Lecture 3 Social Media A Primer

An Introduction to Social Media and the Internet

Agenda  3 1.  History of the Internet  2.  Social Media until Today  3.  Marketing and Social Media  4.  Breakout into Case Groups 

01 History of the Internet

The Start of the Internet: 1969 Arpanet 

1971: Email is Born  6

1974: Beginning of TC/ICP  7

1984: The Domain Name System (DNS) is Born  8

1991:Birth of the World Wide Web  9

1993: Mosaic is Launched  10

1995: Commercialization  11

Trivia!  12   First Spam Message?    First Emoticon ?    First Major News Story to be Broken  Online? 

Main Lessons  13   Don’t Mistake Growth for Maturity    Nothing is yet set in stone    Tools must be technologically boring to be  socially relevant 

02 Social Media History and Today

15 Social Media is an umbrella term  which deEines the various activities  that integrate technology, social  interaction and the construction of  words, pictures, videos and audio   

Or More Simply Put  16 Social Media is   People having conversations online  Using a variety of online platforms  

1999: The Term Web 2.0  is Coined  18

Precursors to Social Media  19   Usernets (1979)    Bulletin Board Systems (1979)    IRC, ICQ, IM (1988)    Dating Sites 

The First Social Networks  20

So What’s Going On Here  21 The shift from Web 1.0 to Web 2.0 was a shift  from static to dynamic  From monologue to conversation 

So What’s Going On Here  22 New sites are platforms  which enable users to  express themselves  

So Why is this Important  23 1.  Social Media Sites are Popular  1.  More Popular than Porn Sites In Fact  2.  Fundamentals of Marketing are Changing  1.  Traditional Marketing was based on interruption  2.  People trust consumers, not you  3.  It’s Growing … And Only Going to Get Bigger  1.  Your kids are going to be more tech savvy than you 

03 Marketing and Social Media

Social Media Planning  25   People  Asses your customer’s social habits   Objectives  Decide what you want to accomplish   Strategy  Plan for how relationships will change   Technology  Decide which platforms to use

Digital Marketing Campaign Cycle  26 Engage, Promote Involve Create and and Listen and Measure Discuss

Get Involved and Listen  28 Generate a social media presence …. And entice your customers to follow you

Get Involved  29 Live the social web. Understand and Embrace it. Get Involved in the Conversation!

Get Involved  30 Live the social web. Understand and Embrace it. Get Involved in the Conversation!

Engage, Create and Discuss  32 Generate content. Enable your followers to generate and share content. And foster a discussion amongst the community.

Promote and Measure  36 Actively and respectively raise awareness of your campaigns Monitor the plan and iteratively develop to ensure success

Promote and Measure  37 Actively and respectively raise awareness of your campaigns in the channels Monitor the plan and actively iterate to ensure success

Property  40

41 It’s not just about advertising anymore ….. Now its about fostering and enabling discussion between customers and prospective customers

With a final goal of driving Social Brand Loyalty ….. The intense adoption of, commitment to, and interaction with a brand both online and off

04 Breakout into Case Groups

Case Group 1: Gainesvillians   44   Nick Lamberth    Shaan Saigol    Jackie Arellano  

Case Group 2: Gator Tutoring  45   Chris Howard    Laran Stover    Nathan Maxwell    Rockford Dias 

Case Group 3: MSE Program  46   Joseph Grutta    Jeff Canary    Chelsea Poulin     Donnell Moss 

Case Group 4: YELS  47   Nate Stein    Meng Liu    Kendal Farwell    Joey Rosati 

Case Group 5: Citizens CoOp  48   Savannah Gorman    Meredith Jones    Jacob Rausch    Chris Long 

Case Group 6: Leonardo’s 706  49   Matt Garrett    Daniel Byon    Matthew Mills    Paige Jones 

What Now?  50   Get Contact Information from your Group    Get the questionnaire off the course website and  start to research your business    Email your business to set up a meeting for this or  next week 

What Now?  51   Discussion Questions for your Blog Post    Thoughts and Feelings about the project    Summarize and discuss your thoughts  –  http://www.slideshare.net/DavidGillespie/digital‐ strangelove‐or‐how‐i‐learned‐to‐stop‐worrying‐and‐love‐the‐ internet  –  http://www.slideshare.net/mzkagan/what‐the‐Ek‐social‐ media 

Remember  52   Blog Posts are due Sunday by 11:59 PM    Writing Tips from Monday    Parent Comments 

Lecture 3 Social Media A Primer

by Digital FrontiersUF on Jan 13, 2010

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 24

Statistics

Lecture 3 Social Media A Primer — Presentation Transcript

http://www.digitalfrontiersuf.com	23
http://www.slideshare.net	1