Digital darwinism 2013
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Digital darwinism 2013

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Digital Darwinism: how to avoid your own extinction looks at the myths around social media and why executives need to understand the business implications and get on board

Digital Darwinism: how to avoid your own extinction looks at the myths around social media and why executives need to understand the business implications and get on board

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  • Image: http://svampkungen.deviantart.com/art/Mimer-298921018Dismantle the myths – FAIRYTALE (fad, lunch, youth, marketing)
  • Myth 1: Social media is a fadLinked in created in 2003, 200,000,000 membersFacebook created 2004, a billion4,717,000,000 google searches a dayBy now everyone has heard about social mediaPeople in this room are either doing it or pushing hard to have it doneBut many executives still believe it’s a fadThe platforms are 10 years oldLinkedIn has 200,000,000 membersFacebook is a nation with a billion customers They have become more sophisticated and are here to stay
  • The other myth is that people use it to post photos of lunchWhenever I hear this I say: you are not using it Confrontational but so far 100% on that answerWhy because those of us who use it know how valuable it isLinks to rich information in like minded communitiesYes there are comments on lunch but think of it as executives getting plate of sandwiches who say I like chicken – that’s appropriate, personal but it’s not all the meeting is about Context is important when you are educating people about social media
  • Image: thank you NCIS Social is not the domain of hip young things There are 8 people coming online a second They are connecting on social and mobileThey are using it to connect, communication, shop Just because you’re a digital native doesn’t mean you understand business strategy
  • Image: Helmut NewtonCEOs are sick of the open palm of marketingThis is not about marketing although it’s a critical component of itIf you need to think about it in real terms then that’s like being at an outdoor rock concert on a hot day8 people coming through the turnstile each second, hot and thirsty and your business is not there Old business models still work for now but are changingThe reason this world is powerful is because trust is declining and people like people like them My lawyers trademark (Pod Legal)

Digital darwinism 2013 Digital darwinism 2013 Presentation Transcript

  • @dionnelew thesocialexecutive dionnelew