What's next for TV?

Whats next?Hybrides-Sozial-Multiscreen- Search-OnDemand-Video- App-Linear-Plattform-TV

EINE PRÄSENTATION VON BERTRAM GUGEL 2

Die Zukunft des Fernsehens? 3

Nein,die Gegenwart! 4

We tend to overestimate the eﬀect of a technology in the short run andunderestimate the eﬀect in the long run. – Roy Amara 5

Wo stehen wir heute? 6

NEUER ZUGANG 7

Gebt uns was wir wollen! 8

TV ist ein on demand Medium 87% der Nutzer sehen TV-Inhalte on demand 13% livehttp://downloads.bbc.co.uk/mediacentre/iplayer/iplayer_performance_monthly_0911.pdf 9

Problem für die lineare Übertragung. +27min -35minNielsen: THE CROSS- PLATFORM REPORT QUARTER 1, 2011 10

Disaggregation Choices go from ﬁnite to inﬁnite. Navigation goes from sequential to random access. And audiences choose content by the item far more than by the collection. We’ve gone from the packaged and channelized to the unbound and itemized. Autonomous albums are fragmented into songs; series into clips; – Ben Elowitz, CEO Wetpainthttp://netzwertig.com/2010/07/15/spotify-gruender-daniel-ek-die-mp3-datei-ist-zur-url-geworden/ 11

Das ganze Netz auf Zuruf 12

Apps steuern den Fernseher 13

AirPlay öﬀnet ein neues Universum 14

Suche zerstückelt das Programm 15

„The central challenge to the folks running the traditional aspects of content businesses is that their business models are based on moving the containers around. No containers means no business model. Chaos.“ Brady Gilchrist http://www.slideshare.net/Bradygilchrist/the-death-of-tv 16

NEUER KONTEXT

Unendliche Auswahl ...

Foto: lowjumpingfrog | http://www.ﬂickr.com/photos/jenorton/5647856557/ CC-BY 19

YouTube plus Hangouts

Watch with Friends, anyone? 21

Unterhalte mich 30 Minuten. 22

Freunde gestalten das Programm Tweek.TV SocialGuide.com 23

Personalisierung durch ... Likes/Sharing Tweets Checkins Verhalten

TV liebt Twitter ... 25

Twitter als EKG des Programms 26

Interaktion mit TV-Inhalten 3m 50cm Interaktives TV 10cm 27

Smartphones fördern Interaktion ... 56 % 14% 40 % 86% 37 % Texting Social Networking 33 % Browsing Mobile Apps Parallele Smartphone Nutzung während des Fernsehens No Usage Mobile Internet usagehttp://www.engadget.com/2011/01/29/study-shocker-mobile-users-piddle-around-on-the-internet-while 28

NEUE INHALTE

Whats going to kill movies and TV is whats already killing them: better ways to entertain people. – Paul Graham, Y-Combinatorhttp://ycombinator.com/rfs9.html 30

Welten prallen aufeinander ... >1h Dokumentationen 31

Neue Vertriebsmodelle ... 170.000 downloads für $4,99 32

Neue Studios und Produzenten ... 3.000.000.000 Views/Month

... mit originären Inhalten! Mortal Kombat: Legacy @ Machinima

= Cable 2.0

++ $100M für Inhalte+ Live streaming= Enabler 36

Neue Verwertungsfenster ... Restricting access to content is a bad business model in the age of a global network that costs practically nothing to distribute on. – Fred Wilson, Union Square Ventureshttp://www.avc.com/a_vc/2012/01/scarcity-is-a-shitty-business-model.html 37

Chance zum Direktvertrieb! $1 Mio in 12 Tagen!https://buy.louisck.net/news 38

NEUE ANBIETER

670 Mio TV CHF 40

Amazon/Hulu/Netﬂix 41

Das Spiel beginnt in UK vs. 42

Kampf um online Inhalte Sony Pictures All3Media Warner Bros. BBC Worldwide Entertainment One CBS vs. Studio Canal Channel 4’s 4oD Disney Disney Lionsgate ITV, Lionsgate UK Momentum MGM ITV Miramax BBC Worldwide Momentum Pictures NBCUniversal Paramount Sony Pictures Twentieth Century Fox Viacom £4.99 £5.99 43

Netﬂix & Hulu produzieren Inhalte! Netﬂix – Lilyhammer

Facebook 45

= Guide

Facebook als TV Guide 2.0 „We’ve talked to broadcasters about putting their whole EPG as events on Facebook, and letting people RSVP to them to get a reminder.“ Christian Hernandez Gallardo – Head of International Business Development Facebookhttp://blog.mipworld.com/2011/04/liveblog-facebook-on-engaging-passionate-fans/ 47

= Plattform

Facebook als Medienplattform „Facebook would stream Vevos music videos and the two companies would sell ads and share in the proﬁts, the sources said.“http://news.cnet.com/8301-31001_3-57362453-261/facebook-in-talks-to-replace-youtube-as-vevos-host/ 49

Microsoft/Sony 50

Darf ich vorstellen? XBox Live The XBox is an entertainment device. We see nothing but opportunity there.

HD Inhalte über das INTERNET 30 Std Video pro Monat! 52

Google/Apple 53

“Google is in the very, very early phases of adding consumer products to our portfolio. [...] The media industry didn’t see us as that. They saw us a search company.” – Andy Rubin SVP Mobile @Googlehttp://allthingsd.com/20111019/google-music-store-with-a-twist-coming-soon-says-android-boss/ 54

Überarbeitetes Google TV

One more thing ... ? I ﬁnally cracked it. – Steve Jobs 56

What‘s next? 57

Connect the dots ... NEUER ZUGANG ANBIETER INHALTE NEUER KONTEXT NACHFRAGE 58

Vielen Dank!KontaktBertram GugelM: +49 179 22 1 77 63bertram.gugel@gmail.comwww.gugelproductions.de@digitalerﬁlm

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What's next for TV?

by Bertram Gugel on Jan 26, 2012

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What’s next for TV? — Presentation Transcript