Branded Content Webinar with Digital Influence Group, H&R Block, Joost & RedLever

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Digital Influence Group SVP of Media Brian Babineau hosted a webinar on March 11 about "Crafting Branded Content: Amplifying and Activating Your Message." Panelists included Shane McGrath, VP, Head of North American Sales for RedLever, Leigh Mutert, Content and Community Strategist for H&R Block, and Cliff Paulson, VP of Sales for Joost. Brian and the panelists discuss how marketers can create content that engages audiences and inspires social behavior, build an effective distribution network and find the delicate balance between good content and too much branding.

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