XBox turns audiences
into a community. Batch-
Server IT Export
Rechte Produktion Indizierung
WHY DOES IT MATTER?
Actually there are 118 Million reasons!
The fight for the living room!
Internet Links Portables TV
Roku, TV, Vudu, ... iPod, Zune HD, A Sony, LG, Panasonic
PC Player Hardware Corps. Startups
Apple, Microsoft, Asus WD, LaCie, ... Boxee, Plex, XMBC, ...
DVRs 3rd Gen Consoles Blu-Ray Player
TiVo, CE-Manufaturer 110m Units sold Sony, LG, Panasonic
Internet enabled TV-Sets!
In 2010 most sold TVs will be internet enabled!
TV as a Service: TV Everywhere
Pay once watch everywhere 17
A NEW E N G A G E M E N T PARADIGM.
Video entertainment moves closer to the consumer.
Netﬂix‘s four steps to world domination
Wi-ﬁ is a < $10 component.
Wi-ﬁ will be in any consumer electronic device shortly
Netﬂix is the killer app for broadband.
Netﬂix will be on any wi-ﬁ device. Reach
JUST SOME BACKGROUND ON Wi Fi.
‣319m chipsets sold
in 2008 +42% Y/Y
‣862m installed base
Enable consumers to engage
with rich Internet
across any device, anywhere.
ADOBE is pushing its platform!
Open Screen Project
Open Source Media Framework
Open Video Player
The who is who of the mobile, video and IT industry are on board.
...VIDEO IS BIG.
BUT: YOUTUBE IS BIGGER.
• #2 site in global Minutes
• 40 % of all US Video Streams in Dec 2008
• 20h of video content are being uploaded every
• 17 billion search queries/month (2nd largest
search engine WW)
• 1 billion viewed videos/day
• 445 million unique viewers in Sep 2009 (WW)
1 Ad Impression
JUST three more words on YouTube.
Who‘s the TV Station here?
1 * 3,7 = 3,7
Billion Views/Day minutes per view Billion min
72 * 200 * 24% = 3,5
million German TV minutes a day market share Billion min
Viewer watched per
8,7bn Views 6,8bn Views 1,3bn Views 1bn Views
The top ﬁve labels control 65% of all of the views of the YouTube’s top 50.
Traffic is becoming a commodity!
„ With YouTube’s help, Google is now responsible for at least 6 percent of
the internet’s traﬃc, and likely more — and may not be paying an ISP at
all to serve up all that content and attached ads. “
Best practice: DEMAND MEDIA
421,255,914 Video views 55 million unique users
261,179 Rating 3 Billion social media
300,854 Comments interactions
138,951 Videos 1 Billion cummulative video
$17 million a year to writers, editors, and