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SMB26 - Turning Advertisers into Content Creators
 

SMB26 - Turning Advertisers into Content Creators

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Slides from Brian Babineau of Digital Influence Group for Social Media Breakfast Boston #26 -- "The New Rules of Content Marketing". Fellow speakers includedBob Collins, CC Chapman, co-author of ...

Slides from Brian Babineau of Digital Influence Group for Social Media Breakfast Boston #26 -- "The New Rules of Content Marketing". Fellow speakers includedBob Collins, CC Chapman, co-author of "Content Rules", Joe Chernov of Eloqua and Rachel O'Connell of Constant Contact.

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  • By identifying, understanding and aligning to the peoples agenda, we can then find the best opportunity for the brand to advance their own.
  • By identifying, understanding and aligning to the peoples agenda, we can then find the best opportunity for the brand to advance their own.
  • The key to success is connecting target audience to our experiences cost-efficiently, and at scale.  We use a mix of media partnerships, influencer relationships and innovative programs to drive this connection.
  • By identifying, understanding and aligning to the peoples agenda, we can then find the best opportunity for the brand to advance their own.

SMB26 - Turning Advertisers into Content Creators SMB26 - Turning Advertisers into Content Creators Presentation Transcript

  • turningADVERTISERS intoCONTENTCREATORS #SMB26 @brianbab21 @diginfgrp
  • Embrace the“People’s Agenda” What really matters to them? Where do the go and what do they do? How do we get invited in?
  • Start with “Value” Be a Generous Brand Love your audience Start simply
  • Be Creative to Drive Scale Use media differently Be everywhere Strive for social impressions
  • Establish Your Metrics Do people like it? Do they feel differently? Are we driving business? 5