Einführung In Video

EINFÜHRUNG IN VIDEO BERTRAM GUGEL 1

GOT IT?

OPEN ACCESS MARKET OVERVIEW Hulu Metacafe Rocketboom YouTube MyVideo EQAL Joost ZDF CBS PRO iTunes UGC Netﬂix Amazon 4 Maxdome RTL Now IPTV TV WALLED GARDEN WEB CONTENT TV

...VIDEO IS BIG. 5

...VIDEO IS BIG. BUT: YOUTUBE IS BIGGER. • 40 % of all US Video Streams in Dec 2008 • 13h of video content are being uploaded every minute! • 5,9 billion viewed videos/month (US) • 300 million unique viewers in Dec 2008 (WW) VIDEO 3 Minuten 1 Video 1 Ad Impression 6

YouTube‘s got talent! 7

YouTube‘s got news! 74m Views 5,6m Views 116m Views 8

Web-TV CONTENT

WEB-TV IS EVERYWHERE ... 78 % of all Americans viewed an online video 309 minutes of video / Month 95 Videos per Viewer Every mayor online portal has a WebTV oﬀering

POSTERCHILD: Rocketboom 700 views/day Distribution deal with Sony Pictures TV „The Rise of the Video Blog“ Rolling Stone 250.000 views/day 1 Video format 100.000 views/day 1 page Werbung, Sponsoring $80.000 in advertising 12 Video formats 4 Video formats 12 pages 1 page AppleTV, TiVo, PS3, PSP, ... 2004 2006 2008 11

WEB STUDIOS

WEBISODES 8,8 M Views 130 M Views 7,4 M Views 3,8 M Views = No Partner – no reach! 75k Views

AN EVIL PLOT TO DESTROY TV (The World) 15 ! NBC & News.Corp JV ! 272m Views on YouTube ! Syndication to AOL, Yahoo!, MSN, MySpace, Comcast, ...

TV STATION 2.0  Google AdSense+Video  „multimillion-dollar- budgeted cartoon series“  50 Episodes  Distribution through Google AdSense, YouTube and Widgets  Sponsored by Burger King

Cable Co

VoD 18

VoD with a twist 10M Subscribers 19

BOX plays 20

MOBILE ‣ reaches 92% of US online users ‣ >300 partners ‣ 360% growth in video views year/year 22

P2P 23

http://evideo.htw-berlin.de	17
http://1381515485.nvmodules.netvibes.com	12
http://evideo.fhtw-berlin.de	1
http://feeds2.feedburner.com	1

Einführung In Video

by Bertram Gugel on May 03, 2009

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Einführung In Video — Presentation Transcript