Insert location nameIntroduction to social mediafor not-for-profits What’s it about and how to get started
Who am I?• Ben Teoh• Content Community  Coordinator at  Connecting Up• Social media, blogs,  online resources, e-  newslet...
Key Learnings• The impact of the NBN• Why social media  matters• Major social media  platforms• The do’s and don’ts of  so...
National Broadband Network (NBN)                                                                            • Higher speed...
Social media stats in Australia• September 2012  •   Facebook: 11.5 million users  •   YouTube: 11 million users  •   Link...
The impact of social media•   Highly connected people•   Highly connected communities•   New media•   Strength in numbers•...
Kony 2012
Alan Jones
Taking it to the ‘crowd’
Collective knowledge
5 ways to think social     Be                  Be           Be                Be             Have    open             welc...
Social media for not-for-profits                                Build                              Community          Conn...
Social media for not-for-profits                    • Find your community                      champions                  ...
Social media for not-for-profits                    • Digital storytelling                    • New ways to engage        ...
Social media for not-for-profits                    • Collaboration                    • Co-creation of solutions     Rall...
Social media for not-for-profits                    • “The biggest                      misconception about   Listen to   ...
Social media for not-for-profits                    • Over 600,000 registered                      NFP’s in Australia     ...
The big twoFacebook      Twitter
Facebook                                Status                               updates             Apps                     ...
Facebook anatomy
Facebook anatomy
Facebook anatomy
Facebook anatomy
Activity: Find a Facebook page
Twitter                                   Status                                  updates             Tweetchats          ...
Twitter anatomy
Activity: Find a Twitter account
Other social media sites                                         YouTube      Google+                Instagram            ...
The do’s and donts of social mediaDo lots of this               Stay away from this• Discover where your         • Feeling...
The do’s and donts of social mediaDo lots of this               Stay away from this• Discover where your         • Feeling...
Building a strategy        S        Specific        M      Measurable        A       Attainable        R        Relevant  ...
Building a strategy                      • What do you want to                        achieve specifically?  S      Specif...
Building a strategy                      • How will you measure                        your goals?  S      Specific  M    ...
Building a strategy                      • Is your goal achievable?                      • Do you have the  S      Specifi...
Building a strategy                      • Is this meaningful for                        your organisation?  S      Specif...
Building a strategy                      • Is the goal time-bound?                      • Is there a due date?  S      Spe...
Activity: Set your goal
The do’s and donts of social mediaDo lots of this               Stay away from this• Discover where your         • Feeling...
What should I share?                          Your          Community      original                         content       ...
What should I share?                             • Content you create                               •   Blogs             ...
What should I share?                             • Content other people                               create related to yo...
What should I share?                           • Facebook                              • Posting as your                  ...
What should I share?                            • Ask questions                            • Involve your community       ...
Looking for more?For more information, contact us atConnecting Up:Visit our websitewww.connectingup.org• Blog• Learning Ce...
Introduction to social media for Not for Profits
Upcoming SlideShare
Loading in...5
×

Introduction to social media for Not for Profits

1,303

Published on

Everyone is talking about social media. Facebook, Twitter and YouTube are just a few of the social platforms out there. How do you know where to start with setting up social media presence for your not-for-profit?

Key learning: -
Understanding the benefits of using social media
Understanding how the NBN will enable improved online community engagement
Key social media tools, what they’re good for and how to use them
The do’s and don’ts of social media
Examples of effective use of social media for not-for-profits
This workshop will be delivered by Ben Teoh from Connecting Up.

This FREE event is targeted at not for profits but all businesses with an ABN and fewer than 200 employees are welcome to attend.

For enquiries please call or email:
Rhys Moult
rmoult@salisbury.sa.gov.au
(08) 8260 8205

Published in: Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,303
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
27
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide
  • Social media: Communication, Collaboration,Connectivity, Community buildingHD Video: Video chat, Video streaming, Live broadcastingEntertainment:Online gaming, High-bandwidth, Music Multi-user: More devices, Home/business networkingVOIP: Audio chat, Lower costs, Better qualitye-Commerce: Online shopping, Online bankingCloud services: Data hosting, Online services, Distributed computing
  • Charity
  • Introduction to social media for Not for Profits

    1. 1. Insert location nameIntroduction to social mediafor not-for-profits What’s it about and how to get started
    2. 2. Who am I?• Ben Teoh• Content Community Coordinator at Connecting Up• Social media, blogs, online resources, e- newsletters, community events• Twitter: @hellobenteoh
    3. 3. Key Learnings• The impact of the NBN• Why social media matters• Major social media platforms• The do’s and don’ts of social media• Examples of NFP’s using social media well
    4. 4. National Broadband Network (NBN) • Higher speed Internet Social media access Cloud services HD Video • Do more online National Broadbande-Commerce Network Entertainment VOIP Multi-user
    5. 5. Social media stats in Australia• September 2012 • Facebook: 11.5 million users • YouTube: 11 million users • LinkedIn: 2.2 million users • Twitter: 2.1 million users• http://www.socialmedianews.com.au
    6. 6. The impact of social media• Highly connected people• Highly connected communities• New media• Strength in numbers• Change in agency/power
    7. 7. Kony 2012
    8. 8. Alan Jones
    9. 9. Taking it to the ‘crowd’
    10. 10. Collective knowledge
    11. 11. 5 ways to think social Be Be Be Be Have open welcoming generous interesting fune.g. Charity Water e.g. WCHF e.g. Wikipedia e.g. TED talks e.g. memes
    12. 12. Social media for not-for-profits Build Community Connect Raise with other awareness NFP’s Social Media for NFPs Listen to Rally what people people are around saying your cause
    13. 13. Social media for not-for-profits • Find your community champions • Create space for conversations Build • Talk to your supporters Community • Reward your advocates
    14. 14. Social media for not-for-profits • Digital storytelling • New ways to engage • Create ‘sharable’ content Raise • Be transparent awareness • Show the impact
    15. 15. Social media for not-for-profits • Collaboration • Co-creation of solutions Rally with other people • Online advocacy people around your cause
    16. 16. Social media for not-for-profits • “The biggest misconception about Listen to Twitter is that you have to tweet to use Twitter” what • Find resources for people yourself • See what feedback are saying people are giving
    17. 17. Social media for not-for-profits • Over 600,000 registered NFP’s in Australia • How do we work Connect together? • Reduce overlap with other • Build on our strengths NFP’s
    18. 18. The big twoFacebook Twitter
    19. 19. Facebook Status updates Apps Likes Facebook Ads Comments Insights Shares
    20. 20. Facebook anatomy
    21. 21. Facebook anatomy
    22. 22. Facebook anatomy
    23. 23. Facebook anatomy
    24. 24. Activity: Find a Facebook page
    25. 25. Twitter Status updates Tweetchats Mentions Twitter Hashtags Replies Favourites Retweets
    26. 26. Twitter anatomy
    27. 27. Activity: Find a Twitter account
    28. 28. Other social media sites YouTube Google+ Instagram LinkedIn Pinterest
    29. 29. The do’s and donts of social mediaDo lots of this Stay away from this• Discover where your • Feeling the need to be community is everywhere• Use each platform • Cross-post across all you differently social media channels• Focus on your cause • Focus on fundraising• Measure the impact social • Move forward without a media is having strategy• Share a mix of content • Just talking about yourself
    30. 30. The do’s and donts of social mediaDo lots of this Stay away from this• Discover where your • Feeling the need to be community is everywhere• Use each platform • Cross-post across all you differently social media channels• Focus on your cause • Focus on fundraising• Measure the impact social • Move forward without a media is having strategy• Share a mix of content • Just talking about yourself
    31. 31. Building a strategy S Specific M Measurable A Attainable R Relevant T Timely
    32. 32. Building a strategy • What do you want to achieve specifically? S Specific M Measurable “Have more people visit A Attainable our websites through social media…” R Relevant T Timely
    33. 33. Building a strategy • How will you measure your goals? S Specific M Measurable “Have more people visit A Attainable our websites through social media by 10%” R Relevant T Timely • Measured through Google Analytics
    34. 34. Building a strategy • Is your goal achievable? • Do you have the S Specific necessary resources? M Measurable • Do you have the A Attainable necessary skills? R Relevant “Do I know how Google T Timely Analytics work? Do I know social media?”
    35. 35. Building a strategy • Is this meaningful for your organisation? S Specific M Measurable “Do I want more visitors A Attainable to my website?” R Relevant T Timely
    36. 36. Building a strategy • Is the goal time-bound? • Is there a due date? S Specific M Measurable “Have more people visit A Attainable our websites through social media by 10% by R Relevant the end of June” T Timely
    37. 37. Activity: Set your goal
    38. 38. The do’s and donts of social mediaDo lots of this Stay away from this• Discover where your • Feeling the need to be community is everywhere• Use each platform • Cross-post across all you differently social media channels• Focus on your cause • Focus on fundraising• Measure the impact social • Move forward without a media is having strategy• Share a mix of content • Just talking about yourself
    39. 39. What should I share? Your Community original content Other Interactions peoples content
    40. 40. What should I share? • Content you create • Blogs • News Your Community original • Videos content • Photos Other Interactions peoples content
    41. 41. What should I share? • Content other people create related to your cause Your • Articles Community original content • Events • Government policy Other Interactions peoples content
    42. 42. What should I share? • Facebook • Posting as your organisation on other Your NFP’s Timeline Community original content • Replying to comments/posts Other peoples • Twitter Interactions content • ReTweets • Talk to others (mentions) • Reply to mentions
    43. 43. What should I share? • Ask questions • Involve your community in your content Community Your original • Facebook content • Off-topic posts/memes Other • Twitter Interactions peoples content • Get involved in community hashtags (e.g. #FF, #charityweds)
    44. 44. Looking for more?For more information, contact us atConnecting Up:Visit our websitewww.connectingup.org• Blog• Learning Centre• Events• Donated and discounted technology for not-for-profitsLike us on Facebookwww.facebook.com/connectingupFollow us on Twitterwww.twitter.com/connectingup
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×