Separating Fact from Fiction
Oncologists and Cross Screen Marketing

Digital Insights Group – All Rights Reserved

1
Source
The findings in this slide deck are from DIG™ Mobile Oncologist
(released in Q4 2013 to clients).
Want to learn mor...
Myth #1
Ummm … oncologists are too
busy to use anything other
than a desktop PC, right?

Digital Insights Group – All Righ...
Fact #1

38%

of oncologists report they use four
devices on a regular basis (desktop, laptop,
tablet, phone). 

28% repor...
Myth #2
Ummm … the desktop still
has the greatest impact
and influence, right?

Digital Insights Group – All Rights Reserve...
Fact #2
Among devices used for professional
purposes, oncologists report they use their

(40%)

smartphone the most often
...
Myth #3
Ummm … if they have a
phone they are just looking
up medical terms, right?

Digital Insights Group – All Rights Re...
Fact #3
What are the top apps on a smartphone or tablet?

72%

of oncologists report they use
YouTube. 57% report they use...
Myth #4
Ummm … ok, so they want to
do everything on their phone?
Including video, right?

Digital Insights Group – All Rig...
Fact #4
Despite the preference for mobile overall, oncologists
still prefer to access professional 


video on their deskt...
Myth #5
Ummm … they definitely don’t
want anything from
pharmaceutical companies, right?

Digital Insights Group – All Righ...
Myth #5

62%

of oncologists state they are
interested in more content from pharmaceutical
and device companies tailored t...
Myth #6
Ummm … oncologists have a
strong preference for apps, right?

Digital Insights Group – All Rights Reserved

13
Fact #6
Mobile web or app? It’s a tie. Oncologists are split
with regard to their preference for mobile web or an

16%

ap...
Myth #7
Ummm … ok, but they are
actively telling all their patients
to use medical apps, right?

Digital Insights Group – ...
Fact #7

12%

Only
of oncologists report they
regularly “prescribe” apps on their smartphone to
their patients (that they ...
Don’t Be a “Lumbergh” – Get the Facts



www.digitalinsightsgroup.com

Digital Insights Group – All Rights Reserved

17
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Fact and Fiction - Mobile Oncologists - Digital Insights Group

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The findings in this slide deck are from DIG™ Mobile Oncologist (released in Q4 2013 to clients).

Want to learn more?

www.digitalinsightsgroup.com

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Fact and Fiction - Mobile Oncologists - Digital Insights Group

  1. 1. Separating Fact from Fiction Oncologists and Cross Screen Marketing Digital Insights Group – All Rights Reserved 1
  2. 2. Source The findings in this slide deck are from DIG™ Mobile Oncologist (released in Q4 2013 to clients). Want to learn more? www.digitalinsightsgroup.com Digital Insights Group – All Rights Reserved 2
  3. 3. Myth #1 Ummm … oncologists are too busy to use anything other than a desktop PC, right? Digital Insights Group – All Rights Reserved 3
  4. 4. Fact #1 38% of oncologists report they use four devices on a regular basis (desktop, laptop, tablet, phone). 28% report they use three devices and 14% report they use two devices. Only 18% are only using one device. Digital Insights Group – All Rights Reserved 4
  5. 5. Myth #2 Ummm … the desktop still has the greatest impact and influence, right? Digital Insights Group – All Rights Reserved 5
  6. 6. Fact #2 Among devices used for professional purposes, oncologists report they use their (40%) smartphone the most often and their smartphone has the greatest (35%) influence on their practice and clinical decision-making. Digital Insights Group – All Rights Reserved 6
  7. 7. Myth #3 Ummm … if they have a phone they are just looking up medical terms, right? Digital Insights Group – All Rights Reserved 7
  8. 8. Fact #3 What are the top apps on a smartphone or tablet? 72% of oncologists report they use YouTube. 57% report they use Facebook. Only 10% of oncologists report they use Twitter today. Digital Insights Group – All Rights Reserved 8
  9. 9. Myth #4 Ummm … ok, so they want to do everything on their phone? Including video, right? Digital Insights Group – All Rights Reserved 9
  10. 10. Fact #4 Despite the preference for mobile overall, oncologists still prefer to access professional 
 video on their desktop – with their tablet a close second. Digital Insights Group – All Rights Reserved 10
  11. 11. Myth #5 Ummm … they definitely don’t want anything from pharmaceutical companies, right? Digital Insights Group – All Rights Reserved 11
  12. 12. Myth #5 62% of oncologists state they are interested in more content from pharmaceutical and device companies tailored to mobile devices - today. Digital Insights Group – All Rights Reserved 12
  13. 13. Myth #6 Ummm … oncologists have a strong preference for apps, right? Digital Insights Group – All Rights Reserved 13
  14. 14. Fact #6 Mobile web or app? It’s a tie. Oncologists are split with regard to their preference for mobile web or an 16% app to access professional content. Only report no preference for mobile web versus app. Digital Insights Group – All Rights Reserved 14
  15. 15. Myth #7 Ummm … ok, but they are actively telling all their patients to use medical apps, right? Digital Insights Group – All Rights Reserved 15
  16. 16. Fact #7 12% Only of oncologists report they regularly “prescribe” apps on their smartphone to their patients (that they can use on their own). Digital Insights Group – All Rights Reserved 16
  17. 17. Don’t Be a “Lumbergh” – Get the Facts
 
 www.digitalinsightsgroup.com Digital Insights Group – All Rights Reserved 17
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