What's Next In An On Demand World

VALLEY What‘s next in an on demand world?

A PRESENTATION BY BERTRAM GUGEL 2

Let‘s take a closer look at the TURBULEN T market of online videos. 3

ONCE UPON A TIME... August 1998, 15.000 Views/Day 4

THE NEW STAR PARADIGM. > 25 Mio users/month A 13 year old YOUTUBE star... ...is generating more clicks than the BILD.de video content.

NewTeeVee Live ... Google / YouTube Cisco Comcast Adobe Netﬂix CBS ... meet the incrumbents. 6

May I introduce? XBox Live The XBox is an entertainment device. We see nothing but opportunity there.

A big bite into telco‘s BUSINESS 8

WHAT‘S MORE 10

XBox turns audiences Technische Hilfestellung Optimierung Frontend Ausspielen Transcoding Thumbnail into a community. Batch- Upload Metadaten- CDN- Übergabe INNOVATIONS Playlist Server IT Export Player Seeding CMS Plattform Anbindung DISTRIBUTION CONSULTING SEO Archiv Traﬃc Shaping Format- User entwicklung Tracking CONTENT Peak Management Rechte Produktion Indizierung 11

WHY DOES IT MATTER? Actually there are 118 Million reasons! 12

The fight for the living room! Internet Links Portables TV Roku, TV, Vudu, ... iPod, Zune HD, A Sony, LG, Panasonic PC Player Hardware Corps. Startups Apple, Microsoft, Asus WD, LaCie, ... Boxee, Plex, XMBC, ... DVRs 3rd Gen Consoles Blu-Ray Player TiVo, CE-Manufaturer 110m Units sold Sony, LG, Panasonic

Internet enabled TV-Sets! In 2010 most sold TVs will be internet enabled! 14

BOXES ARE A DEADEND 15

Meet the new paradigm 16

TV as a Service: TV Everywhere Pay once watch everywhere 17

A NEW E N G A G E M E N T PARADIGM. Video entertainment moves closer to the consumer. 3m 50 cm 10 cm 18

Netflix‘s four steps to world domination Wi-fi is a < $10 component. Wi-fi will be in any consumer electronic device shortly Netflix is the killer app for broadband. Netflix will be on any wi-fi device. Reach

JUST SOME BACKGROUND ON Wi Fi. ‣319m chipsets sold in 2008 +42% Y/Y ‣862m installed base 20

Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere. 21

ADOBE is pushing its platform! Open Screen Project Open Source Media Framework Open Video Player The who is who of the mobile, video and IT industry are on board. 22

...VIDEO IS BIG 23

...VIDEO IS BIG. BUT: YOUTUBE IS BIGGER. • #2 site in global Minutes • 40 % of all US Video Streams in Dec 2008 • 20h of video content are being uploaded every minute! • 17 billion search queries/month (2nd largest search engine WW) • 1 billion viewed videos/day VIDEO • 445 million unique viewers in Sep 2009 (WW) 3 Minuten 1 Video 1 Ad Impression 24

JUST three more words on YouTube. personalized Channels + 1080p

= TV 2.0

Who‘s the TV Station here? 1 * 3,7 = 3,7 Billion Views/Day minutes per view Billion min watched per Day 72 * 200 * 24% = 3,5 million German TV minutes a day market share Billion min Viewer watched per Day

= 2.0 8,7bn Views 6,8bn Views 1,3bn Views 1bn Views The top ﬁve labels control 65% of all of the views of the YouTube’s top 50. http://www.tubemogul.com/blog/2009/09/on-youtube-its-the-music-labels-and-then-everyone-else/

Traffic is becoming a commodity! „ With YouTube’s help, Google is now responsible for at least 6 percent of the internet’s traﬃc, and likely more — and may not be paying an ISP at all to serve up all that content and attached ads. “ http://www.wired.com/epicenter/2009/10/youtube-bandwidth/

WHAT ABOUT CONTENT? 30

Best practice: DEMAND MEDIA  421,255,914 Video views  55 million unique users  261,179 Rating  3 Billion social media  300,854 Comments interactions  138,951 Videos  1 Billion cummulative video streams  442,014 Subscribers $17 million a year to writers, editors, and video producers

P2P ... 32 ... is dying.

THE USER get‘s it anyway! ✘ ✓ ✓ ✓ ✓ ✓ ✘ ✓ ✓ ✓ Kino.de Charts Kino.to Movies KW 43 KW 43

IN CASE I FORGOT ... 34

LIVE  U2 10m live viewers  Obama  8,6m simultaneous viewers on election  5,6m watched the inauguration  Michael Jackson 2m simultaneous viewers  Oprah 0,5m simultaneous viewers

THANK YOU. Contact Bertram Gugel gugelproductions.de/blog/ M: +49 179 22 1 77 63 info@gugelproductions.de

What's Next In An On Demand World

by Bertram Gugel on Nov 29, 2009

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What’s Next In An On Demand World — Presentation Transcript