Urban Bike Fashion; Materials, Design & Sustainability


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Slides from participating in Bikehugger.com's Ignite Bikes talk at InterBike 2010. There was a great panel with a major emphasis on new cyclists, commuters and environmental topics. Thanks Byron!

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Urban Bike Fashion; Materials, Design & Sustainability

  1. 1. (Or How to Avoid Supporting the Oil Industry and Looking like a Nerd!)<br />
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  4. 4. Not so fast.<br />
  5. 5. Wikipedia: 94.5% of the world’s spandex fibers are <br />Produced via a method called, “Solution Dry Spinning.”<br />Super Simple Process Overview: this involves mixing a macro-glycol (a stretchy chemical) with a polymericdiisocyanate (a strong ‘bookend’ chemical – generally BDO) and moving it through various gassy chambers and then shot out into threads that are spun into fibers.<br />& All spandex is white unless colored otherwise...<br />
  6. 6. BDO is oil. It’s a refined petroleum product.<br /><ul><li>BDO is refined to make engineering plastics, polyurethane systems </li></ul>(e.g. golf balls, skateboard wheels, car bumpers) and as a carrier<br /> solvent in printing inks and a cleaning agent.<br /><ul><li>As of 2008 the annual world wide market for BDO is between </li></ul>$3-4 trillion for approx 3 billion pounds.<br /><ul><li>Expected benefits of a sugar based alternative: reduced energy, emissions </li></ul>& gas requirements, significantly cheaper to produce. <br />San Diego company Genomatica has produced a<br />chemically identical BDO using sugar. And is currently in production trials.<br />
  7. 7. First, a few problems:<br /><ul><li>Long & complex supply chain on an industrial level
  8. 8. Many people involved in a wide range of industries
  9. 9. Established access to designer chemicals/fibers
  10. 10. Corporate “trademark fabrics” e.g. Nike’s Dri-Fit
  11. 11. Volume required to produce or purchase</li></li></ul><li>What the cycling industry & everyone can do:<br /><ul><li>Ask your suppliers if they know about new green alternatives </li></ul>and if they are planning on making buying decisions based on it<br /><ul><li>Establish a known demand for these products. If a customer could </li></ul>decide between non-recycled petroleum based apparel and something <br />that started off as sugar, reduced pollution and likely cost less, what <br />outcome would you expect to see in sales? <br /><ul><li>Other companies, such as Dupont, are working on similar ‘green’</li></ul>alternatives. An increased profile brings all attempts closer to market.<br />
  12. 12. Innovation & Change; <br />How Bicycling Saves the World.<br />It’s not just about eliminating cars or emissions based travel.<br />Bicycling for transportation creates a significant lifestyle impact that is also <br />visible at larger community and civic levels. Beyond bike lanes and commuter <br />bikes, riders become more aware of the joys and benefits of quality/specialized <br />products, logistical and transportation issues, safety and local laws. <br />Local businesses, interactions with other cyclists and air quality all get a boost.<br />
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  15. 15. “Only Americans would need special clothes to cycle in.” ~Berlin shop owner<br />
  16. 16. Bicycles as a Lifestyle= Something for Everyone<br />Copenhagen<br />New York<br />London<br />
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  19. 19. Careful attention to materials, labor and transport. <br />These are the young companies actively producing <br />items that are moving towards a sustainable future.<br />
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  21. 21. Why Your LBS Should also be a Fashion Destination:<br /><ul><li>New and established riders look to their LBS to introduce them to practical, </li></ul> cycling products worthy enough to have made it onto limited shelf space.<br /><ul><li>LBS is a major point of education and discussion on the merits of… </li></ul>everything.<br /><ul><li>Fashion/apparel/accessories (particularly women’s) encourages first time </li></ul>riders, new commuters and active participation in cycling as a lifestyle.<br /><ul><li>Fashion items reinforce the idea that cycling is enjoyable, safe </li></ul>& gender neutral.<br /><ul><li>Fashion items may be at a lower price point that can increase overall & </li></ul>off-season winter sales. <br />
  22. 22. New Advances for Fall/Winter 2010: <br />Variety of natural (‘tweed’ wool, ethically produced cotton) fibers, new performance <br />fabrics (DWR, sweat wicking, reflective). Cycling specific anatomical design. <br />Feminine technical Jackets!<br />
  23. 23. Contact:<br />info@nonavarnado.com<br />twitter.com/nonavarnado<br />Facebook.com/xNonaVarnado<br />