Class Worksheet

Date Day Class Title Speaker Class Assignment 5-Jan Tuesday Class Begins 6-Jan Wednesday Class Introduction Adam / Nikolai 6-Jan Wednesday Ice Breaker Adam / Nikolai What do you want to get out of this class 6-Jan Wednesday Adam / Nikolai Discussion 11-Jan Monday An Intro to Writing and Presenting Nikolai 13-Jan Wednesday Process of Developing a Marketing Plan Adam Project Introduction Adam 18-Jan Monday No Class - MLK Day Mini-Innovation Challenge (Here is an object - 20-Jan Wednesday Adam create value in two hours) Tools don't get socially interesting until Week Theme their technologically boring Disuptive Innovation and How it affects 25-Jan Monday Jamie Kraft industry 27-Jan Wednesday Discussion: What Would Google Do Nikolai

We build stories. There are so many sites on the web vying for our ever decreasing time budgets. The best and most Week Theme successful of these sites are the ones that tell a compelling story through their brand. 1-Feb Monday Digital Story-Telling: An Overview Steve Spalding 3-Feb Wednesday What Would Google Do? A Discussion Nikolai / Adam Finish Reading WWGD Week Theme Try, Test, Measure, Iterate 8-Feb Monday Web Analytics in a Digital Wolrd Robert Parker Case Example: Best Practices for Web 10-Feb Wednesday Group 2 Analytics for Businesses "Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren't trying to Week Theme generate media. They were trying to talk to somebody. So it just seems a bit arrogant... We hijack their own conversations, their own thoughts and feelings, and try to monetize it." 15-Feb Monday Facebook Ecosystem Rob Castelluci Case Example: Five Examples of Great 17-Feb Wednesday Facebook Marketing Campaigns. Five Examples Group 3 Draft Marketing Plan Due of Great Twitter Marketing Campaigns.

If you want to do viral marketing, you can try to come up with a viral ad, but you'll probably fail. You're better off building Week Theme the viral right into the product, creating a product that spreads because you designed it that way. 22-Feb Monday Building Marketing Into Product Design Andrew Wise Finish Reading 24-Feb Wednesday Democratization and New Media Mindy McAdams Wikinomics Week Theme "F*** It. I'll Fund That." Case Example: Discussion of the growth of 1-Mar Monday Group 4 Final Plan Due Hotmail and Youtube 3-Mar Wednesday Presentations of Proposals to Class Groups 1,2,3,4,5,6 8-Mar Monday Spring Break 10-Mar Wednesday Spring Break "I don't want to tell my friends about your product because I like your brand. I want Week Theme to tell my friends about your product because I like my friends" 15-Mar Monday Student Start-ups Abhi, Joel, + 1

Case Example: Examples of Three Coporates 17-Mar Wednesday who did it right and three corporates who Group 5 flopped Red Queen's Hypothesis or the Google Week Theme Killer The Importance of Dynamic Content and the 22-Mar Monday James from Campus Talk Web Case Example: Tale of two cities: Three great 24-Mar Group 1 examples of Social Media and Three Failures Week Theme Teaching an old dog new tricks 29-Mar Monday Brick and Mortar + the Web Matt Heintz Case Example: Best examples of brick and 31-Mar Wednesday mortar businesses with a massive web Group 6 prescence Changes in the News Industry (8th Wednesday David Carlson Period) Week Theme Innovation and the Gator Nation 5-Apr Monday Education and Social Media Chris Sessums 7-Apr Wednesday Sociology and Social Networking Alex Goldman

Reach for the stars, because even if you Week Theme fail - you'll end up on the moon 12-Apr Monday Presentation in Second Life Second Life 14-Apr Wednesday Success Skills Presentation Nikolai Finish Reading the Monk and the Riddle and Never Wednesday Dreams and Goals Adam Eat Alone Final 19-Apr Final Presentations Group 1, 2, 3 Presentations Last Day of 21-Apr Final Presentations Group 4, 5, 6 Class

Class Worksheet

by Digital FrontiersUF on Jan 22, 2010

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Class Worksheet — Presentation Transcript