What's next for TV?

  • 1,509 views
Uploaded on

Meine Präsentation zu den Trends an der Schnittselle von TV und Internet auf dem Media Future Day des TPC am 26.01.2012. http://www.tpcag.ch/de/news/wegweisender-media-future-day-2012.html

Meine Präsentation zu den Trends an der Schnittselle von TV und Internet auf dem Media Future Day des TPC am 26.01.2012. http://www.tpcag.ch/de/news/wegweisender-media-future-day-2012.html

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,509
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
34
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Whats next?Hybrides-Sozial-Multiscreen- Search-OnDemand-Video- App-Linear-Plattform-TV
  • 2. EINE PRÄSENTATION VON BERTRAM GUGEL 2
  • 3. Die Zukunft des Fernsehens? 3
  • 4. Nein,die Gegenwart! 4
  • 5. We tend to overestimate the effect of a technology in the short run andunderestimate the effect in the long run. – Roy Amara 5
  • 6. Wo stehen wir heute? 6
  • 7. NEUER ZUGANG 7
  • 8. Gebt uns was wir wollen! 8
  • 9. TV ist ein on demand Medium 87% der Nutzer sehen TV-Inhalte on demand 13% livehttp://downloads.bbc.co.uk/mediacentre/iplayer/iplayer_performance_monthly_0911.pdf 9
  • 10. Problem für die lineare Übertragung. +27min -35minNielsen: THE CROSS- PLATFORM REPORT QUARTER 1, 2011 10
  • 11. Disaggregation Choices go from finite to infinite. Navigation goes from sequential to random access. And audiences choose content by the item far more than by the collection. We’ve gone from the packaged and channelized to the unbound and itemized. Autonomous albums are fragmented into songs; series into clips; – Ben Elowitz, CEO Wetpainthttp://netzwertig.com/2010/07/15/spotify-gruender-daniel-ek-die-mp3-datei-ist-zur-url-geworden/ 11
  • 12. Das ganze Netz auf Zuruf 12
  • 13. Apps steuern den Fernseher 13
  • 14. AirPlay öffnet ein neues Universum 14
  • 15. Suche zerstückelt das Programm 15
  • 16. „The central challenge to the folks running the traditional aspects of content businesses is that their business models are based on moving the containers around. No containers means no business model. Chaos.“ Brady Gilchrist http://www.slideshare.net/Bradygilchrist/the-death-of-tv 16
  • 17. NEUER KONTEXT
  • 18. Unendliche Auswahl ...
  • 19. Foto: lowjumpingfrog | http://www.flickr.com/photos/jenorton/5647856557/ CC-BY 19
  • 20. YouTube plus Hangouts
  • 21. Watch with Friends, anyone? 21
  • 22. Unterhalte mich 30 Minuten. 22
  • 23. Freunde gestalten das Programm Tweek.TV SocialGuide.com 23
  • 24. Personalisierung durch ... Likes/Sharing Tweets Checkins Verhalten
  • 25. TV liebt Twitter ... 25
  • 26. Twitter als EKG des Programms 26
  • 27. Interaktion mit TV-Inhalten 3m 50cm Interaktives TV 10cm 27
  • 28. Smartphones fördern Interaktion ... 56 % 14% 40 % 86% 37 % Texting Social Networking 33 % Browsing Mobile Apps Parallele Smartphone Nutzung während des Fernsehens No Usage Mobile Internet usagehttp://www.engadget.com/2011/01/29/study-shocker-mobile-users-piddle-around-on-the-internet-while 28
  • 29. NEUE INHALTE
  • 30. Whats going to kill movies and TV is whats already killing them: better ways to entertain people. – Paul Graham, Y-Combinatorhttp://ycombinator.com/rfs9.html 30
  • 31. Welten prallen aufeinander ... >1h Dokumentationen 31
  • 32. Neue Vertriebsmodelle ... 170.000 downloads für $4,99 32
  • 33. Neue Studios und Produzenten ... 3.000.000.000 Views/Month
  • 34. ... mit originären Inhalten! Mortal Kombat: Legacy @ Machinima
  • 35. = Cable 2.0
  • 36. ++ $100M für Inhalte+ Live streaming= Enabler 36
  • 37. Neue Verwertungsfenster ... Restricting access to content is a bad business model in the age of a global network that costs practically nothing to distribute on. – Fred Wilson, Union Square Ventureshttp://www.avc.com/a_vc/2012/01/scarcity-is-a-shitty-business-model.html 37
  • 38. Chance zum Direktvertrieb! $1 Mio in 12 Tagen!https://buy.louisck.net/news 38
  • 39. NEUE ANBIETER
  • 40. 670 Mio TV CHF 40
  • 41. Amazon/Hulu/Netflix 41
  • 42. Das Spiel beginnt in UK vs. 42
  • 43. Kampf um online Inhalte Sony Pictures All3Media Warner Bros. BBC Worldwide Entertainment One CBS vs. Studio Canal Channel 4’s 4oD Disney Disney Lionsgate ITV, Lionsgate UK Momentum MGM ITV Miramax BBC Worldwide Momentum Pictures NBCUniversal Paramount Sony Pictures Twentieth Century Fox Viacom £4.99 £5.99 43
  • 44. Netflix & Hulu produzieren Inhalte! Netflix – Lilyhammer
  • 45. Facebook 45
  • 46. = Guide
  • 47. Facebook als TV Guide 2.0 „We’ve talked to broadcasters about putting their whole EPG as events on Facebook, and letting people RSVP to them to get a reminder.“ Christian Hernandez Gallardo – Head of International Business Development Facebookhttp://blog.mipworld.com/2011/04/liveblog-facebook-on-engaging-passionate-fans/ 47
  • 48. = Plattform
  • 49. Facebook als Medienplattform „Facebook would stream Vevos music videos and the two companies would sell ads and share in the profits, the sources said.“http://news.cnet.com/8301-31001_3-57362453-261/facebook-in-talks-to-replace-youtube-as-vevos-host/ 49
  • 50. Microsoft/Sony 50
  • 51. Darf ich vorstellen? XBox Live The XBox is an entertainment device. We see nothing but opportunity there.
  • 52. HD Inhalte über das INTERNET 30 Std Video pro Monat! 52
  • 53. Google/Apple 53
  • 54. “Google is in the very, very early phases of adding consumer products to our portfolio. [...] The media industry didn’t see us as that. They saw us a search company.” – Andy Rubin SVP Mobile @Googlehttp://allthingsd.com/20111019/google-music-store-with-a-twist-coming-soon-says-android-boss/ 54
  • 55. Überarbeitetes Google TV
  • 56. One more thing ... ? I finally cracked it. – Steve Jobs 56
  • 57. What‘s next? 57
  • 58. Connect the dots ... NEUER ZUGANG ANBIETER INHALTE NEUER KONTEXT NACHFRAGE 58
  • 59. Vielen Dank!KontaktBertram GugelM: +49 179 22 1 77 63bertram.gugel@gmail.comwww.gugelproductions.de@digitalerfilm