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turningADVERTISERS     intoCONTENTCREATORS                  #SMB26              @brianbab21                @diginfgrp
Embrace the“People’s Agenda”   What really matters to   them?                  Where do the go and                  what d...
Start with “Value” Be a Generous Brand                  Love your audience                                       Start sim...
Be Creative to Drive Scale   Use media differently                  Be everywhere                                  Strive ...
Establish Your   Metrics   Do people like it?                    Do they feel differently?                                ...
SMB26 - Turning Advertisers into Content Creators
SMB26 - Turning Advertisers into Content Creators
SMB26 - Turning Advertisers into Content Creators
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SMB26 - Turning Advertisers into Content Creators

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Slides from Brian Babineau of Digital Influence Group for Social Media Breakfast Boston #26 -- "The New Rules of Content Marketing". Fellow speakers includedBob Collins, CC Chapman, co-author of "Content Rules", Joe Chernov of Eloqua and Rachel O'Connell of Constant Contact.

Published in: Business, Technology
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  • By identifying, understanding and aligning to the peoples agenda, we can then find the best opportunity for the brand to advance their own.
  • By identifying, understanding and aligning to the peoples agenda, we can then find the best opportunity for the brand to advance their own.
  • The key to success is connecting target audience to our experiences cost-efficiently, and at scale.  We use a mix of media partnerships, influencer relationships and innovative programs to drive this connection.
  • By identifying, understanding and aligning to the peoples agenda, we can then find the best opportunity for the brand to advance their own.
  • Transcript of "SMB26 - Turning Advertisers into Content Creators"

    1. 1. turningADVERTISERS intoCONTENTCREATORS #SMB26 @brianbab21 @diginfgrp
    2. 2. Embrace the“People’s Agenda” What really matters to them? Where do the go and what do they do? How do we get invited in?
    3. 3. Start with “Value” Be a Generous Brand Love your audience Start simply
    4. 4. Be Creative to Drive Scale Use media differently Be everywhere Strive for social impressions
    5. 5. Establish Your Metrics Do people like it? Do they feel differently? Are we driving business? 5
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