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JWT ASEAN Consumer Report

by on Nov 28, 2013

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An extensive survey of consumers by JWT to identify the opportunities and challenges that lie ahead for brands when the ASEAN Economic Community (AEC) comes into effect in 2015. ...

An extensive survey of consumers by JWT to identify the opportunities and challenges that lie ahead for brands when the ASEAN Economic Community (AEC) comes into effect in 2015.

The survey explores the sense of regional identity that exists among ASEAN consumers, the level of awareness, and expectations, of the AEC, attitudes towards brands made in ASEAN, and awareness of popular culture and media personalities from Southeast Asian countries other than their own.

See original report at:

http://www.jwt.com/en/work/singapore/singapore/aseanconsumerandtheaec/

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