What Would Google Do

What Would Google Do
Life in beta.

Shaan S
For responding to his critics
Chris H (2) and Jacob R (2)
Jeff, Meng, and Nate
For commenting on Posts)
Top Posts from Last Week

Team Jeff and Nate
Team Lady Gaga
http://www.youtube.com/watch?v=Dx_FxHyPCQg
Winners of the Innovation Challenge

Week ThemeTry, Test, Measure, Iterate
Monday: Web Analytics in a Digital World
Robert Parker
Founder of Convert Marketing
Wednesday:
Case Example: Best Practices for Web Analytics for Businesses
Group 2 : Gator Tutoring
Next Week

But first ….

The Project

Where Should You be Today?

Have reached out to your business owner
Have met with your business owner
Have set goals and a communication schedule moving forward
Have defined a target market for the above goals
Project Steps Completed So Far

Current Marketing Audit
How does the business market today?
Coupon or other specials?
What message are they sending?
How effective has it been?
Customer Audit
(Go and Talk to Them)
What are customers saying about them?
How are customers getting to the store?
What’s Next?

Online Presence Audit
Google Alerts
Tweetdeck
Social Mentions
RSS
Yelp
And just a simple search (Google, Bing)
Where are people talking about you?
What’s Next?

Online Marketing Audit
Website
Measure stats with quantcast
What social tools are currently used?
Facebook, Twitter, Flickr, Blog?
Advertising online?
What are you doing so far?
What’s Next?

Then we can start working on strategy ….

So now back to today ….

What Would Google Do

Introduction

The Gainesvillians(Call it a Newspaper)

Digital Frontiers (The Textbook)

Eats (Leonardo’s 706)

Digital Frontiers (The Course)

Education (The MSE Program)

Government (Local Government)

Shops (Citizen’s Co-Op)

Pick the company you’re working with for your project
Talk about the business today
Then using lessons from today, discuss possibilities ofpotential business model changes that would follow Google Rules
Remember: Pictures and creativity
Blog Posts for This Week

And everything still from previous weeks
Killer Headline
Tell a Story
Correct Name Tag
Picture Works
Embedded Links (At least 4 of them)
Correct Category Chosen (Student Work)
Blog Instructions for the Week

If something doesn’t work, email me:
adam@digitalfrontiersuf.com

What Would Google Do

by Digital FrontiersUF on Jan 26, 2010

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