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SMB26 - Turning Advertisers into Content Creators

by Digital Influence Group on Feb 17, 2012

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Slides from Brian Babineau of Digital Influence Group for Social Media Breakfast Boston #26 -- "The New Rules of Content Marketing". Fellow speakers includedBob Collins, CC Chapman, co-author of "Conte...

Slides from Brian Babineau of Digital Influence Group for Social Media Breakfast Boston #26 -- "The New Rules of Content Marketing". Fellow speakers includedBob Collins, CC Chapman, co-author of "Content Rules", Joe Chernov of Eloqua and Rachel O'Connell of Constant Contact.

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By identifying, understanding and aligning to the peoples agenda, we can then find the best opportunity for the brand to advance their own.
By identifying, understanding and aligning to the peoples agenda, we can then find the best opportunity for the brand to advance their own.
The key to success is connecting target audience to our experiences cost-efficiently, and at scale. We use a mix of media partnerships, influencer relationships and innovative programs to drive this connection.
By identifying, understanding and aligning to the peoples agenda, we can then find the best opportunity for the brand to advance their own.

SMB26 - Turning Advertisers into Content Creators — Presentation Transcript

turningADVERTISERS intoCONTENTCREATORS #SMB26 @brianbab21 @diginfgrp
Embrace the“People’s Agenda” What really matters to them? Where do the go and what do they do? How do we get invited in?
Start with “Value” Be a Generous Brand Love your audience Start simply
Be Creative to Drive Scale Use media differently Be everywhere Strive for social impressions
Establish Your Metrics Do people like it? Do they feel differently? Are we driving business? 5