Introduction Lecture

The Digital Frontier
Business Strategies ina New World

"In the 1920s, the life of a company listed on the S&P 500 was more than 75 years.
Today it's only ten to 15 years.
Why is this happening?"
12/25/09
2

Why are we here?
With the evolution of the Internet, the business world is rapidly changing.
And it’s changing at a pace faster than ever before …
12/25/09
3

12/25/09
4

12/25/09
5

12/25/09
6

However, since the rules are changing everyday - there is very few rules and accepted best practices.
No textbooks. No experts.
And definitely no classes.
12/25/09
7

12/25/09
8

12/25/09
9

12/25/09
10

So what are we going to do here?
We’re going to learn about how technology has revolutionized the business world …
In order to make predictions about how we can best prepare ourselves for the future …
12/25/09
11

Select Weekly Themes
Tools don't get socially interesting until their technologically boring
We build stories. There are so many sites on the web vying for our ever decreasing time budgets. The best and most successful of these sites are the ones that tell a compelling story through their brand.
Try, Test, Measure, Iterate
If you want to do viral marketing, you can try to come up with a viral ad, but you'll probably fail. You're better off building the viral right into the product, creating a product that spreads because you designed it that way.
12/25/09
12

Select Weekly Themes
"Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren't trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant... We hijack their own conversations, their own thoughts and feelings, and try to monetize it."
Red Queen's Hypothesis or the Google Killer
Teaching an old dog new tricks
Innovation and the Gator Nation
12/25/09
13

But wait …
Didn’t you say there wasn’t any coursework or books?
How are we going to learn all this?
12/25/09
14

Six Tenants of this Class
Democratization of Information
Question Everything
Crowd-Sourcing
Fostering Community
Trial and Error
Measure and Iterate
12/25/09
15

Democratization of Information
Every Monday (and some Wednesdays) we will have a guest lecture from someone who uses these technologies in their business
With the purpose of learning from their best practices (and more so their mistakes)
12/25/09
16

Question Everything
There are no rules ….
This is all new. Ask questions. Test boundaries. Challenge popular thought.
Consider this class a platform – get involved and learn as much as possible
12/25/09
17

Crowd-Sourcing
On Wednesday’s, we will get together to discuss the speaker’s presentation and to learn from the best and worst examples of that topic from industry
In groups of 3 or 4, students will be responsible for creating one of the case studies and to lead the discussion
12/25/09
18

Fostering Community
Each student will be responsible for submitting a weekly blog entry to digitalfrontiersuf.com discussing their reflections from the week of lessons and outside activities
Designed to give you practice using the technologies were discussing as well as create a knowledge base for future courses
12/25/09
19

Trial and Error
In groups of 3 or 4, students will be challenged to create and implement a web-based marketing plan for a local Gainesville business.
Emphasis will be on creatively applying a variety of tools to accomplish the business’s goals – be it increased mindshare, awareness or sales!
12/25/09
20

Measure and Iterate
Grades will be based on:
Attendance and Participation in class
Group Case Study Presentation
Semester Long Business Marketing Project
Please give us feedback as often as possible
The course material is new and we are new
Let’s work together to make this awesome
12/25/09
21

So in Summary …
Guest Lectures on Monday
Class Discussions on Wednesday
Blog Reflections due every Friday
Group Project 1: Case Study Discussion
Group Project 2: Live Marketing Case
12/25/09
22

About Your Professors
We love bad jokes
We are students too
We want you to get as much out this class as you can
Just be open and honest with us – and we will treat you fairly
12/25/09
23

Our very short list of rules
Come to class on time
Come to class ready to learn
Treat outside speakers with respect
12/25/09
24

Course Website
To find the syllabus and everything else you need …
www.digitalfrontiersuf.com
12/25/09
25

Questions?
Adam: adaugelli@gmail.com
Nikolai: nikolai.deleo@gmail.com
Any friends not get into the course?
12/25/09
26

For this week …
Why did you decided to take this course?
What is your background in technology?
What do you want to get out of this course?
12/25/09
27

On the Blog …
Introduce yourself
Name, Year, Major
Your background in technology
Why you chose to take this course
What you hope to get out of this course
Your favorite company and why
Bonus Points for pictures, joining the Facebook group and following the class on Twitter!
12/25/09
28

Introduction Lecture

by Digital FrontiersUF on Jan 05, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 66

Statistics

Introduction Lecture — Presentation Transcript

http://www.digitalfrontiersuf.com	65
http://www.slideshare.net	1