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Business Social media: Where and what to post in 2013

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  • Social media: Communication, Collaboration,Connectivity, Community buildingHD Video: Video chat, Video streaming, Live broadcastingEntertainment:Online gaming, High-bandwidth, Music Multi-user: More devices, Home/business networkingVOIP: Audio chat, Lower costs, Better qualitye-Commerce: Online shopping, Online bankingCloud services: Data hosting, Online services, Distributed computing
  • Instagram
  • Charity
  • Transcript

    • 1. Salisbury and ModburyBusiness social mediaWhere and what to post in 2013
    • 2. Key Learnings• NBN in my area• Why social media still matters• The stats• 2013 projections: where are businesses going• Local examples• Strategy
    • 3. National Broadband Network (NBN) • Higher speed Internet Social media access • Always on connectivity Cloud services HD Video • No competition for National bandwidth Broadbande-Commerce Network Entertainment • FTTP • Rollout map VOIP Multi-user
    • 4. Social media stats in Australia• September 2012 • Facebook: 11.5 million users • YouTube: 11 million users • LinkedIn: 2.2 million users • Twitter: 2.1 million users• http://www.socialmedianews.com.au
    • 5. The mobile factorSource: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/
    • 6. Source: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/nielsen-time-online/
    • 7. Source: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/
    • 8. The current big twoFacebook Twitter
    • 9. Facebook Status updates Apps Likes Facebook Ads Comments Insights Shares
    • 10. Twitter Status updates Tweetchats Mentions Twitter Hashtags Replies Favourites Retweets
    • 11. …and in 2013 Status updates Groups Comments LinkedIn Profile Messages Sending to Favourites Twitter
    • 12. … and in 2013 Photo uploads Hashtags Comments Instagram Profile Followers Sending to Likes other sites
    • 13. Source: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/
    • 14. The impact of social media• Highly connected people• Highly connected communities• New media• Strength in numbers• Change in agency/power
    • 15. 5 ways to think social Be Be Be Be Have sexy welcoming generous interesting fun e.g. Auto e.g. Wordpress e.g. Encyclopedia of e.g. CharacterTransformers e.g. TEDx Adelaide Adelaide Magic jumps
    • 16. Social media for not-for-profits • Find your brand champions • Create space for conversations Build • Talk to your clients Community • Reward your advocates
    • 17. Social media for not-for-profits • Digital storytelling • New ways to engage • Create ‘sharable’ content Raise • Be transparent awareness • Show the impact
    • 18. Social media for not-for-profits • Collaboration • Co-creation of solutions Rally with other people • Online advocacy people around your brand
    • 19. Social media for not-for-profits • “The biggest misconception about Listen to Twitter is that you have to tweet to use Twitter” what • Find resources for people yourself • See what feedback are saying people are giving
    • 20. Social media for not-for-profits • Over 600,000 registered NFP’s in Australia • How do we work Connect together? • Reduce overlap with other • Build on our strengths businesses
    • 21. The do’s and donts of social mediaDo lots of this Stay away from this• Discover where your • Feeling the need to be community is everywhere• Use each platform • Cross-post across all you differently social media channels• Focus on your cause • Focus on fundraising• Measure the impact social • Move forward without a media is having strategy• Share a mix of content • Just talking about yourself
    • 22. The do’s and donts of social mediaDo lots of this Stay away from this• Discover where your • Feeling the need to be community is everywhere• Use each platform • Cross-post across all you differently social media channels• Focus on your cause • Focus on fundraising• Measure the impact social • Move forward without a media is having strategy• Share a mix of content • Just talking about yourself
    • 23. Building a strategy S Specific M Measurable A Attainable R Relevant T Timely
    • 24. Building a strategy • What do you want to achieve specifically? S Specific M Measurable “Have more people visit A Attainable our websites through social media…” R Relevant T Timely
    • 25. Building a strategy • How will you measure your goals? S Specific M Measurable “Have more people visit A Attainable our websites through social media by 10%” R Relevant T Timely • Measured through Google Analytics
    • 26. Building a strategy • Is your goal achievable? • Do you have the S Specific necessary resources? M Measurable • Do you have the A Attainable necessary skills? R Relevant “Do I know how Google T Timely Analytics work? Do I know social media?”
    • 27. Building a strategy • Is this meaningful for your organisation? S Specific M Measurable “Do I want more visitors A Attainable to my website?” R Relevant T Timely
    • 28. Building a strategy • Is the goal time-bound? • Is there a due date? S Specific M Measurable “Have more people visit A Attainable our websites through social media by 10% by R Relevant the end of June” T Timely
    • 29. The do’s and donts of social mediaDo lots of this Stay away from this• Discover where your • Feeling the need to be community is everywhere• Use each platform • Cross-post across all you differently social media channels• Focus on your cause • Focus on fundraising• Measure the impact social • Move forward without a media is having strategy• Share a mix of content • Just talking about yourself
    • 30. What should I share? Your Community original content Other Interactions peoples content
    • 31. What should I share? • Content you create • Blogs • News Your Community original • Videos content • Photos Other Interactions peoples content
    • 32. What should I share? • Content other people create related to your cause Your • Articles Community original content • Events • Government policy Other Interactions peoples content
    • 33. What should I share? • Facebook • Posting as your organisation on other Your NFP’s Timeline Community original content • Replying to comments/posts Other peoples • Twitter Interactions content • ReTweets • Talk to others (mentions) • Reply to mentions
    • 34. What should I share? • Ask questions • Involve your community in your content Community Your original • Facebook content • Off-topic posts/memes Other • Twitter Interactions peoples content • Get involved in community hashtags (e.g. #FF, #charityweds)
    • 35. CreditsSome slides and concepts recreated and reused from a PowerPoint presentationdeveloped by Ben Teoh for our training partner Connecting Up.For more information, Connecting Up:Visit their website www.connectingup.orgImages and statistics also from Techcrunch and Nielsenhttp://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/For more information about the Digital Enterprise Program visithttp://digitalenterpriseadelaide.comConnect with Rhys Moult on LinkedIn au.linkedin.com/in/rhysmoult

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