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Einführung In Video
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Einführung In Video

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  • 1. EINFÜHRUNG IN VIDEO BERTRAM GUGEL 1
  • 2. GOT IT?
  • 3. OPEN ACCESS MARKET OVERVIEW Hulu Metacafe Rocketboom YouTube MyVideo EQAL Joost ZDF CBS PRO iTunes UGC Netflix Amazon 4 Maxdome RTL Now IPTV TV WALLED GARDEN WEB CONTENT TV
  • 4. ...VIDEO IS BIG. 5
  • 5. ...VIDEO IS BIG. BUT: YOUTUBE IS BIGGER. • 40 % of all US Video Streams in Dec 2008 • 13h of video content are being uploaded every minute! • 5,9 billion viewed videos/month (US) • 300 million unique viewers in Dec 2008 (WW) VIDEO 3 Minuten 1 Video 1 Ad Impression 6
  • 6. YouTube‘s got talent! 7
  • 7. YouTube‘s got news! 74m Views 5,6m Views 116m Views 8
  • 8. Web-TV CONTENT
  • 9. WEB-TV IS EVERYWHERE ... 78 % of all Americans viewed an online video 309 minutes of video / Month 95 Videos per Viewer Every mayor online portal has a WebTV offering
  • 10. POSTERCHILD: Rocketboom 700 views/day Distribution deal with Sony Pictures TV „The Rise of the Video Blog“ Rolling Stone 250.000 views/day 1 Video format 100.000 views/day 1 page Werbung, Sponsoring $80.000 in advertising 12 Video formats 4 Video formats 12 pages 1 page AppleTV, TiVo, PS3, PSP, ... 2004 2006 2008 11
  • 11. WEB STUDIOS
  • 12. WEBISODES 8,8 M Views 130 M Views 7,4 M Views 3,8 M Views = No Partner – no reach! 75k Views
  • 13. Web
  • 14. AN EVIL PLOT TO DESTROY TV (The World) 15 ! NBC & News.Corp JV ! 272m Views on YouTube ! Syndication to AOL, Yahoo!, MSN, MySpace, Comcast, ...
  • 15. TV STATION 2.0  Google AdSense+Video  „multimillion-dollar- budgeted cartoon series“  50 Episodes  Distribution through Google AdSense, YouTube and Widgets  Sponsored by Burger King
  • 16. Cable Co
  • 17. VoD 18
  • 18. VoD with a twist 10M Subscribers 19
  • 19. BOX plays 20
  • 20. Other
  • 21. MOBILE ‣ reaches 92% of US online users ‣ >300 partners ‣ 360% growth in video views year/year 22
  • 22. P2P 23
  • 23. LIVE