What is wrong with Dominos Pizza?” ??? Rebuilt trust }} } } Move away from them To understand evolving behavior Social Editions Focus groups Experiment Regular TV program with social elements such as tweets To increase sales, Wheat Thins used humor to connect with consumers Roped in a comedian whose jokes went viral Thus, increasing sales #digitaltransformation Reach out: Interested in reading the full interview? Head to http://www.capgemini-consulting.com/digital-transformation-review-6 Follow us on Twitter @capgeminiconsul or email dtri.in@capgemini.com

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