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3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
3 reasons you can't avoid social media (even if you want to) series
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3 reasons you can't avoid social media (even if you want to) series

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Even if you want to avoid social media you can’t. Its pervasiveness & power to reach global audiences instantly creates dramatic impacts. …

Even if you want to avoid social media you can’t. Its pervasiveness & power to reach global audiences instantly creates dramatic impacts.

Here are 3 reasons you can’t ignore it.

1. You can be drawn in
2. People in your business use it
3. The law says so

This is the first in a series of presentations that looks at why you're already in social and gives you a list of important questions to ensure you, your Board and executives know how to answer.

Published in: Social Media
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  • 1. reasons you can’t avoid #socialmedia (even if you want to) #1 You Can Be Drawn In Dionne Kasian-Lew @dionnelew
  • 2. Even if you want to avoid social media you can’t.
  • 3. Sad news for some.
  • 4. Its pervasiveness & power to reach global audiences instantly creates DRAMATIC impacts.
  • 5. There are many reasons you can’t ignore it here’s ONE
  • 6. #1 You can be drawn in
  • 7. The reality is you’re already involved.
  • 8. I could pick any number of examples to illustrate the point -
  • 9. In 2012 an Australian radio show host said the then Prime Minister’s father died in shame because of her lies.
  • 10. That was Sunday.
  • 11. He later apologised “This was a throw-away thing at a private function, which – I thought it was a private function," he said.
  • 12. Those who believed the gesture was not good enough coalesced online.
  • 13. More than 56,000 people signed up to an online campaign, pressuring advertisers to withdraw.
  • 14. That was Monday.
  • 15. Many did.
  • 16. Some of those who withdrew included...
  • 17. Mercedes-Benz Hornsby, Woolworths, Freedom Furniture, Lexus of Parramatta, Coles, ING, Bing Lee, Mazda, 7-Eleven, Sydney Symphony Orchestra & HCF
  • 18. BIG NAMES
  • 19. That cost the radio station up to $80,000 per day.
  • 20. These businesses announced their decisions online, mostly via Twitter
  • 21. Inadvertently brands became associated with a statement they did not make, but which contradicted their own or customers’ values.
  • 22. Those which did not withdraw came under pressure to explain.
  • 23. No one in these businesses woke up that morning expecting to have to pull or justify their marketing.
  • 24. Who does?
  • 25. This is the speed & impact of connected communication.
  • 26. So 3 questions for you -
  • 27. 1.  How would your business respond to a similar incident?
  • 28. 2. Has your Board or Executive got a policy on when you would & would not withdraw support?
  • 29. 3. Where would you announce the decision?
  • 30. Your executives should be able to answer every one of these questions
  • 31. If they can’t & you’re reading this you probably have a role in driving that conversation.
  • 32. (You might want to send them this?)
  • 33. & think about THIS -
  • 34. Since BCG says it’s a $4.2 trillion opportunity
  • 35. & you’re already involved
  • 36. ... how you LEverage it - instead
  • 37. The Social Executive – how to master social media and why it’s good for business will be published globally by Wiley in July 2014 – click here get notified once it’s out – Thank you for listening. Dionne DIONNE KASIAN-LEW the social EXECUTI V E how to master social media and why it’s good for business

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