Blog Writing

Tips and Tricks for Being an Effective Blog Writer Killer Headlines Concise and to the point People tend to scan through blogs o Think of Google Reader  Many RSS readers and aggregators only display the post title. Will also play a role in SEO As much information as you need to get them to click. Nothing more. Length of Posts People have guidelines but in reality it's all determined by the type of blog you run. Do keep in mind people tend to read blogs fairly quickly Good writing is all about using as few words as possible o This isn't high school where the longer your paper, the better grade you get. Post Frequency Try to post once a week (class will accomplish that) Fine tune your timing o When is your audience likely to read  Moms - mid morning after dropping off the kids  Late twenties - late afternoon on subway ride home from work Link to other blogs Creates conversations with other bloggers Good for search engine findability Establish your tone and voice What is your tone? o Can be broken down in simplest terms to informal vs formal  Will they appreciate first person prose or strict third person with no slang or casual language Structure your post Most posts of a couple of brief paragraphs don't have much structure and don't need it Class form is beginning, middle, end o Begnning - Entice your reader by stating the main point in an interesting way o Middle - Expand and back up with secondary arguments o End - Reinforce it and leave no doubt  End with a question when possible Will encourage comments and discussion Use Key words o very important to continue using key words for search engine findability. Source: Wordpress for Business Bloggers by Paul Thewlis

Tips and Tricks for Being an Effective Blog Writer Quick Check List for Bloggers 1. Know your target audience and try to get inside their heads 2. Ask yourself if each post is truly relevant to your audience 3. Are you posting frequently enough (or too frequently)? 4. Are your posts too long? 5. Try to include links to other blogs and websites. 6. Consider whether your tone and voice are appropriate for your target audience and how they could apply to your brand identity 7. Have you applied a structure to your post? 8. Could you add a question to the end of your post? Source: Wordpress for Business Bloggers by Paul Thewlis

Blog Writing

by Digital FrontiersUF on Jan 12, 2010

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Blog Writing — Document Transcript