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Dionne lew staying relevant in your community

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The imperative for social leadership in community engagement - be where your community is

The imperative for social leadership in community engagement - be where your community is

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  • 1. Relevance thrive in the social era Dionne LewManaging Director, Bespoke Communications @dionnelew http://about.me/dionne.lew E: dionne.lew@iinet.net.au M: 0458 974 854
  • 2. Staying relevant in your community Online Community Engagement Criterion Conferences 31 October 2012, Sydney Dionne Lew Managing Director, Bespoke Communications @dionnelew http://about.me/dionne.lew E: dionne.lew@iinet.net.au M: 0458 974 854
  • 3. • There are more devices connected to the internet than people on Earth• There are over 2.27 billion people online, doubling since 2007• 70% of adult social networkers shop online• 53% of which follow a brand• 57% of marketers get customers though blogging• 44% via Twitter• 9 out of 10 mobile searches lead to action – over half to purchase
  • 4. minute-by-minute
  • 5. • 100,000 tweets are sent• 684,478 pieces of content are shared on Facebook• 2 million queries are made on Google• 48 hours of video are uploaded to YouTube• 47,000 apps are downloaded• 3,600 photos are shared on Instagram• 571 websites are created• and $272,000 is spent by consumers online
  • 6. how much of this is impacts you?
  • 7. fortune 100s get it
  • 8. • 87% of the Fortune 100 use social media• 75% of the Fortune 100 are on Facebook• 73% of Fortune 500 companies have a Twitter account• 66% of Fortune 500 companies have a Facebook page• Each of their corporate YouTube Channel averages 2million views• Fortune 100 Companies have creative multiple accounts per platform• Fortune 100 Companies have creative multiple accounts per region (one size does not fit all and culture counts)• 50% of Fortune 100 Companies have a Google+ Account• 25% are on Pinterest
  • 9. thank you @carapring
  • 10. 50% do not have a social media strategy or policy
  • 11. once upon a time…
  • 12. • There were 92,407,000 people in the world• In the US life expectancy for men was 48 and women 52• The average salary - $750 a year• Unemployment: 2,150,000• National Debt: $1.15 billion• 1 in every 1000 divorced• A 12 day cruise - $60• Whiskey $3.50 a gallon• Milk 32 cents a gallon
  • 13. 2012
  • 14. • There are 7,071,541,703 people on the earth• 102,820,870 were born this year• 43,913,896 died• This year we published 1,873,522 new books• But sold 2,383,282 cell phones today• We have 2,436,953,630 internet users• Sent 184,501,473,660 emails• Wrote 1,846,592 blogs• Tweeted 134,526,180 times• And searched on Google 1,809,995,582 times
  • 15. The Guardians Paul Lewis on crowd-sourcing investigativejournalism with Twitter“What are the best ways that we can get people to help us in ourinvestigative endeavours through the internet?” - Paul Lewis
  • 16. • Speak their language• See their world• Understand their fears• Provide great, credible information• Educate• Engage• Put in the platforms• Lock in governance• Go• Measure, assess, start again