EINFÜHRUNG IN VIDEO
    BERTRAM GUGEL




                      1
GOT IT?
OPEN ACCESS
MARKET OVERVIEW


             Hulu                           Metacafe

                          Rocketboom
 ...
...VIDEO IS BIG.




                   5
...VIDEO IS BIG.


BUT: YOUTUBE IS BIGGER.

                     • 40 % of all US Video Streams in Dec 2008

             ...
YouTube‘s got talent!




                        7
YouTube‘s got news!



   74m Views   5,6m Views   116m Views
                                8
Web-TV
  CONTENT
WEB-TV IS EVERYWHERE ...



     78 % of all Americans viewed an online video


     309 minutes of video / Month


     9...
POSTERCHILD: Rocketboom




 700 views/day                                   Distribution deal with Sony Pictures TV
     ...
WEB STUDIOS
WEBISODES

  8,8 M Views       130 M Views




                    7,4 M Views
  3,8 M Views



                = No Partn...
Web
AN EVIL PLOT TO DESTROY TV (The World)




                                     15
! NBC & News.Corp JV
! 272m Views on Yo...
TV STATION 2.0
 Google AdSense+Video
 „multimillion-dollar-
  budgeted cartoon series“
 50 Episodes
 Distribution thro...
Cable Co
VoD




      18
VoD with a twist




              10M Subscribers

                                19
BOX plays




            20
Other
MOBILE

         ‣ reaches 92% of US online users
         ‣ >300 partners
         ‣ 360% growth in video views year/year...
P2P




      23
LIVE
Einführung In Video
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Einführung In Video

  1. 1. EINFÜHRUNG IN VIDEO BERTRAM GUGEL 1
  2. 2. GOT IT?
  3. 3. OPEN ACCESS MARKET OVERVIEW Hulu Metacafe Rocketboom YouTube MyVideo EQAL Joost ZDF CBS PRO iTunes UGC Netflix Amazon 4 Maxdome RTL Now IPTV TV WALLED GARDEN WEB CONTENT TV
  4. 4. ...VIDEO IS BIG. 5
  5. 5. ...VIDEO IS BIG. BUT: YOUTUBE IS BIGGER. • 40 % of all US Video Streams in Dec 2008 • 13h of video content are being uploaded every minute! • 5,9 billion viewed videos/month (US) • 300 million unique viewers in Dec 2008 (WW) VIDEO 3 Minuten 1 Video 1 Ad Impression 6
  6. 6. YouTube‘s got talent! 7
  7. 7. YouTube‘s got news! 74m Views 5,6m Views 116m Views 8
  8. 8. Web-TV CONTENT
  9. 9. WEB-TV IS EVERYWHERE ... 78 % of all Americans viewed an online video 309 minutes of video / Month 95 Videos per Viewer Every mayor online portal has a WebTV offering
  10. 10. POSTERCHILD: Rocketboom 700 views/day Distribution deal with Sony Pictures TV „The Rise of the Video Blog“ Rolling Stone 250.000 views/day 1 Video format 100.000 views/day 1 page Werbung, Sponsoring $80.000 in advertising 12 Video formats 4 Video formats 12 pages 1 page AppleTV, TiVo, PS3, PSP, ... 2004 2006 2008 11
  11. 11. WEB STUDIOS
  12. 12. WEBISODES 8,8 M Views 130 M Views 7,4 M Views 3,8 M Views = No Partner – no reach! 75k Views
  13. 13. Web
  14. 14. AN EVIL PLOT TO DESTROY TV (The World) 15 ! NBC & News.Corp JV ! 272m Views on YouTube ! Syndication to AOL, Yahoo!, MSN, MySpace, Comcast, ...
  15. 15. TV STATION 2.0  Google AdSense+Video  „multimillion-dollar- budgeted cartoon series“  50 Episodes  Distribution through Google AdSense, YouTube and Widgets  Sponsored by Burger King
  16. 16. Cable Co
  17. 17. VoD 18
  18. 18. VoD with a twist 10M Subscribers 19
  19. 19. BOX plays 20
  20. 20. Other
  21. 21. MOBILE ‣ reaches 92% of US online users ‣ >300 partners ‣ 360% growth in video views year/year 22
  22. 22. P2P 23
  23. 23. LIVE
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