Introduction To Video On The Net
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Introduction To Video On The Net

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What‘s behind the rapid growth of the last years? Short introduction to the events that took place in the last years.

What‘s behind the rapid growth of the last years? Short introduction to the events that took place in the last years.

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Introduction To Video On The Net Introduction To Video On The Net Presentation Transcript

  • INTRODUCTION TO What‘s behind the rapid growth of the last years? VIDEO ON THE NET
  • GOT IT?
  • MARKET OVERVIEW OPEN ACCESS Hulu Metacafe Rocketboom YouTube MyVideo EQAL Joost ZDF PRO CBS iTunes UGC Netflix Amazon 4 Maxdome RTL Now IPTV TV WALLED GARDEN TV WEB CONTENT
  • ...VIDEO IS BIG 5
  • ...VIDEO IS BIG. BUT: YOUTUBE IS BIGGER. • #2 site in global Minutes • 40 % of all US Video Streams in Dec 2008 • 20h of video content are being uploaded every minute! • 17 billion search queries/month (2nd largest search engine WW) • 1 billion viewed videos/day VIDEO • 445 million unique viewers in Sep 2009 (WW) 3 Minuten 1 Video 1 Ad Impression 6
  • Who‘s the TV Station here? 1 * 3,7 = 3,7 Billion Views/Day minutes per view Billion min watched per Day 72 * 200 * 24% = 3,5 million German TV minutes a day market share Billion min Viewer watched per Day
  • WHY YouTube? Google Lazy Sunday  Flash?  Sharing?  User Upload?  Saturday Night Live?
  • = 2.0 8,7bn Views 6,8bn Views 1,3bn Views 1bn Views The top five labels control 65% of all of the views of the YouTube’s top 50. http://www.tubemogul.com/blog/2009/09/on-youtube-its-the-music-labels-and-then-everyone-else/
  • YouTube‘s got talent! 10
  • YouTube‘s got news! 83m Views 9,9m Views 253m Views 11
  • ALL BASES COVERED 12
  • Web-TV CONTENT
  • WEB-TV IS EVERYWHERE ... 85% of all Americans viewed an online video 588 minutes of video / Month = 10 hours of video 154 Videos per Viewer Every mayor online portal has a WebTV offering http://www.comscore.com/Press_Events/Press_Releases/2009/10/ TV_Season_Premieres_Spur_Continued_Gains_in_Online_Video_Viewing_as_September_Attracts_Record_Viewership
  • POSTERCHILD: Rocketboom 700 views/day „The Rise of the Video Blog“ Distribution deal with Sony Pictures TV Rolling Stone 1 Video format 250.000 views/day 1 page 100.000 views/day Werbung, Sponsoring $80.000 in advertising 12 Video formats 4 Video formats 1 page 12 pages AppleTV, TiVo, PS3, PSP, ... 2004 2006 2008 15
  • WEB STUDIOS
  • Best practice: DEMAND MEDIA  421,255,914 Video views  55 million unique users  261,179 Rating  3 Billion social media  300,854 Comments interactions  138,951 Videos  1 Billion cummulative video streams  442,014 Subscribers $17 million a year to writers, editors, and video producers
  • WEBISODES 8,8 M Views 130 M Views 3,8 M Views 7,4 M Views = No Partner – no reach! 75k Views
  • Web
  • AN EVIL PLOT TO DESTROY TV (The World)  NBC & News. Corp JV  583m Views in Sept. 09 by 39m Unique Viewers 20  423m Views on YouTube  Syndication to AOL, Yahoo!, MSN, MySpace, Comcast, ...
  • TV STATION 2.0  Google AdSense+Video  „multimillion-dollar- budgeted cartoon series“  50 Episodes  Distribution through Google AdSense, YouTube and Widgets  Sponsored by Burger King
  • Cable Co
  • VoD 23
  • VoD with a twist 10M Subscribers 24
  • Internet enabled TV-Sets! In 2010 most sold TVs will be internet enabled! 25
  • BOX plays 26
  • Other
  • MOBILE ‣ reaches 92% of US online users ‣ >300 partners ‣ 360% growth in video views year/year 28
  • P2P 29 ... is dying.
  • THE USER get‘s it anyway! ✘ ✓ ✓ ✓ ✓ ✓ ✘ ✓ ✓ ✓ Kino.de Charts Kino.to Movies KW 43 KW 43
  • LIVE
  • LIVE  U2 10m live viewers  Obama  8,6m simultaneous viewers on election  5,6m watched the inauguration  Michael Jackson 2m simultaneous viewers  Oprah 0,5m simultaneous viewers