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SMB26 - Turning Advertisers into Content Creators

by Digital Influence Group on Feb 17, 2012

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Slides from Brian Babineau of Digital Influence Group for Social Media Breakfast Boston #26 -- "The New Rules of Content Marketing". Fellow speakers includedBob Collins, CC Chapman, co-author of ...

Slides from Brian Babineau of Digital Influence Group for Social Media Breakfast Boston #26 -- "The New Rules of Content Marketing". Fellow speakers includedBob Collins, CC Chapman, co-author of "Content Rules", Joe Chernov of Eloqua and Rachel O'Connell of Constant Contact.

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SMB26 - Turning Advertisers into Content Creators Presentation Transcript

turningADVERTISERS intoCONTENTCREATORS #SMB26 @brianbab21 @diginfgrp

Embrace the“People’s Agenda” What really matters to them? Where do the go and what do they do? How do we get invited in?

Start with “Value” Be a Generous Brand Love your audience Start simply

Be Creative to Drive Scale Use media differently Be everywhere Strive for social impressions

Establish Your Metrics Do people like it? Do they feel differently? Are we driving business? 5