What's Next In An On Demand World
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What's Next In An On Demand World

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My Presentation @videocamp in Essen (Germany). Presented some random video trends and insights on the video industry.

My Presentation @videocamp in Essen (Germany). Presented some random video trends and insights on the video industry.

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  • 1. VALLEY What‘s next in an on demand world?
  • 2. A PRESENTATION BY BERTRAM GUGEL 2
  • 3. Let‘s take a closer look at the TURBULEN T market of online videos. 3
  • 4. ONCE UPON A TIME... August 1998, 15.000 Views/Day 4
  • 5. THE NEW STAR PARADIGM. > 25 Mio users/month A 13 year old YOUTUBE star... ...is generating more clicks than the BILD.de video content.
  • 6. NewTeeVee Live ... Google / YouTube Cisco Comcast Adobe Netflix CBS ... meet the incrumbents. 6
  • 7. May I introduce? XBox Live The XBox is an entertainment device. We see nothing but opportunity there.
  • 8. A big bite into telco‘s BUSINESS 8
  • 9. 9
  • 10. WHAT‘S MORE 10
  • 11. XBox turns audiences Technische Hilfestellung Optimierung Frontend Ausspielen Transcoding Thumbnail into a community. Batch- Upload Metadaten- CDN- Übergabe INNOVATIONS Playlist Server IT Export Player Seeding CMS Plattform Anbindung DISTRIBUTION CONSULTING SEO Archiv Traffic Shaping Format- User entwicklung Tracking CONTENT Peak Management Rechte Produktion Indizierung 11
  • 12. WHY DOES IT MATTER? Actually there are 118 Million reasons! 12
  • 13. The fight for the living room! Internet Links Portables TV Roku, TV, Vudu, ... iPod, Zune HD, A Sony, LG, Panasonic PC Player Hardware Corps. Startups Apple, Microsoft, Asus WD, LaCie, ... Boxee, Plex, XMBC, ... DVRs 3rd Gen Consoles Blu-Ray Player TiVo, CE-Manufaturer 110m Units sold Sony, LG, Panasonic
  • 14. Internet enabled TV-Sets! In 2010 most sold TVs will be internet enabled! 14
  • 15. BOXES ARE A DEADEND 15
  • 16. Meet the new paradigm 16
  • 17. TV as a Service: TV Everywhere Pay once watch everywhere 17
  • 18. A NEW E N G A G E M E N T PARADIGM. Video entertainment moves closer to the consumer. 3m 50 cm 10 cm 18
  • 19. Netflix‘s four steps to world domination Wi-fi is a < $10 component. Wi-fi will be in any consumer electronic device shortly Netflix is the killer app for broadband. Netflix will be on any wi-fi device. Reach
  • 20. JUST SOME BACKGROUND ON Wi Fi. ‣319m chipsets sold in 2008 +42% Y/Y ‣862m installed base 20
  • 21. Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere. 21
  • 22. ADOBE is pushing its platform! Open Screen Project Open Source Media Framework Open Video Player The who is who of the mobile, video and IT industry are on board. 22
  • 23. ...VIDEO IS BIG 23
  • 24. ...VIDEO IS BIG. BUT: YOUTUBE IS BIGGER. • #2 site in global Minutes • 40 % of all US Video Streams in Dec 2008 • 20h of video content are being uploaded every minute! • 17 billion search queries/month (2nd largest search engine WW) • 1 billion viewed videos/day VIDEO • 445 million unique viewers in Sep 2009 (WW) 3 Minuten 1 Video 1 Ad Impression 24
  • 25. JUST three more words on YouTube. personalized Channels + 1080p
  • 26. = TV 2.0
  • 27. Who‘s the TV Station here? 1 * 3,7 = 3,7 Billion Views/Day minutes per view Billion min watched per Day 72 * 200 * 24% = 3,5 million German TV minutes a day market share Billion min Viewer watched per Day
  • 28. = 2.0 8,7bn Views 6,8bn Views 1,3bn Views 1bn Views The top five labels control 65% of all of the views of the YouTube’s top 50. http://www.tubemogul.com/blog/2009/09/on-youtube-its-the-music-labels-and-then-everyone-else/
  • 29. Traffic is becoming a commodity! „ With YouTube’s help, Google is now responsible for at least 6 percent of the internet’s traffic, and likely more — and may not be paying an ISP at all to serve up all that content and attached ads. “ http://www.wired.com/epicenter/2009/10/youtube-bandwidth/
  • 30. WHAT ABOUT CONTENT? 30
  • 31. Best practice: DEMAND MEDIA  421,255,914 Video views  55 million unique users  261,179 Rating  3 Billion social media  300,854 Comments interactions  138,951 Videos  1 Billion cummulative video streams  442,014 Subscribers $17 million a year to writers, editors, and video producers
  • 32. P2P ... 32 ... is dying.
  • 33. THE USER get‘s it anyway! ✘ ✓ ✓ ✓ ✓ ✓ ✘ ✓ ✓ ✓ Kino.de Charts Kino.to Movies KW 43 KW 43
  • 34. IN CASE I FORGOT ... 34
  • 35. LIVE
  • 36. LIVE  U2 10m live viewers  Obama  8,6m simultaneous viewers on election  5,6m watched the inauguration  Michael Jackson 2m simultaneous viewers  Oprah 0,5m simultaneous viewers
  • 37. THANK YOU. Contact Bertram Gugel gugelproductions.de/blog/ M: +49 179 22 1 77 63 info@gugelproductions.de