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Brand Algorithms Digital Brand Marketing Solutions
Brand Algorithms Digital Brand Marketing Solutions
Brand Algorithms Digital Brand Marketing Solutions
Brand Algorithms Digital Brand Marketing Solutions
Brand Algorithms Digital Brand Marketing Solutions
Brand Algorithms Digital Brand Marketing Solutions
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Brand Algorithms Digital Brand Marketing Solutions

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Digital Brand Marketing exploits the capabilities and reach of the Internet, using PCs and mobile devices, to deliver brand communications to a wider audience, to build high brand recall among the …

Digital Brand Marketing exploits the capabilities and reach of the Internet, using PCs and mobile devices, to deliver brand communications to a wider audience, to build high brand recall among the target market, and to track brand goodwill in the market.

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  • 1. BrandAlgorithms Enable and Grow Brands, Online A cloud-based technology suite delivering Digital Brand Marketing solutions
  • 2. Lead follow-up email Conversion Lead Nurturer Post download Thank You Spot page eIncentive Checking Registration product reviews Form AnalyticsBrand Purchase at ConversionFacebook page Landing page on Mobile- Brick & Mortar Store Pop-up Ad on website with Call- friendly Website Mobile Smart phone To-Action (CTA) Enabler Conversations Discount Analyser List of Brick & Coupon Registration Mortar Form outlets Closed-Loop Campaign Manager Mobile Enabler Marketing Closed-Loop Selected company’s online store Marketing Online Store Originating Google + & source-defined Organic Pinterest users landing pages Goes Viral Search Search Results Website Scheduled eNewsletter Optimiser Lead Nurturer Website Optimiser More views Post-registration Thank You page Analytics & more Online promotion promotion of video Blog with CTA Video viewed & commented Website Optimiser Video upload to Campaign Manager Clicking on link Youtube to BlogChecking aTweet Content Manager Conversations Analyser Content Manager
  • 3. 1. Facebook Like to Brand Follower 2. Search lands in Brick-n-Mortar Campaign Manager Website Optimiser The Campaign Manager tool enables deployment of content such The Website Optimiser tool carries out Search Engine as posts, blogs, contests, and applications. Optimisation (SEO), measures keyword effectiveness, and tests The tool supports a variety of on-line channels: social media, the efficacy of in-bound links. blogs, websites, Pay-Per-Click (PPC), e-mail, video, etc. The tool also optimises website design, to improve visitor-lead- conversion ratios; using Heat-mapping and Click-tracking, to identify areas of interest in a webpage. Analytics The Analytics module carries out analysis of data received from the originating site, the visitor’s registration data, and stored history to carry out segmentation and other statistical associations. Closed-Loop Marketing The Closed-Loop Marketing module gathers information from various tools to track a visitor from the moment s/he has shown interest, as the result of an online activity, to the point of time when a conversion occurs. The module features a 2-way link to industry-standard CRM applications, so as to be able to track a lead beyond the online Lead Nurturer domain. The Lead Nurturer tool features a scheduler, for all e-mail communications. The module maintains a database of on-line activities and the cost associated with executing each activity, and this database is The tool also features automated status updates, based on used to calculate RoI on an online activity. recipient actions, and enables contextual and segmentation- based content delivery.
  • 4. 3. Tweet leads to Content Testing 4. Playing Tag the Smartphone way Content Manager Mobile Enabler The Content Manager tool provides a Web Content Management The Mobile Enabler tool supports location-based campaigns, and System (CMS) to manage the content created for various online location-based social media platforms (e.g. FourSquare). channels. The tool facilitates conversion of traditional websites to mobile- The tool provides a rich-media Data Repository to store various friendly versions. types of content (video, audio, images, text, etc.) , created using various third-party tools. The tool enables multi-channel (social media, blogs, emails, websites, Twitter, mobile / tablet, e-commerce) content distribution. Conversations Analyser The Conversations Analyser tool extracts conversations relating to a brand or a group of brands, from multiple channels. The tool carries out content analysis on the conversations. The tool also ssesses brand sentiment – positive / negative / neutral – based on the content analysis. Website Optimiser The Website Optimiser tool optimises website design, to improve visitor-lead-conversion ratios, through testing of design/content variations (A/B or Multi-Variate Testing) on a stream of visitors or any segment therein. Mobile Enabler Lead Nurturer The Mobile Enabler tool enables the development of The Lead Nurturer tool features a scheduler, for all email mobile-optimised content. communications, and generates pro-active alerts, driven by a rules-engine.
  • 5. 5. Visitor Segmentation Analytically 6. Going Viral Content Manager Analytics The Content Manager tool provides a Web Content Management System (CMS) to manage the content created using various The Analytics module carries out analysis on visitors and on their third-party tools. behaviour: segmentation, propensity modelling, etc. The tool provides multi-language support on the CMS. The module carries out analysis on content also, with respect to its impact on visitors. It also enables multi-channel (social media, blogs, emails, websites, Twitter, mobile / tablet, e-commerce) content distribution on different The module carries out meta-analysis of A/B Testing results. platforms (iOS, Android, Windows, OS X, Linux). Website Optimiser The Website Optimiser tool tracks a visitor from source and Conversations Analyser across wherever s/he visits on the website. The Conversations Analyser carries out content analysis on brand conversations. The tool presents content customized on the basis of visitor profile (segments), stored history, originating source, platform, The tool assesses brand sentiment – positive / negative / neutral and geography. – based on the content analysis. The tool allows drill-down to individual conversation threads, to brand managers. Closed-Loop Marketing The Closed-Loop Marketing module gathers information from various tools to track a visitor from the moment s/he has shown Campaign Manager interest, as the result of an online activity, till the time when a The Campaign Manager tool provides a Campaign Management conversion occurs. tool for the following channels: PPC, SEO, Social Media posts / The module tracks conversion parameters such as time-to- contests / applications, Email, PR, Affiliate marketing conversion, segment-wise conversion, vertical-wise conversion, programmes, Events, Video. etc., using data provided by the Analytics module. The tool tracks a campaign’s progress end-to-end, across channels.
  • 6. Engagement BenefitsThe Brand Algorithms Digital Brand Marketing approach looks to:Ÿ Create and spread Awareness of a brand, with the objective of ensuring high-recall of the brand among the target marketŸ Translate interest in a brand, to Business, in terms of the number of leads/enquiries that translate to conversionsŸ Track and analyse Conversations about the brand, amongst customers and the concerned, with the objectives of addressing customer issues, as well as gaining insights into the direction the brand should take: both of these objectives translating to brand goodwillBrand Algorithms uses a combination of tools (Brand Algorithms Technology Suite) andservices to deliver its Digital Brand Marketing solutions, thus allowing it to scale up its on-lineengagement more efficiently and with better oversight.The tools borrow insights from the subjects of marketing, mathematics, and analytics, andplace this knowledge within the framework of todays leading algorithmic technologies in thedigital medium. Delivery Model Infrastructure and SLAs 1. Cloud-based 1. Infrastructure The Brand Algorithms Technology Suite runs on the Brand Algorithms infrastructure is designed for Brand Algorithms private cloud. Access to the tools reliability, performance, and disaster recovery. The and modules, and to the data collected by them, is infrastructure is spread over multiple locations, through the web browser. worldwide, giving Brand Algorithms the ability to manage global campaigns, while also providing better 2. Programme Executive risk management. A Programme Executive will be the face of the company, to a client. The Programme Executive is The infrastructure components are housed in secure responsible for training client employees on the use of Tier 3 data centres that are enabled with redundancies the Technology Suite, handholding users during the and backups, and backed by teams of specialists. ramp-up phase, and ensuring that the digital Brand Algorithms uses a suite of tools to track and marketing campaigns deliver as per the targets. monitor performance, and to receive early warning of potential issues. 3. Work Practices Brand Algorithms commits that it will adhere to 2. SLA internationally recognised norms for the privacy of Brand Algorithms warrants a 99.99% uptime on individuals, the confidentiality of information, and the customer cloud server instance over a calendar month security of all collected data, in its delivery of digital of usage, with application availability defined as: marketing solutions. In addition, Brand Algorithms commits that it will abide by ethical practices and 100* (Total minutes per month – Unscheduled transparent functioning, in all online activities. downtime minutes) / Total minutes per month.BrandAlgorithms4 Convent Road, Bangalore 560025T: 080-65791075-79 F: 080-65791078Email: sales@brandalgorithms.comwww.brandalgorithms.comThe Brand Algorithms and Brand Algorithms Technology Suite trademarks are property of Brand Algorithms. All other trademarks are the property of their respective owners.

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