Many smart companies are using social media to generate business outcomes. But who owns these accounts when a person moves on?
1. If the face of your brand builds a Twitter following does it stay or go with them?
2. If you employ someone because of their online Klout what right do you have to their previous relationships?
3. If staff use professional networks like LinkedIn in place of contact management systems to generate leads, who owns that data?
These are just some of the questions that businesses are grappling with in relation to social media and there are no easy answers.
Here however are some of the key issues relating to social media ownership and some helpful tips for creating clarity.