Introduction to social media for Not for Profits
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Introduction to social media for Not for Profits

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Everyone is talking about social media. Facebook, Twitter and YouTube are just a few of the social platforms out there. How do you know where to start with setting up social media presence for your ...

Everyone is talking about social media. Facebook, Twitter and YouTube are just a few of the social platforms out there. How do you know where to start with setting up social media presence for your not-for-profit?

Key learning: -
Understanding the benefits of using social media
Understanding how the NBN will enable improved online community engagement
Key social media tools, what they’re good for and how to use them
The do’s and don’ts of social media
Examples of effective use of social media for not-for-profits
This workshop will be delivered by Ben Teoh from Connecting Up.

This FREE event is targeted at not for profits but all businesses with an ABN and fewer than 200 employees are welcome to attend.

For enquiries please call or email:
Rhys Moult
rmoult@salisbury.sa.gov.au
(08) 8260 8205

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  • Social media: Communication, Collaboration,Connectivity, Community buildingHD Video: Video chat, Video streaming, Live broadcastingEntertainment:Online gaming, High-bandwidth, Music Multi-user: More devices, Home/business networkingVOIP: Audio chat, Lower costs, Better qualitye-Commerce: Online shopping, Online bankingCloud services: Data hosting, Online services, Distributed computing
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Introduction to social media for Not for Profits Introduction to social media for Not for Profits Presentation Transcript

  • Insert location nameIntroduction to social mediafor not-for-profits What’s it about and how to get started
  • Who am I?• Ben Teoh• Content Community Coordinator at Connecting Up• Social media, blogs, online resources, e- newsletters, community events• Twitter: @hellobenteoh
  • Key Learnings• The impact of the NBN• Why social media matters• Major social media platforms• The do’s and don’ts of social media• Examples of NFP’s using social media well View slide
  • National Broadband Network (NBN) • Higher speed Internet Social media access Cloud services HD Video • Do more online National Broadbande-Commerce Network Entertainment VOIP Multi-user View slide
  • Social media stats in Australia• September 2012 • Facebook: 11.5 million users • YouTube: 11 million users • LinkedIn: 2.2 million users • Twitter: 2.1 million users• http://www.socialmedianews.com.au
  • The impact of social media• Highly connected people• Highly connected communities• New media• Strength in numbers• Change in agency/power
  • Kony 2012
  • Alan Jones
  • Taking it to the ‘crowd’
  • Collective knowledge
  • 5 ways to think social Be Be Be Be Have open welcoming generous interesting fune.g. Charity Water e.g. WCHF e.g. Wikipedia e.g. TED talks e.g. memes
  • Social media for not-for-profits Build Community Connect Raise with other awareness NFP’s Social Media for NFPs Listen to Rally what people people are around saying your cause
  • Social media for not-for-profits • Find your community champions • Create space for conversations Build • Talk to your supporters Community • Reward your advocates
  • Social media for not-for-profits • Digital storytelling • New ways to engage • Create ‘sharable’ content Raise • Be transparent awareness • Show the impact
  • Social media for not-for-profits • Collaboration • Co-creation of solutions Rally with other people • Online advocacy people around your cause
  • Social media for not-for-profits • “The biggest misconception about Listen to Twitter is that you have to tweet to use Twitter” what • Find resources for people yourself • See what feedback are saying people are giving
  • Social media for not-for-profits • Over 600,000 registered NFP’s in Australia • How do we work Connect together? • Reduce overlap with other • Build on our strengths NFP’s
  • The big twoFacebook Twitter
  • Facebook Status updates Apps Likes Facebook Ads Comments Insights Shares
  • Facebook anatomy
  • Facebook anatomy
  • Facebook anatomy
  • Facebook anatomy
  • Activity: Find a Facebook page
  • Twitter Status updates Tweetchats Mentions Twitter Hashtags Replies Favourites Retweets
  • Twitter anatomy
  • Activity: Find a Twitter account
  • Other social media sites YouTube Google+ Instagram LinkedIn Pinterest
  • The do’s and donts of social mediaDo lots of this Stay away from this• Discover where your • Feeling the need to be community is everywhere• Use each platform • Cross-post across all you differently social media channels• Focus on your cause • Focus on fundraising• Measure the impact social • Move forward without a media is having strategy• Share a mix of content • Just talking about yourself
  • The do’s and donts of social mediaDo lots of this Stay away from this• Discover where your • Feeling the need to be community is everywhere• Use each platform • Cross-post across all you differently social media channels• Focus on your cause • Focus on fundraising• Measure the impact social • Move forward without a media is having strategy• Share a mix of content • Just talking about yourself
  • Building a strategy S Specific M Measurable A Attainable R Relevant T Timely
  • Building a strategy • What do you want to achieve specifically? S Specific M Measurable “Have more people visit A Attainable our websites through social media…” R Relevant T Timely
  • Building a strategy • How will you measure your goals? S Specific M Measurable “Have more people visit A Attainable our websites through social media by 10%” R Relevant T Timely • Measured through Google Analytics
  • Building a strategy • Is your goal achievable? • Do you have the S Specific necessary resources? M Measurable • Do you have the A Attainable necessary skills? R Relevant “Do I know how Google T Timely Analytics work? Do I know social media?”
  • Building a strategy • Is this meaningful for your organisation? S Specific M Measurable “Do I want more visitors A Attainable to my website?” R Relevant T Timely
  • Building a strategy • Is the goal time-bound? • Is there a due date? S Specific M Measurable “Have more people visit A Attainable our websites through social media by 10% by R Relevant the end of June” T Timely
  • Activity: Set your goal
  • The do’s and donts of social mediaDo lots of this Stay away from this• Discover where your • Feeling the need to be community is everywhere• Use each platform • Cross-post across all you differently social media channels• Focus on your cause • Focus on fundraising• Measure the impact social • Move forward without a media is having strategy• Share a mix of content • Just talking about yourself
  • What should I share? Your Community original content Other Interactions peoples content
  • What should I share? • Content you create • Blogs • News Your Community original • Videos content • Photos Other Interactions peoples content
  • What should I share? • Content other people create related to your cause Your • Articles Community original content • Events • Government policy Other Interactions peoples content
  • What should I share? • Facebook • Posting as your organisation on other Your NFP’s Timeline Community original content • Replying to comments/posts Other peoples • Twitter Interactions content • ReTweets • Talk to others (mentions) • Reply to mentions
  • What should I share? • Ask questions • Involve your community in your content Community Your original • Facebook content • Off-topic posts/memes Other • Twitter Interactions peoples content • Get involved in community hashtags (e.g. #FF, #charityweds)
  • Looking for more?For more information, contact us atConnecting Up:Visit our websitewww.connectingup.org• Blog• Learning Centre• Events• Donated and discounted technology for not-for-profitsLike us on Facebookwww.facebook.com/connectingupFollow us on Twitterwww.twitter.com/connectingup