Business Social media: Where and what to post in 2013

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  • Social media: Communication, Collaboration,Connectivity, Community buildingHD Video: Video chat, Video streaming, Live broadcastingEntertainment:Online gaming, High-bandwidth, Music Multi-user: More devices, Home/business networkingVOIP: Audio chat, Lower costs, Better qualitye-Commerce: Online shopping, Online bankingCloud services: Data hosting, Online services, Distributed computing
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  • Business Social media: Where and what to post in 2013

    1. 1. Salisbury and ModburyBusiness social mediaWhere and what to post in 2013
    2. 2. Key Learnings• NBN in my area• Why social media still matters• The stats• 2013 projections: where are businesses going• Local examples• Strategy
    3. 3. National Broadband Network (NBN) • Higher speed Internet Social media access • Always on connectivity Cloud services HD Video • No competition for National bandwidth Broadbande-Commerce Network Entertainment • FTTP • Rollout map VOIP Multi-user
    4. 4. Social media stats in Australia• September 2012 • Facebook: 11.5 million users • YouTube: 11 million users • LinkedIn: 2.2 million users • Twitter: 2.1 million users• http://www.socialmedianews.com.au
    5. 5. The mobile factorSource: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/
    6. 6. Source: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/nielsen-time-online/
    7. 7. Source: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/
    8. 8. The current big twoFacebook Twitter
    9. 9. Facebook Status updates Apps Likes Facebook Ads Comments Insights Shares
    10. 10. Twitter Status updates Tweetchats Mentions Twitter Hashtags Replies Favourites Retweets
    11. 11. …and in 2013 Status updates Groups Comments LinkedIn Profile Messages Sending to Favourites Twitter
    12. 12. … and in 2013 Photo uploads Hashtags Comments Instagram Profile Followers Sending to Likes other sites
    13. 13. Source: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/
    14. 14. The impact of social media• Highly connected people• Highly connected communities• New media• Strength in numbers• Change in agency/power
    15. 15. 5 ways to think social Be Be Be Be Have sexy welcoming generous interesting fun e.g. Auto e.g. Wordpress e.g. Encyclopedia of e.g. CharacterTransformers e.g. TEDx Adelaide Adelaide Magic jumps
    16. 16. Social media for not-for-profits • Find your brand champions • Create space for conversations Build • Talk to your clients Community • Reward your advocates
    17. 17. Social media for not-for-profits • Digital storytelling • New ways to engage • Create ‘sharable’ content Raise • Be transparent awareness • Show the impact
    18. 18. Social media for not-for-profits • Collaboration • Co-creation of solutions Rally with other people • Online advocacy people around your brand
    19. 19. Social media for not-for-profits • “The biggest misconception about Listen to Twitter is that you have to tweet to use Twitter” what • Find resources for people yourself • See what feedback are saying people are giving
    20. 20. Social media for not-for-profits • Over 600,000 registered NFP’s in Australia • How do we work Connect together? • Reduce overlap with other • Build on our strengths businesses
    21. 21. The do’s and donts of social mediaDo lots of this Stay away from this• Discover where your • Feeling the need to be community is everywhere• Use each platform • Cross-post across all you differently social media channels• Focus on your cause • Focus on fundraising• Measure the impact social • Move forward without a media is having strategy• Share a mix of content • Just talking about yourself
    22. 22. The do’s and donts of social mediaDo lots of this Stay away from this• Discover where your • Feeling the need to be community is everywhere• Use each platform • Cross-post across all you differently social media channels• Focus on your cause • Focus on fundraising• Measure the impact social • Move forward without a media is having strategy• Share a mix of content • Just talking about yourself
    23. 23. Building a strategy S Specific M Measurable A Attainable R Relevant T Timely
    24. 24. Building a strategy • What do you want to achieve specifically? S Specific M Measurable “Have more people visit A Attainable our websites through social media…” R Relevant T Timely
    25. 25. Building a strategy • How will you measure your goals? S Specific M Measurable “Have more people visit A Attainable our websites through social media by 10%” R Relevant T Timely • Measured through Google Analytics
    26. 26. Building a strategy • Is your goal achievable? • Do you have the S Specific necessary resources? M Measurable • Do you have the A Attainable necessary skills? R Relevant “Do I know how Google T Timely Analytics work? Do I know social media?”
    27. 27. Building a strategy • Is this meaningful for your organisation? S Specific M Measurable “Do I want more visitors A Attainable to my website?” R Relevant T Timely
    28. 28. Building a strategy • Is the goal time-bound? • Is there a due date? S Specific M Measurable “Have more people visit A Attainable our websites through social media by 10% by R Relevant the end of June” T Timely
    29. 29. The do’s and donts of social mediaDo lots of this Stay away from this• Discover where your • Feeling the need to be community is everywhere• Use each platform • Cross-post across all you differently social media channels• Focus on your cause • Focus on fundraising• Measure the impact social • Move forward without a media is having strategy• Share a mix of content • Just talking about yourself
    30. 30. What should I share? Your Community original content Other Interactions peoples content
    31. 31. What should I share? • Content you create • Blogs • News Your Community original • Videos content • Photos Other Interactions peoples content
    32. 32. What should I share? • Content other people create related to your cause Your • Articles Community original content • Events • Government policy Other Interactions peoples content
    33. 33. What should I share? • Facebook • Posting as your organisation on other Your NFP’s Timeline Community original content • Replying to comments/posts Other peoples • Twitter Interactions content • ReTweets • Talk to others (mentions) • Reply to mentions
    34. 34. What should I share? • Ask questions • Involve your community in your content Community Your original • Facebook content • Off-topic posts/memes Other • Twitter Interactions peoples content • Get involved in community hashtags (e.g. #FF, #charityweds)
    35. 35. CreditsSome slides and concepts recreated and reused from a PowerPoint presentationdeveloped by Ben Teoh for our training partner Connecting Up.For more information, Connecting Up:Visit their website www.connectingup.orgImages and statistics also from Techcrunch and Nielsenhttp://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/For more information about the Digital Enterprise Program visithttp://digitalenterpriseadelaide.comConnect with Rhys Moult on LinkedIn au.linkedin.com/in/rhysmoult

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